This is the #1 copywriting mistake I see

Writing content that isn't credible. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   Many of the top marketing agencies I know [use this]( all-in-one digital marketing software tool.     Happy Monday! Today's Must Read Content Piece: The #1 copywriting mistake I see?  Writing content that isn't credible.  Here's the [7-step checklist]( we use at our agency to infuse credibility into our copy.     Copywriting Tip of the Week: Read your copy out loud before publishing.  If it is: - Hard to read - Hard to pronounce - Hard to understand It needs fixing.   Copywriting Example of the Week: You have 3 seconds to spark a dopamine rush in your prospect's brain with your copy or they'll leave.  Here's how to do that: - Benefit oriented headline - Add curiosity - Make it unique Example:       Partner of the Week: I've found that many of the top marketers all seem to be using the same platforms long before the rest of the market discovers them.  A good buddy told me a few years back about one such platform for marketing agencies.  Fast-forward to today: It seems that many top marketing agencies are now using that exact platform.  There's something to be said about visionary first adopters.  I imagine you're already using this platform to power your marketing agency, but I figured I'd [link to it]( in case you aren't.  We've been using it at my agency to power everything from landing pages to email marketing to SMS marketing and beyond.  It's been wonderful.  I recently spoke with their team and formed a partnership to offer you a [free 30-day trial.](  They normally only offer a 14-day trial, but luckily, I got you extra free time.     Email Marketing Tip of the Week: 7 quick tips for improving your email welcome series: - Warm and Personal Greeting: Use the recipient's name and a friendly tone to create a welcoming atmosphere. "Welcome to the family, [Name]!" - Introduce Your Brand's Unique Story: Share what makes your brand special. A brief, compelling narrative can create an emotional connection. - Set Expectations: Clearly outline what subscribers can expect regarding email frequency and content types. This will help build familiarity and trust. - Provide Immediate Value: Offer a welcome discount or exclusive content. This not only rewards the subscription but also encourages immediate engagement. - Encourage Action: Include a clear call-to-action (CTA). It could be to browse your latest collection, read your brand story, or follow you on social media. - Optimize for Mobile: Ensure the email looks great on all devices. Most people check emails on their phones, so mobile-friendly design is crucial. - Test and Refine: Continuously A/B test different elements like subject lines, content, and CTAs to see what resonates best with your audience.     Marketing Tip of the Week:   The 5 main reasons people buy from you: - You solve a pain - You save them time - You make them money - You make their life easier - You make them feel good. Find which one you solve and double down on it.     Upcoming Virtual Events: 1/ The Future of DTC: - What? A roundtable discussion with some of the smartest Ecom founders where they'll share their best growth strategies for Ecom in 2024. - When? March 27th at 9am PST - Where? Virtually - How to attend? [Register for free here.]( 2/ I'm speaking at DTCx! - What? I'm doing a talk all about email marketing and copywriting. - When? April 3rd at 10am PST - Where? Virtually - How to attend? [Register for free here.](     Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 84,938 - Subject Line: The 6-step process to craft profitable welcome emails - Preview Text: Welcome emails, on average, have a 4x higher open rate and 5x higher click-through rate than standard email marketing campaigns. - Open Rate: 48.00% - CTR: 1.00%     Have a great week and make sure to send some emails! - Chase  P.S. I feel incredibly grateful to be named as the [#1 Ecommerce Influencer to follow]( from Shopify.    Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](       © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782