how to fight off increasing competition

Hi {NAME}, I woke up feeling super grateful this morning. As crappy as 2020 is, I love being live in this era. Think about how many options for careers there were a few decades ago. Most people were stuck with the same company their entire lives. Want to break into the entertainment industry? You needed to have the right look, connections, and plenty of luck. Now anyone can build an audience. You don't need permission from anyone to be successful. There was friction to build if you didn't know how to code. Now we have platforms such as Shopify, Etsy, Webflow, etc. that eliminate that excuse. There's opportunity everywhere. "Be so good they can't ignore you" - Steve Martin I've been in a business strategy kick for the past year. I found an amazing framework that simplifies strategy. This is one of my favorite articles I've written, ever. Enjoy! [image]( It has never been easier to build a business online. By that same token, there has never been more competition. The best way to remain profitable in the long run is to create moats using the 7 Powers Framework. It’s terrifying being a seller on Amazon. What if Big Bezos decides he wants to make an AmazonBasics version of your best seller? Or what if your supplier decides they want to start competing against you? Affiliate marketers have to deal with people spying on and ripping off their campaigns. Facebook costs keep rising. Margins keep shrinking. I learned a concept over a decade ago called the moat. Centuries ago, castles would protect themselves from enemies by building moats. These were deep ditches surrounding the castle, filled with water. Warren Buffett refuses to invest in a company unless he feels they have enough strong moats. Moats are the competitive advantages that protect your profit margins despite competition. This subject fascinates me because so much of the ecommerce world is based around private labeling. Everyone’s re-selling private labeled goods at a significant mark up. What’s stopping someone else from coming in and copying you? Supplement companies such as Bulletproof and Onnit are crushing it. Anyone can easily start a supplement company by private labeling. Yet these companies are thriving in spite of competition because of the moats they’ve established. As much as I understood the concept of moats, I’ve always wondered if there was a framework that breaks down what types of moats there are. My research led me to a book called 7 Powers: The Foundations of Business Strategy by Hamilton Helmer. This book is recommended by some super smart people such as Daniel Ek (founder of Spotify), Reed Hastings, and Peter Thiel (the first outside investor of Facebook). This is a simple and straight to the point framework to help you understand business strategy. Successfully implementing these concepts will help you build a long-lasting and profitable company. Despite the increasing amount of competition. [Learn How to Build Moats in Your Business]( Stay focused, Charles Marketing is Hard, Some Resources to Make it Easier - [The Lead Gen Engine:]( are you wondering what the best path in affiliate marketing is in 2020? It's running white-hat, lead generation offers on Facebook. [Sign up]( for my free training to learn some strategies. - [The Best Tools:]( A curated list of the best tools in affiliate marketing. If you were forwarded this email, you can [subscribe]( here. [Unsubscribe]( AFFcelerator, LLC 199 E Flagler St #398 Miami, Florida 33131 United States