Learn from Calvin Klein’s CMO on March 22

Join us In Person at the BoF Professional Summit   ~/AAAHagA~/RgRnwzIDP0TJaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz9saWQ9ZGJtZnlyM2JpbWZpJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPVRlY2hfU3VtbWl0XzIwMjRfRW1haWxfNl9TcGVha2VyX0Fubm91bmNlbWVudF8yOTAyMjRfVVNfQ2FuYWRhX1JlZ2lzdGVyZWRfVXNlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZdcDreBlP8jVOlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk   ~/AAAHagA~/RgRnwzIDP0TzaHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vYm9mLXByb2Zlc3Npb25hbC10ZWNobm9sb2d5LXN1bW1pdC0yMDI0Lz9saWQ9OGhocGZ2NG9vZjJsJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPVRlY2hfU3VtbWl0XzIwMjRfRW1haWxfNl9TcGVha2VyX0Fubm91bmNlbWVudF8yOTAyMjRfVVNfQ2FuYWRhX1JlZ2lzdGVyZWRfVXNlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZdcDreBlP8jVOlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Dear {NAME}, Just a few days into 2024, Calvin Klein’s latest marketing campaign, featuring “The Bear” actor Jeremy Allen White, became the year’s first viral sensation. The ads hit on an ideal mix of timing and casting, demonstrating how the right sort of provocation and understanding of online culture can pay dividends for a brand’s image. To learn more, join us in New York on March 22 at our upcoming [BoF Professional Summit – New Frontiers: AI, Digital Culture and Virtual Worlds](~/AAAHagA~/RgRnwzIDP0TzaHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vYm9mLXByb2Zlc3Npb25hbC10ZWNobm9sb2d5LXN1bW1pdC0yMDI0Lz9saWQ9dWhodnQwZDlid2Z4JnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPVRlY2hfU3VtbWl0XzIwMjRfRW1haWxfNl9TcGVha2VyX0Fubm91bmNlbWVudF8yOTAyMjRfVVNfQ2FuYWRhX1JlZ2lzdGVyZWRfVXNlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZdcDreBlP8jVOlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) to hear Jonathan Bottomley, Calvin Klein’s global chief marketing officer, in conversation with BoF’s Imran Amed. Together, they will unpack the strategy behind Calvin Klein’s latest campaign, and share how brands can successfully create a cultural conversation amongst the constant noise on social media. [PURCHASE TICKET](~/AAAHagA~/RgRnwzIDP0TzaHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vYm9mLXByb2Zlc3Npb25hbC10ZWNobm9sb2d5LXN1bW1pdC0yMDI0Lz9saWQ9ZnVyam55bHhlN3M3JnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPVRlY2hfU3VtbWl0XzIwMjRfRW1haWxfNl9TcGVha2VyX0Fubm91bmNlbWVudF8yOTAyMjRfVVNfQ2FuYWRhX1JlZ2lzdGVyZWRfVXNlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZdcDreBlP8jVOlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) Additionally, Raghu Krishnananda, chief product and technology officer at Myntra, and Seda Domanic, co-founder and chair of Refabric, will share how generative AI is already finding uses across fashion’s value chain. They join an already outstanding lineup of industry speakers including: - Nelly Mensah, vice president of digital innovation, head of crypto and metaverse at LVMH will discuss what new frontiers of computing will mean for the way fashion and luxury brands interact with customers. - Norma Kamali, and Cyril Foiret, founder and chief executive of Maison Meta will lift the lid on the AI tool primed to continue Kamali’s legacy. - Namrata Sandhu, co-founder & chief executive at Vaayu, and Evan Smith, co-founder & chief executive at Altana will dive into how AI is helping to deliver supply chain transparency, the problems they aim to solve, as well as share potential solutions. - Justine Higueras, global group director for beauty at Roblox, and Ekta Chopra, chief digital officer at e.l.f. Beauty will explore the influence of Roblox with beauty consumers, and share their thoughts on why it’s a compelling place for brands to establish a presence. - Chris McGrath, vice president of product design and innovation at Timberland, and Joey Khamis, footwear designer at Khamis Studios, will unpack their use of VR for footwear design and examine how the technology could be adopted at a wider scale in the years ahead. - Sona Abaryan, partner and the global retail & consumer sector lead at Ekimetrics, a data science and AI company that works with many of the world's largest and most prestigious multinational brands, will share best practices in embedding customer centric strategies across organisations to drive growth. - [See the full speaker line up here](~/AAAHagA~/RgRnwzIDP0TzaHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vYm9mLXByb2Zlc3Npb25hbC10ZWNobm9sb2d5LXN1bW1pdC0yMDI0Lz9saWQ9YTdid3Y4ZDdyYzR4JnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPVRlY2hfU3VtbWl0XzIwMjRfRW1haWxfNl9TcGVha2VyX0Fubm91bmNlbWVudF8yOTAyMjRfVVNfQ2FuYWRhX1JlZ2lzdGVyZWRfVXNlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZdcDreBlP8jVOlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk). Purchase your ticket now to join us in person at The Times Center, New York. 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