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[Cannabis Profits Daily](
Thursday, August 22, 2019
[The Music Festival that Launched Cannabis Normalization](
By NICI Staff Reports
We've talked before about the normalization of cannabis.
Part of that is the [Church of England looking into medical cannabis investments](. Part of that is a company wanting to become the "[Starbucks of Cannabis](."
Normalization also includes CBD companies [sponsoring extreme sporting events](.
And most recently, normalization means music fans can buy cannabis at concerts.
Outside Lands Music and Arts Festival is a three-day event that featured a diverse set of musical acts. This year, Paul Simon and Lil Wayne performed. Aside from the music, those who attended the event in San Francisco were also able to listen to comedians, watch artists paint live, and drink everything from bubble tea to beers from the Sierra Nevada Brewing Co.
But this year, there was a special guest: Cannabis.
Outside Lands was the first major U.S. music festival to sanction cannabis sales, and attendees could purchase up to seven grams of flower and up to two grams of concentrate products.
[And you're not going to believe how much cannabis was sold at this festival...](
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