GatherUp Insider: The FTC's Final Ruling and Google Core Update

Stay ahead of the game with our insights on fake reviews and SEO changes plus our upcoming three day virtual Back to School event. ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ ͏ ‌   ­ [GUP-Newsletter-Header-Option-1] 113/d2sK--04/MVrgnwz4h0NMr4bBf49LD_W39GxQ75j-QshN6WXHZH3qn9gW7lCdLW6lZ3kSW2tFJ2d7nRp7kLcsvYFj3n9W2mLC-Z245_5MW7Q7wrF4dSqQsW1sqfbm1ngwdvN2nsWBGxhRjWW8Ll2Lm2jRZR2W7XKBXy87dhZqVSdYDP40r2KjVHDncj3W34xDW8FZ1r72GxJJtW8V8Zht3jLTYQN60LpR1-xlBvW8h_1p646Yk-SW8lJ8bJ4h8PyXW2dzx7M1pT433W2dfpx12s52sxW8fGl391MTgWQW5TTmd37HD0JrW1Rbptj3--B5-W3mdGhB5nNQJGW1TRmmZ5PXzTkW2pY_Jt64wjKSW6YgtT18JgnS9f1SHXbW04 Hi {NAME}, As we bid farewell to the last days of summer and send our children back to the classrooms, it's time to prepare for the peak season with the latest edition of GatherUp Insider. August has been full of action for Local SEO and Reputation Management: the FTC has finalized its stance on combating fake reviews and review gating, while Google has introduced a new Core update that is reshaping the SEO landscape. Finally, we are incredibly excited to unveil the full agenda for our upcoming [Back to School for Digital Agencies](113/d2sK--04/MVrgnwz4h0NMr4bBf49LD_W39GxQ75j-QshN6WXH-g3qn9gW8wLKSR6lZ3mQW1Ms2kz7qWJWyW8qRQnJ4nmfV9W8XJ1VC3pmC3fW4zyxwx801-GrW7dF7-D4ZgD7WMxMPQQ-VgzkW98TNYT4TdXblN5QCb0rnML3HW7sfCV01-BN1mN99XtLzrp9VrVh0PYm3d39b9W49jPPy4l_5BjW1rPpLY80wMYFW3NGWNw2G91qKW2qDkM13RcSt_W1HfjCj1z1ZFYW2YXDkb74m3SZW1kZ0d73RdD_LW2MbRK_3rNfrxW1Vq_BF18rlkyW2G8XCk75kC61VVk4V44PW6g4N5R599SM6QWbW3yqd6r2D0DdfW3wCKWf3vzjNBW7DMYp45MWCRGW31_2JQ3-THdGW3rt6vG2SyNjNf4_nT_P04) virtual conference which will be held from September 24th to the 26th. It's three days of experts sharing everything you need to know to take your business to the next level. Will we see you there? 113/d2sK--04/MVrgnwz4h0NMr4bBf49LD_W39GxQ75j-QshN6WXHZH3qn9gW7lCdLW6lZ3pGW4-x0Nm52mmCHW1MJNdl4vkL_3VLr_DR3FTDdrW9ctLfW8RG72sW6-V7Kg99zsv6N1_gNcCp9qD8N3WNK0mc-nc0W723XH59827kvVYdk6k7qD1-QW5VQW-3493gtbW177Lvr7SLLT4W8NVyXY54ZxMtW2d3l291z7D_LW7vw1_r7k0NX0N27nqTBLSKsDW5Cb5Qg4V9Yy9W7900kD5kdsgXW8_-Nnf8XMr77W8GPyWZ1VTKjwW2D5sp-12mFjgW4lSCN_7Cbk12W10NM3V12hk6ZW7h1b8F8Nz-k_W1R0fmS9lzyVcf1pnlXl04 🗓️ Upcoming Events [202409 - Back to School for Digital Agencies - Email Banner - NO LOGO WITH CTA](113/d2sK--04/MVrgnwz4h0NMr4bBf49LD_W39GxQ75j-QshN6WXH-g3qn9gW8wLKSR6lZ3lwW5G3gB47fx_QgW3-N7Hp2Rgzw4V8Fg8X5sH69BW53JSgt5dWPctW1kDhhS58Fh4GW73kvyL5rTmC1W1-td7B88_9BjW6PtKrT4HSJY-N6klZBYyWVWTVKk13q3-Jp1CW1v6Vsw60g_5_W831L-j7s-SXSW84fnbR5rHh_tW8X7SzZ4-GRSVW80NQtm6Ww-GtN6ghf6Fz674NW9jYWlz53J0_DW3X7Jjq3lFFG9VnjNB62zP2WBW42N4pH8Bm1x8W5XgVPr7NyNn4N9bsFLqyHXSsN98rgpbSZtRHW3y_9Nc762pY6W1HRHH45LMfGdW5sv7tZ4HYpWhW1t9SlZ7YMD-xW72j_rJ8QnVFlf8hnDyT04) Elevate Your Agency: Join Our Back-to-School Event This September! Get ready to elevate your agency to new heights at our