The Best of BoF 2023: A New Consumer Economy

BoF is away for its annual break until 2nd January. In the meantime, we invite you to explore highlights of our news and analysis from the year. ~/AAAHagA~/RgRnZ7FNP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIyMTIyMyZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmWETSyFZahKveNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRnZ7FNP0QWaHR0cHM6Ly9iaXQubHkvM3RwOTJoRVcFc3BjZXVCCmWETSyFZahKveNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ WHAT YOU NEED TO KNOW TODAY: FRIDAY, DECEMBER 22, 2023 Dear BoF Community, In the face of high inflation, rising interest rates and unpredictable consumer sentiment, a clear picture of what’s working in retail — and what isn’t — emerged in 2023. The winners? Active and outdoor brands such as Alo Yoga and Salomon-owner Amer Sports, continued to benefit from millions who adopted a more [health-conscious lifestyle](~/AAAHagA~/RgRnZ7FNP4QNAmh0dHBzOi8vY2xpY2tzLmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9mL2EvZDk1TGZjclVtQU05TXpvbXotZ19Od35-L0FBQUhhZ0F-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~~) after the pandemic; e-commerce players agile enough to [pivot to wholesale](~/AAAHagA~/RgRnZ7FNP4QtAmh0dHBzOi8vY2xpY2tzLmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9mL2EvTXNpUGFUYnNjdW43TXUtMk9fdEtpUX5-L0FBQUhhZ0F-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) and physical retail did so just as shoppers returned to stores in droves; savvy retailers successfully [conveyed a sense of value](~/AAAHagA~/RgRnZ7FNP4QBAmh0dHBzOi8vY2xpY2tzLmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9mL2EvM3JadWtOQzB4aEVDbU9md2w2eTJLUX5-L0FBQUhhZ0F-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~~) to cash-strapped consumers. In the loser category were many luxury brands, which suffered as aspirational shoppers pulled back on spending as they [ran out of savings](~/AAAHagA~/RgRnZ7FNP4QVAmh0dHBzOi8vY2xpY2tzLmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9mL2Eva0c5QTY5SmxTczJ5UjBKd1c5R2tkUX5-L0FBQUhhZ0F-L1JnUm5XYTRSUDBURGFIUjBjSE02THk5M2QzY3VZblZ6YVc1bGMzTnZabVpoYzJocGIyNHVZMjl0TDJGeWRHbGpiR1Z6TDJ4MWVIVnllUzkzYUdWeVpTMWthV1F0YkhWNGRYSjVjeTFoYzNCcGNtRjBhVzl1WVd3dGMyaHZjSEJsY25NdFoyOHZQM1YwYlY5emIzVnlZMlU5Ym1WM2MyeGxkSFJsY2w5a1lXbHNlV1JwWjJWemRDWjFkRzFmYldWa2FYVnRQV1Z0WVdsc0puVjBiVjlqWVcxd1lXbG5iajFFWVdsc2VWOUVhV2RsYzNSZk1qTXhNakl6Sm5WMGJWOWpiMjUwWlc1MFBXbHVkSEp2VndWemNHTmxkVUlLWlhNUktYZGxhTG1IQlZJaVluSnBZVzR1WW1GemEybHVRR0oxYzJsdVpYTnpiMlptWVhOb2FXOXVMbU52YlZnRUFBQUFKQX5-P3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjIxMjIzJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZYRNLIVlqEq941IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk). Direct-to-consumer companies that embraced a business model that favoured growth over profit faced [the consequences](~/AAAHagA~/RgRnZ7FNP4QdAmh0dHBzOi8vY2xpY2tzLmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9mL2EvSk5QN0FxaXRlTzdRX3NMR0xYNGQzZ35-L0FBQUhhZ0F-L1JnUm5XYTRSUDBUTGFIUjBjSE02THk5M2QzY3VZblZ6YVc1bGMzTnZabVpoYzJocGIyNHVZMjl0TDJGeWRHbGpiR1Z6TDJScGNtVmpkQzEwYnkxamIyNXpkVzFsY2k5M2FHRjBMWEJoY21Ga1pTMWhZM0YxYVhOcGRHbHZiaTF6WVhsekxXRmliM1YwTFdSMFl5OF9kWFJ0WDNOdmRYSmpaVDF1WlhkemJHVjBkR1Z5WDJSaGFXeDVaR2xuWlhOMEpuVjBiVjl0WldScGRXMDlaVzFoYVd3bWRYUnRYMk5oYlhCaGFXZHVQVVJoYVd4NVgwUnBaMlZ6ZEY4eU16RXlNak1tZFhSdFgyTnZiblJsYm5ROWFXNTBjbTlYQlhOd1kyVjFRZ3BsY3hFcGQyVm91WWNGVWlKaWNtbGhiaTVpWVhOcmFXNUFZblZ6YVc1bGMzTnZabVpoYzJocGIyNHVZMjl0V0FRQUFBQWs_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMjEyMjMmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgplhE0shWWoSr3jUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~). It wasn’t all bad news: the US, UK and most other major economies defied predictions of a recession, and consumers as a whole spent a record amount at the start of the holiday shopping season. Retailers may not be able to count on that resilience carrying over into 2024, even if a recession is looking less likely. Those that show their best side – convenience, service, and a differentiated product – will continue to shine. Cathaleen Chen, Retail Correspondent BoF is away for its annual break until Jan. 2. In the meantime, we