iOS 14 Update: What Facebook Advertisers Need to Know

How to mitigate the impact of the iOS 14 update Hi {NAME}, Last week, I shared a recap of Google’s latest moves. Now, I’m going to break down the battle that’s been brewing between Apple and Facebook. Apple recently announced that iOS 14 will display a discouraging prompt over every app, requiring the user to decide on whether or not to allow their data to be tracked. If users don’t opt into tracking, Apple’s policy will prohibit data collection. So, what does this mean for Facebook advertisers who rely on this data? Read my article "[IOS 14 Update: What Facebook Advertisers Need to Know]( to learn more about this update, the impact on digital advertisers, and how to mitigate potential damage. Best, Alex Membrillo CEO, Cardinal Digital Marketing P: 404-585-2096 E: am@cardinaldigitalmarketing.com Cardinal Digital Marketing, 5342 Peachtree Road, Suite A, Atlanta, GA 30341, United States  [Unsubscribe]( from this list. You're receiving this email because you requested to receive educational marketing content from Cardinal Digital Marketing. Copyright © 2020 Cardinal Digital Marketing, All rights reserved.