game-changing, three-day event! Featuring a powerhouse lineup of experts in Local SEO, social media, reputation management, and pricing strategies, this exclusive event is designed to provide you with cutting-edge insights that will transform your agency. Meet the Industry Leaders: We've assembled a stellar roster of speakers, including Mike Blumenthal, David Mihm, Colan Nielsen, Darren Shaw, Tamara Biljman, Ian Clark, and many more. Event Details: 📅 Dates: September 24-26 ⏰ Time: 12 PM to 5 PM ET | 9 AM to 2 PM PT 💻 Location: Virtual – Attend from the comfort of your office! The Agenda: September 24th: - The Future of Local Business MarketingMichael Yules, CEO, and Sam Cantor, VP Product, GatherUp - The Impact of Reputation Management for BusinessesMel Attia, VP Marketing, GatherUp September 25th: - The State of Social Media Management TodayTamara Biljman, Head of Content, and Anthony Benavides, Head of Sales, Sendible - Fireside Chat with Darren ShawSEO Expert and Founder of Whitespark - Pricing and Packaging Your Services, Including AIIan Clark, Author of Monetize - Smart Selling Strategies: Boost Your Revenue and Grow Clients EfficientlyMor Assouline, Founder and Sales Coach at Demo to Close, and Jonathan Raab, Director of Sales at GatherUp September 26th: - How Searchers Behave on Google - Insights GainedMike Blumenthal & David Mihm, Nearmedia - Regaining Trust: Lessons from Losing an SEO ClientColan Nielsen, VP Local Search, Sterling Sky Don't miss this opportunity to learn from the best and transform your agency. All sessions will be recorded and shared with the registrants, so even if you cannot make it, make sure you sign up. [Save Your Spot Now!](113/d2sK--04/MVrgnwz4h0NMr4bBf49LD_W39GxQ75j-QshN6WXH-g3qn9gW8wLKSR6lZ3kHW2Mw4pn2xYGwHW5HZgSY6YCl4fW4gK5QG8BhZMlW7fT8xl5HgYXJW14KLqF4LDl2NN5pT7GthY1PkW7Y-QQQ2mlC6JW5WRcq_5PH6fjW8_W-Gs6qbX7YW56V-1w3Lp3_5W7GBdmY2pGw_ZW1_5MG35fFX5xW6DJjdr3zqvRxW3PtBlr2mvvLPVzgXj94HTZ9jW68ggyx58r9ShVMl_SY8bhWMFW5n5Rvj8Mw8d5W3cj-Pm2L4KXbW4QT8kJ35MzMpW2fwQQK5gWHjnW2CNckD5QSCV2W5GcD_T5bgYp8W8jDnpG1yCbLJW6xWwX_9dgsQJW4VTxvl1Jh9JTN5trPc6tzdMkW8R9dd444Zf5xf2FQB4H04) 113/d2sK--04/MVrgnwz4h0NMr4bBf49LD_W39GxQ75j-QshN6WXHZH3qn9gW7lCdLW6lZ3q7W7PHT8C1y7BfgW2L0nXB5l2BVsW8zf2nK1yk7kSW6t7QGm65GJ7CW5GGRp380kSMCMxv9ky8FZfgW6C7JxF1_ZlHqW47VlGy7k7sb6N8LjNwvvj6fMV7ByW03t65V8W2lTv9q3n5nhHW4XBNKT2BwcM8W6ksxQ22KvKq5W8_-zFq2KGBQWW4St_Dd53-Wd1W2fGw4D7LG6WgW4zxZpC4L0gL7W2N6fvZ450Nc1W36Mx6R52DsKRW7K2m0r1SWjrsMxDmMrqplG4W4-x-5Q7zHpFKW7kDTxc19ktG1V2Mz_62WQy78f7Ywhfz04 113/d2sK--04/MVrgnwz4h0NMr4bBf49LD_W39GxQ75j-QshN6WXHZH3qn9gW7lCdLW6lZ3lbW3Nn8DW49Fkw-W5Yf8r81dZgVTW1hr3xy1V_6mzW3qNgLg6ttmtlW8J4gNz4qHR9gW81bF-46xCYdKW5_56836QW2lGV5RwP853vs7VW7lZyjf88pcbFW12ZdqV1vssXrW51df9K1LRrzSW6BK8NL2RPlX1W5X9_lx1_LJnTW31hld12Cgbh2W387Nsx3983MZW19ZkGT99Z4mxN3G-GD0FfphcW3pMbnD1-_w-gW31pS3V7qCTSrW3_JmLV7tdngtW1jnPNK2-gdW9W5cWhj23JKYKWW76CJN437Sy-BW62GNFb8j-4Whf4MSHqn04 🌐 