invite you to explore the best of our retail and DTC news and analysis from the past year. To read more of BoF’s retail and DTC analysis, [click here](~/AAAHagA~/RgRnZ7FNP0SWaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9yZXRhaWwvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjIxMjIzJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZYRNLIVlqEq941IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk). TOP STORIES [RETAIL](~/AAAHagA~/RgRnZ7FNP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9yZXRhaWw_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMjEyMjMmdXRtX3Rlcm09NVNOVEZHWEdISkZRWE5HSVJJWjdDRlo0MlkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdG9waWNXBXNwY2V1QgplhE0shWWoSr3jUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Where US Consumers Are Shopping and What They’re Buying](~/AAAHagA~/RgRnZ7FNP0T_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC93aGVyZS11cy1jb25zdW1lcnMtYXJlLXNob3BwaW5nLWFuZC13aGF0LXRoZXlyZS1idXlpbmcvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjIxMjIzJnV0bV90ZXJtPTVTTlRGR1hHSEpGUVhOR0lSSVo3Q0ZaNDJZJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX3RpdGxlVwVzcGNldUIKZYRNLIVlqEq941IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Cathaleen Chen ~/AAAHagA~/RgRnZ7FNP0T_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC93aGVyZS11cy1jb25zdW1lcnMtYXJlLXNob3BwaW5nLWFuZC13aGF0LXRoZXlyZS1idXlpbmcvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjIxMjIzJnV0bV90ZXJtPTVTTlRGR1hHSEpGUVhOR0lSSVo3Q0ZaNDJZJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2ltYWdlVwVzcGNldUIKZYRNLIVlqEq941IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [Luxury spending may be flagging, and Miami has lost some of its pandemic-era heat. But there are plenty of opportunities for fashion brands if they know where to look.](~/AAAHagA~/RgRnZ7FNP0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC93aGVyZS11cy1jb25zdW1lcnMtYXJlLXNob3BwaW5nLWFuZC13aGF0LXRoZXlyZS1idXlpbmcvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjIxMjIzJnV0bV90ZXJtPTVTTlRGR1hHSEpGUVhOR0lSSVo3Q0ZaNDJZJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2Rla1cFc3BjZXVCCmWETSyFZahKveNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRnZ7FNP0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC93aGVyZS11cy1jb25zdW1lcnMtYXJlLXNob3BwaW5nLWFuZC13aGF0LXRoZXlyZS1idXlpbmcvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjIxMjIzJnV0bV90ZXJtPTVTTlRGR1hHSEpGUVhOR0lSSVo3Q0ZaNDJZJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2N0YVcFc3BjZXVCCmWETSyFZahKveNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [DIRECT-TO-CONSUMER](~/AAAHagA~/RgRnZ7FNP0TRaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9kaXJlY3QtdG8tY29uc3VtZXI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMjEyMjMmdXRtX3Rlcm09TDZHU0xRQ05UTkFGSkpIWktTU1ZEMjZaWkkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1QgplhE0shWWoSr3jUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [What Parade’s Sale Says About the State of DTC](~/AAAHagA~/RgRnZ7FNP0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci93aGF0LXBhcmFkZS1hY3F1aXNpdGlvbi1zYXlzLWFib3V0LWR0Yy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMjEyMjMmdXRtX3Rlcm09TDZHU0xRQ05UTkFGSkpIWktTU1ZEMjZaWkkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdGl0bGVXBXNwY2V1QgplhE0shWWoSr3jUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Malique Morris ~/AAAHagA~/RgRnZ7FNP0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci93aGF0LXBhcmFkZS1hY3F1aXNpdGlvbi1zYXlzLWFib3V0LWR0Yy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMjEyMjMmdXRtX3Rlcm09TDZHU0xRQ05UTkFGSkpIWktTU1ZEMjZaWkkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfaW1hZ2VXBXNwY2V1QgplhE0shWWoSr3jUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [The Gen-Z intimates brand’s sale to a little-known strategic is the latest in an ongoing series of less-than-desirable exits for unprofitable digitally-native