Chinese New Year can affect your campaigns

Hi {NAME}, It's funny how the timing of the year can affect businesses. Flower businesses make most of their profit during Valentine's Day / Mother's day. Some retails generate as much as 40% of the yearly revenue in just December alone. So it's safe to say that the timing of the year can affect your campaigns. Here are some examples how: 1. Know how certain holidays / time of the year affect conversion rates. December can be tougher because big brand advertisers increase their budgets for the Christmas rush. Well, we're competing for the same traffic. It can be tougher for us if the bids are higher across the board. 2. Know what offers and verticals are hotter It's obvious diet works well January because of New Years resolutions, and right before the summer. Tax offers are hot starting January. If you're looking for new offers to run, maybe the time of the year can influence what you run. 3. What angles work better You can change the angles of your campaigns to match any holidays or events coming up. [Create More Profitable Angles /w This 1 Weird Trick > > >] 4. How the Holidays of other cultures affect your business Affiliate marketing is international these days, and it helps to know what's going on other cultures. Here's an example that may affect you if you're running an e-commerce store. Chinese New Year starts January 27th and lasts for a week. (Shoutout to my fellow Asians celebrating this) It's a huge deal in China where everything shuts down. (Think of it like Christmas) What if you're running an e-commerce store and dropshipping items from China? If the company you're working with isn't working for a week, then your orders might not get fulfilled. That means a lot of unhappy customers. No fulfilled orders for a week -> Late shipping -> Unhappy customers -> Chargebacks -> Lose merchant account You see a problem coming ahead, now come up with a solution. a. Talk to your merchant to see if they can fulfill the orders during this time. b. Switch to working with someone else c. Pause your campaigns or slow down the orders. // Affiliate Summit West Is This Weekend! You guys know that 90% of the networking is done outside of the main event. When you're sipping cocktails in Vegas at 1 AM with your affiliate manager, that's when you become real friends. I put together a list of all the big parties happening at ASW this year so you can start building a solid network. Most of them require RSVP, so don't procrastinate! [The Ngo Guide to Affiliate Summit West ] I'm also throwing another party in Vegas. It's called The Sin City Social and we're hosting it at the Ling Ling Lounge at Hakkasan (inside MGM Grand). Party Details: Date: Sunday 15 Jan 2017 Time: 8:00 PM - 10:00 PM Location: Ling Ling Lounge at Hakkasan inside MGM Grand - Third Floor Address: 3799 S Las Vegas Blvd, Las Vegas, NV 89109 Dress code: Smart casual (no free affiliate t-shirts or flip flops) RSVP Required: [Here's the link to RSVP ] The venue only holds 400 people and the list is 70% full right now so RSVP before it's full. Look forward to meeting you in person! p.s. No complaining if it's a sausage party, my email list is like 90% guys lol. // My first VLOG is up I've been promising you guys more YouTube videos this year. On Saturday I shot my first vlog as a "behind-the-scenes" look into my private life. Here's what's in the video: *Why I'm entering a Brazilian Jiujitsu competition next month *Moving to NYC - wow what a pain in the ass *Details on ASW, Vegas, and what I'm up to (plus where you can meet me) *2 of my biggest hacks for motivation [Watch the Video Here > > >] [Subscribe to my YouTube channel here to get all of my updates] (I'll be doing a lot of video this year). I've hired a video editor and we're working on improving our systems / proceses. Expect more videos once we nail that down. Thanks for reading, I hope you have a productive week! Talk soon, Charles P.s. We have some great posts lined up this month. Here's a sneak preview... Copywriting for Affiliate Marketing Introduction to Native Advertising for Affiliates 10 Shopify Apps You Need for Your Ecommerce Store Website Monitoring Services What Most Affiliates Get Wrong With CPA Marketing If I have time, I'll write a guide to getting started with Shopify + e-commerce. [Unsubscribe] AFFcelerator, LLC 199 E Flagler St #398 Miami, Florida 33131 United States AFFcelerator, LLC 199 E Flagler St #398 Miami, Florida 33131 United States