Learn from LVMH, Norma Kamali and Roblox at The BoF Professional Summit

Save $200 Before February 14   ~/AAAHagA~/RgRnp4NdP0SmaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz9saWQ9NjM3dTU1ejdrcmRnJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPVRlY2hfU3VtbWl0XzIwMjRfRWFybHlfQmlyZF9UaWNrZXRzXzNfMDgwMjI0JnV0bV9jb250ZW50PVcFc3BjZXVCCmW7Xf7EZbhTaFpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~   ~/AAAHagA~/RgRnp4NdP0TQaHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vYm9mLXByb2Zlc3Npb25hbC10ZWNobm9sb2d5LXN1bW1pdC0yMDI0Lz9saWQ9dGFwOTF0NmhybW5rJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPVRlY2hfU3VtbWl0XzIwMjRfRWFybHlfQmlyZF9UaWNrZXRzXzNfMDgwMjI0JnV0bV9jb250ZW50PVcFc3BjZXVCCmW7Xf7EZbhTaFpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ Dear {NAME}, There is less than a week left to purchase your Early Bird ticket to join us at The Times Center, New York on March 22, 2024 for the [BoF Professional Summit – New Frontiers: AI, Digital Culture and Virtual Worlds](~/AAAHagA~/RgRnp4NdP0TQaHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vYm9mLXByb2Zlc3Npb25hbC10ZWNobm9sb2d5LXN1bW1pdC0yMDI0Lz9saWQ9aG1veWc3anoyZWFsJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPVRlY2hfU3VtbWl0XzIwMjRfRWFybHlfQmlyZF9UaWNrZXRzXzNfMDgwMjI0JnV0bV9jb250ZW50PVcFc3BjZXVCCmW7Xf7EZbhTaFpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~). Together with global business leaders, technologists and creative innovators, our half-day programme of provocative talks and in-depth conversations with leaders from LVMH, Norma Kamali, Timberland, e.l.f. Beauty and Roblox will delve into the transformative power of generative AI and other disruptive technologies set to impact the fashion and beauty industries this year. Purchase your ticket before February 14 to secure your place at the Early Bird rate of just $495 — saving $200 on the full ticket price. [PURCHASE TICKET](~/AAAHagA~/RgRnp4NdP0TQaHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vYm9mLXByb2Zlc3Npb25hbC10ZWNobm9sb2d5LXN1bW1pdC0yMDI0Lz9saWQ9aWljeXpjZzU4OTQ4JnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPVRlY2hfU3VtbWl0XzIwMjRfRWFybHlfQmlyZF9UaWNrZXRzXzNfMDgwMjI0JnV0bV9jb250ZW50PVcFc3BjZXVCCmW7Xf7EZbhTaFpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~)   What You Will Learn   SESSION 1: The AI Imperative — Learn how the rapid advance of artificial intelligence is reshaping fashion, from enabling traceability in the supply chain to transforming how shoppers find and buy clothes. How Algorithms Changed Culture: Much of what we see online today is mediated by algorithms, from the videos in our TikTok feeds to the products recommended by retailers like Amazon. Kyle Chayka, a New Yorker staff writer and author of the book "Filterworld," explores how this web of algorithms is influencing consumer tastes and reshaping culture. Can AI Deliver Supply Chain Transparency?: AI start-ups are allowing brands to fill in data gaps on topics like emissions and forced labour by extracting information from public records. Namrata Sandhu, co-founder & chief executive at Vaayu, and Evan Smith, co-founder & chief executive at Altana will dive into the problems they aim to solve, as well as share potential solutions. Can AI Carry on a Designers Legacy?: Generative AI is giving designers a way to use their archives to keep producing new designs, even after they’ve left the company. Norma Kamali, founder of her namesake brand, and Cyril Foiret, founder and chief executive of Maison Meta will lift the lid on the AI tool primed to continue Kamali’s legacy. More talks to be confirmed. SESSION 2: Digital Culture — Understand how online culture is evolving and influencing the ways brands reach their audiences, craft their identities and create deep, meaningful relationships with their fandoms. Beauty’s Big Opportunity in Gaming: Roblox is becoming a new hot spot for beauty brands looking to connect with the next generation of shoppers. Justine Higueras, global group director for beauty at Roblox, and Ekta Chopra, chief digital officer at e.l.f. Beauty will explore the influence of Roblox with beauty consumers, and share their thoughts on why it’s a compelling place for brands to establish a presence. BoF Brand Magic Index Reveal: Hear the latest insights from BoF Insights and Quilt.AI from our index examining if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers. More talks to be confirmed. SESSION 3: Virtual Worlds — As companies like Apple and Meta introduce new products that can add a digital layer on top of the physical world, explore the opportunities available in areas from design to marketing. Digital Innovation at LVMH: Technology is reshaping how luxury businesses operate internally and interact with their customers. Nelly Mensah, vice president of digital innovation, head of crypto and metaverse at LVMH will discuss what new frontiers of computing will mean for the way fashion and luxury brands interact with customers. Designing in Virtual Reality: VR is finding its place in footwear as a design tool, letting brands work with genuinely three-dimensional models. Chris McGrath, vice president of product design and innovation at Timberland, and Joey Khamis, footwear designer at Khamis Studios, will unpack their use of VR for footwear design and examine how the technology could be adopted at a wider scale in the years ahead. More talks to be confirmed. 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