start-ups.](~/AAAHagA~/RgRnZ7FNP0T5aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci93aGF0LXBhcmFkZS1hY3F1aXNpdGlvbi1zYXlzLWFib3V0LWR0Yy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMjEyMjMmdXRtX3Rlcm09TDZHU0xRQ05UTkFGSkpIWktTU1ZEMjZaWkkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfZGVrVwVzcGNldUIKZYRNLIVlqEq941IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRnZ7FNP0T5aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci93aGF0LXBhcmFkZS1hY3F1aXNpdGlvbi1zYXlzLWFib3V0LWR0Yy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMjEyMjMmdXRtX3Rlcm09TDZHU0xRQ05UTkFGSkpIWktTU1ZEMjZaWkkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfY3RhVwVzcGNldUIKZYRNLIVlqEq941IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) ~/AAAHagA~/RgRnZ7FNP0T5aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci93aGF0LXBhcmFkZS1hY3F1aXNpdGlvbi1zYXlzLWFib3V0LWR0Yy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMjEyMjMmdXRtX3Rlcm09TDZHU0xRQ05UTkFGSkpIWktTU1ZEMjZaWkkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfY3RhVwVzcGNldUIKZYRNLIVlqEq941IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [RETAIL](~/AAAHagA~/RgRnZ7FNP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9yZXRhaWw_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMjEyMjMmdXRtX3Rlcm09SzNFU1lHVzVEQkNYVkIzQUJWM1hSV0pNSEkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfdG9waWNXBXNwY2V1QgplhE0shWWoSr3jUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Farfetch Found Its White Knight. What’s Next?](~/AAAHagA~/RgRnZ7FNP0T8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2UtY29tbWVyY2UvZmFyZmV0Y2gtZm91bmQtaXRzLXdoaXRlLWtuaWdodC13aGF0LWNvbWVzLW5leHQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjIxMjIzJnV0bV90ZXJtPUszRVNZR1c1REJDWFZCM0FCVjNYUldKTUhJJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX3RpdGxlVwVzcGNldUIKZYRNLIVlqEq941IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Malique Morris ~/AAAHagA~/RgRnZ7FNP0T8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2UtY29tbWVyY2UvZmFyZmV0Y2gtZm91bmQtaXRzLXdoaXRlLWtuaWdodC13aGF0LWNvbWVzLW5leHQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjIxMjIzJnV0bV90ZXJtPUszRVNZR1c1REJDWFZCM0FCVjNYUldKTUhJJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX2ltYWdlVwVzcGNldUIKZYRNLIVlqEq941IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [The South Korean e-commerce firm Coupang has saved Farfetch from potential bankruptcy, and could use its logistical and marketing might to solve some of the luxury e-tailer’s seemingly intractable problems. But “everything stores” have a spotty track record when it comes to high-end retail.](~/AAAHagA~/RgRnZ7FNP0T6aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2UtY29tbWVyY2UvZmFyZmV0Y2gtZm91bmQtaXRzLXdoaXRlLWtuaWdodC13aGF0LWNvbWVzLW5leHQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjIxMjIzJnV0bV90ZXJtPUszRVNZR1c1REJDWFZCM0FCVjNYUldKTUhJJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX2Rla1cFc3BjZXVCCmWETSyFZahKveNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRnZ7FNP0T6aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2UtY29tbWVyY2UvZmFyZmV0Y2gtZm91bmQtaXRzLXdoaXRlLWtuaWdodC13aGF0LWNvbWVzLW5leHQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjIxMjIzJnV0bV90ZXJtPUszRVNZR1c1REJDWFZCM0FCVjNYUldKTUhJJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX2N0YVcFc3BjZXVCCmWETSyFZahKveNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [RETAIL](~/AAAHagA~/RgRnZ7FNP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9yZXRhaWw_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMjEyMjMmdXRtX3Rlcm09QVhTRjNKRUdEQkdGWE1FRFNZRjdKSzVOWDQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfdG9waWNXBXNwY2V1QgplhE0shWWoSr3jUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [How Uniqlo Finally Won Over Gen-Z](~/AAAHagA~/RgRnZ7FNP0TmaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC91bmlxbG8tZ2VuLXotcmV0YWlsLWV4cGFuc2lvbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMjEyMjMmdXRtX3Rlcm09QVhTRjNKRUdEQkdGWE1FRFNZRjdKSzVOWDQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfdGl0bGVXBXNwY2V1QgplhE0shWWoSr3jUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Daniel-Yaw Miller [Its viral cross-body bag and other TikTok favourites have helped the brand catch the attention of younger consumers. Now, the retailer wants to open more stores in the US and