Masterclass — How to Launch and Grow a Hero Product

Join us on Thursday, February 8 at 16:00 GMT / 11:00 EST   ~/AAAHagA~/RgRnm2svP0SnaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz9saWQ9b2Mxa3VreWk1djFnJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1hc3RlcmNsYXNzX0xhdW5jaF8zMDAyMjRfQmVhdXR5X0hlcm9fUHJvZHVjdCZ1dG1fY29udGVudD1XBXNwY2V1Qgplsi_muGWpobHIUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~   ~/AAAHagA~/RgRnm2svP0TraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9iZWF1dHkvYm9mLW1hc3RlcmNsYXNzLWhvdy10by1sYXVuY2gtYW5kLWdyb3ctYS1oZXJvLXByb2R1Y3QvP2xpZD1qZTJwaDRoamE1NDkmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249TWFzdGVyY2xhc3NfTGF1bmNoXzMwMDIyNF9CZWF1dHlfSGVyb19Qcm9kdWN0JnV0bV9jb250ZW50PVcFc3BjZXVCCmWyL-a4ZamhschSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ Dear {NAME}, Despite the fast pace of makeup, skin care and haircare launches, it's the brands with iconic, best-in-class products that dominate categories season after season. Hero products, or best-sellers, synonymous with a brand’s identity, often account for up to 30 percent of a beauty brand’s revenue. Join us on Thursday, February 8 at 16:00 GMT / 11:00 EST for our next BoF Professional Masterclass, How to Launch and Grow a Hero Product. The Business of Beauty’s Priya Rao, along with a panel of experts, will unpack how brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises. This masterclass is for BoF Professional All-Access and Beauty & Wellness Members. If you are not a member you can [join now for just £1/$1/€1](~/AAAHagA~/RgRnm2svP0S8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzLz9saWQ9Y3M3Z2N3YjZuN2RuJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1hc3RlcmNsYXNzX0xhdW5jaF8zMDAyMjRfQmVhdXR5X0hlcm9fUHJvZHVjdCZ1dG1fY29udGVudD1XBXNwY2V1Qgplsi_muGWpobHIUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) with our 30-day risk-free trial. 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