Industry News 113/d2sK--04/MVrgnwz4h0NMr4bBf49LD_W39GxQ75j-QshN6WXHZH3qn9gW7lCdLW6lZ3mqVxYq7_4s59HDW693nYH1wMcbXW7sF6-W7WWcGpW2L4JtT6HgWL5W25yjH13p53xPW2Vs9H87LMKnRW64MBWT3ScwM5W1_HcDY51jF0BW45_9C920yS3cW95GgR18j-JK1VhcWyh4jBQQzW2p6wTh4tDfp1W13ff8n95cWjjW6x8ZHz8CPPRlW7bQ0l-7DN6dVW96wKVN6lFV7NW4zLSbw2mJVX2W1N-r_-2xj6_DW3h8WQY28wwprW50ctn43Ht7BsW5BXw-w53lxy7N1yqqltNH-bcW4hFgX38jt9RCW4txlSP15jn-9f2YKMrq04 Cracking Down on Fake Reviews: Recent FTC Decision and Its Impact on Your Business In a groundbreaking move on August 14, 2024, the Federal Trade Commission (FTC) took a firm stand against fake consumer reviews and testimonials, marking a pivotal moment in the fight against deceptive online marketing tactics. The FTC previously discouraged these deceptive practices, but the new rule now strengthens enforcement and prohibits businesses from engaging in the following: - Creating, buying, selling, disseminating, or encouraging fake consumer reviews, testimonials, and celebrity endorsements, including AI-generated content. - Failing to disclose reviews from insiders like employees, managers, or agents. - Misrepresenting company-controlled review websites as offering independent opinions. - Suppressing negative reviews through threats or intimidation. - Offering incentives or payment for sentiment-specific reviews, such as positive-only feedback. - Selling or buying fake social media indicators, like bot-generated followers or views. Discover actionable steps to safeguard yourself and your business by [reading the full article.](113/d2sK--04/MVrgnwz4h0NMr4bBf49LD_W39GxQ75j-QshN6WXH-g3qn9gW8wLKSR6lZ3kNW1Zvhzt98Y82TVdXflR6YzYn8W1BTt8V7HCH3NW8cKVhb6f_pnVW2tsrzl9jy2XkW1RnsCZ4K23NwW3nbKcw6SXQYxW5_BtS84g7JwTW38PY4c1Yy1-hN6HwMwLqcdHBW74FQSM45rJNtVSJRzx61vvnYW1kP8z52tC5qMW29Sbb-1wM_ZqW93RS-q6r84JdVNQgqQ1Py1rfW1VdVkg8c2qxMW2zFQhX47sGfqN7MnyhTVWGQNW2jm0Jv85BZdrW96jpBY1_Gfp9W37zbp-7YkdmMW8W3wj22kNZqlW8CYCcV58HQGNMqjxqV4lrh8W4JRfhd2v5DZ4W3rt5xQ8Y0RjtW1zznNR4TL0lYf1-6HkP04) 113/d2sK--04/MVrgnwz4h0NMr4bBf49LD_W39GxQ75j-QshN6WXHZH3qn9gW7lCdLW6lZ3n8W52MNZd43sFvdW7m3tB_8rl_pBW3LVbhm567YJTV3jW565z9_TQN4lvj5529JZhW5jHY8X1YTjd_W8QDjmj5Wb91dW4KPVcZ38Wv-vW6z_0qV2HS3m_W2WdzxH2xGvKHN33jhHXKbqV6W6n5FHp7_MjW5W6Ng5n1441smyVj881g9hhtz6W3VqnRB8NjZ1vW7lvnSL3ycGtKN3xDY528bJxZW3lWJTN2PKWT9W1nyLPc4RCtRmW9hX5-X36fWNwW4ty9282CCkHHW3Fk-QN7X8Z_gW8hFMFf4dN8kjW6nnvhJ26kTklf5h2c8404 Google Introduces the Latest Core Update for August 2024 Several SEO experts have shared their perspectives on Google's latest Core Update, shedding light on its primary purpose - to prioritize content that genuinely benefits searchers rather than focusing solely on boosting rankings. This update directly addresses feedback from content creators and stakeholders, emphasizing the significance of promoting high-quality material from many different sources, including smaller independent websites. Google's aim with this update is to