RE: Why we’ve been emailing you

Hi {NAME} -- I’m just sending a quick follow-up note to ensure you received Michael’s note from last week. The reason why you’re hearing more from Charity Navigator is because we’re at a major turning point. With the pandemic, Americans, now more than ever, are depending on Charity Navigator’s ratings and resources. Millions just want to ensure they are supporting trustworthy organizations who will use their donations efficiently and effectively. This is why it’s so important that we have your support today. Your first-ever donation to Charity Navigator will help us launch a new rating system with new criteria and methodology, empowering us to evaluate 100,000+ smaller, younger organizations (and some larger ones we historically haven’t rated). Please help make our plans a reality and lift up the entire nonprofit sector by making [your tax-deductible donation to Charity Navigator right now](. [Support Charity Navigator]( Our goal is to launch the new rating system in July of this year. Last I checked, we were still about $50,000 away from our $300,000 goal. Your donation of any amount will make a big difference, providing millions of Americans with the tools and resources they need to make informed, impactful charitable decisions. We firmly believe that being good at doing good should be celebrated and rewarded. [Your gift right now will do just that for years to come](. Warmly, Kevin Scally Chief Relationship Officer Charity Navigator P.S. If you donate to Charity Navigator today, you’ll receive early access to the ratings in June. ---Forwarded Message--- {NAME} -- I hope that this email finds you well and you and your loved ones are safe and healthy. I’m reaching out to provide insight on why you’ve been hearing more from Charity Navigator as of late. Since the beginning of March, we have seen an 10% increase in the use of Charity Navigator and an unprecedented 155% increase in giving to thousands of nonprofits through our Giving Basket. This shows that Americans care deeply about the causes close to their hearts, and depend on Charity Navigator to inform their giving and make it as impactful as possible. This is why it’s more important now than ever that we have your support. Charity Navigator is at a major turning point, as we are currently developing a new methodology for organizations we have not historically rated, and we plan to provide 100,000 nonprofits with an evaluation in July of this year. {NAME}, I ask that you [make your first-ever tax deductible gift to Charity Navigator now to help make our plans a reality](. [Support Charity Navigator]( If you missed our previous emails, you can [watch this quick video to learn more about this initiative](. Your gift will help lift up the entire nonprofit sector, raising awareness and funds for thousands of nonprofits and equipping millions of philanthropists just like you with more information on organizations working to make the world a better place. Warmest regards, Michael Thatcher President & CEO Charity Navigator P.S. The last I checked, we have raised about $113,000 of our $300,000 goal. Your gift of any amount will help us make our plans a reality and grant you early access to the new ratings in June. P.P.S. If you’d rather donate via mail, then send your check made payable to “Charity Navigator” to the address below. Charity Navigator P.O. Box 6002 Bellmawr, NJ 08099 Copyright © 2020 Charity Navigator, All rights reserved. You are receiving this email because you opted in to be notified when we publish new ratings, about ways to stay informed with your philanthropy, and to receive other timely updates from Charity Navigator. Our mailing address is: Charity Navigator 139 Harristown Rd Suite 101Glen Rock, NJ 07452 [Add us to your address book]( Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](.