acknowledge but reward websites that make positive changes. In her analysis of the latest update, Marie Hayes points out that the majority of websites need not fret over core updates. The primary goal of the August core update is to highlight content that truly serves searchers' needs. These adjustments are not targeted at specific sites or pages, so a minor drop in rankings should not cause for alarm. However, a more significant decline may require a thorough assessment. If you do observe a decrease in rankings, it could be due to other web pages better meeting the searchers' requirements. Consider refining your content for better readability and navigation. Keep in mind that recovery may not necessitate waiting for the next core update, as Google suggests that certain changes can take effect within days. For a more comprehensive understanding, check out [Marie Hayes' full article here](113/d2sK--04/MVrgnwz4h0NMr4bBf49LD_W39GxQ75j-QshN6WXH-z3qn9gW95jsWP6lZ3pTW3NZgV73yjjj7W1ZRwjC1wxLfLW2T1x7Y6ct8yqW1ygmWT8cYN5GW6TDVg18kW-2tN8RwPGlBQb0SW3P9-Sy5psN9rW47ll3V2ZY7rWW2HG6RF34k-6DW6qRL275_mrYrW14-cnB817vCWN79TMJtmS9nfN2-bzjGxkRXBW5QddtM8_DtmmW29Lk_g96X2FJW62PBSq6ncjN5VX3yhR5-Jq51W937sy22tDJ0rW4Z6R3d3hTprjW337lDX48pQmYW1mz5nz10FNYjW38ghXz5f1KCRW2pHBmY7r-PljW5fyzMS4NYZF4W3dtP-v5fdqW1W6qy4--5cl2ZGW4fm1Yr7wxC9mW78wp_95WCJ4xW2ktxF18j5S2WW36skBv5GXTw2f6TMZbs04). You can also [explore further insights](113/d2sK--04/MVrgnwz4h0NMr4bBf49LD_W39GxQ75j-QshN6WXHYv5nXHsW50kH_H6lZ3nBW5bHmw52FD0H4W2HrYqh19gVq7W36ZjDc7HSPzYW2QWrFQ41JkjtW6yHZXF1Fvb65W3RF6mJ24tLWqW98R-LZ2W9f6sW4x_91L7tv57JN8FLpw0BrjbRVhsjzQ30RB-2N2kPK_XjwW6pVMZhxJ10xnCbW2QxDM12nqvKXVz9XXP2Sgj6cW9837Xp4h80RpW7T565N68Cy7tVNkVlc4_FF7tW6Hvl1P69xV5cW4gcRWK2DKJs7W2P7t901TLS07W7HGMzc37LM64N7HxXsDtQckcW7rKTPS7lCJ9vW9f2tD51hM1bTVrBVXl7PW0NQW6-9lsD1S0_1GW17mHK43Bw5z1N83DF0c5RMX2W5JSkRV6jyQ-_W6FMnxX2g1K-zW84PK_D4n598DW2dP5KS8st7PYf34vnF-04) from Barry Schwartz at Search Engine Roundtable. 113/d2sK--04/MVrgnwz4h0NMr4bBf49LD_W39GxQ75j-QshN6WXHZH3qn9gW7lCdLW6lZ3p-W3p3nhZ1zXsRPW10JS1P122dcLW5_SxQD3LtPlVW4nL_Zs3NnzKfW5DGJvb3w9Kr_W1QkPX66GBG3xW66rbrP1Nh-K7W74_1D_6KDdmwW8ryPh138NHYWN9bMVD1QwcpLW750hdH7gkc69W3GbjSg8J5gWqW2ZyYgz93n4KSW24b-mQ2BmhTcW1Hwn0b3HkSWgW6KqQyx2LC7YQW8VrVgr4VyrhPW7qqSHy6fCdF7W14Vf7-1_2GvtW8Fm-qx6PHK-kW2kbmdh1rrflZW7CR8YC1V6R-lW3k4rSs5pLq1QW1cHn491CN1v_dfbmwF04 113/d2sK--04/MVrgnwz4h0NMr4bBf49LD_W39GxQ75j-QshN6WXHZH3qn9gW7lCdLW6lZ3pYN8lwClNLx2ghW53yp7X7JM6vSW1_5mZW3TdtGgW3NyDmv6B9Y7TW8W6mGS1xLlWJW5-lm2f1cfS4nF9kBvX4TRJLW5dDfvR282CzpW6hwghd9ks9W4W59nVBH1JfTdcW8Wxy9q8X23sKW7P3LnF35W8-gV1pZLK5-MdsrVmTsXV7Yfd-7W2_15pk8jFYDPN6Sw0MZbbRfFW86vtwL1nZzBpW6q1nGd5CSff4W5Pl8hT5PxCSQW6zbxR53_-lXSW8zFjd78s2LGjVLb8NT19wt55VqWpq36lrcqVW2Tzrt73ym85xf5T7k4x04 Is there anything else you'd like us to cover in future newsletters? Any experts out there that you think we should feature? 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