Europe.](~/AAAHagA~/RgRnZ7FNP0TkaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC91bmlxbG8tZ2VuLXotcmV0YWlsLWV4cGFuc2lvbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMjEyMjMmdXRtX3Rlcm09QVhTRjNKRUdEQkdGWE1FRFNZRjdKSzVOWDQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfZGVrVwVzcGNldUIKZYRNLIVlqEq941IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRnZ7FNP0TkaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC91bmlxbG8tZ2VuLXotcmV0YWlsLWV4cGFuc2lvbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMjEyMjMmdXRtX3Rlcm09QVhTRjNKRUdEQkdGWE1FRFNZRjdKSzVOWDQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfY3RhVwVzcGNldUIKZYRNLIVlqEq941IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [RETAIL](~/AAAHagA~/RgRnZ7FNP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9yZXRhaWw_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMjEyMjMmdXRtX3Rlcm09REhVRUtPM1hRRkNSSEcyT0ZTS0VYTjY2VVEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzVfdG9waWNXBXNwY2V1QgplhE0shWWoSr3jUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Why Some Brands Are Thriving in a Tough Economy – and Others Aren’t](~/AAAHagA~/RgRnZ7FNP4QJAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9yZXRhaWwvd2h5LXNvbWUtYnJhbmRzLWFyZS10aHJpdmluZy1pbi1hLXRvdWdoLWVjb25vbXktYW5kLW90aGVycy1hcmVudC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMjEyMjMmdXRtX3Rlcm09REhVRUtPM1hRRkNSSEcyT0ZTS0VYTjY2VVEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzVfdGl0bGVXBXNwY2V1QgplhE0shWWoSr3jUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Yola Mzizi [BoF analysis of dozens of publicly traded fashion and beauty retailers’ latest earnings shows companies that can make the most compelling case for value have been the most successful.](~/AAAHagA~/RgRnZ7FNP4QHAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9yZXRhaWwvd2h5LXNvbWUtYnJhbmRzLWFyZS10aHJpdmluZy1pbi1hLXRvdWdoLWVjb25vbXktYW5kLW90aGVycy1hcmVudC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMjEyMjMmdXRtX3Rlcm09REhVRUtPM1hRRkNSSEcyT0ZTS0VYTjY2VVEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzVfZGVrVwVzcGNldUIKZYRNLIVlqEq941IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRnZ7FNP4QHAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9yZXRhaWwvd2h5LXNvbWUtYnJhbmRzLWFyZS10aHJpdmluZy1pbi1hLXRvdWdoLWVjb25vbXktYW5kLW90aGVycy1hcmVudC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMjEyMjMmdXRtX3Rlcm09REhVRUtPM1hRRkNSSEcyT0ZTS0VYTjY2VVEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzVfY3RhVwVzcGNldUIKZYRNLIVlqEq941IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [RETAIL](~/AAAHagA~/RgRnZ7FNP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9yZXRhaWw_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMjEyMjMmdXRtX3Rlcm09SFlaUkJETzdTUkJGREhONUwzRlNaTE9NRVUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzZfdG9waWNXBXNwY2V1QgplhE0shWWoSr3jUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Hyper Growth Is Over for Sneakers. What’s Next?](~/AAAHagA~/RgRnZ7FNP0TwaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9zbmVha2Vycy1zdHJlZXR3ZWFyLW5pa2UtYWRpZGFzLXNhbG9tb24vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjIxMjIzJnV0bV90ZXJtPUhZWlJCRE83U1JCRkRITjVMM0ZTWkxPTUVVJnV0bV9jb250ZW50PXRvcF9zdG9yeV82X3RpdGxlVwVzcGNldUIKZYRNLIVlqEq941IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Daniel-Yaw Miller [As incumbents like Adidas and Nike grapple with a cooling market, niche players and newcomers have an opportunity to flourish.](~/AAAHagA~/RgRnZ7FNP0TuaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9zbmVha2Vycy1zdHJlZXR3ZWFyLW5pa2UtYWRpZGFzLXNhbG9tb24vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjIxMjIzJnV0bV90ZXJtPUhZWlJCRE83U1JCRkRITjVMM0ZTWkxPTUVVJnV0bV9jb250ZW50PXRvcF9zdG9yeV82X2Rla1cFc3BjZXVCCmWETSyFZahKveNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRnZ7FNP0TuaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9zbmVha2Vycy1zdHJlZXR3ZWFyLW5pa2UtYWRpZGFzLXNhbG9tb24vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjIxMjIzJnV0bV90ZXJtPUhZWlJCRE83U1JCRkRITjVMM0ZTWkxPTUVVJnV0bV9jb250ZW50PXRvcF9zdG9yeV82X2N0YVcFc3BjZXVCCmWETSyFZahKveNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRnZ7FNP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjIxMjIzJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZYRNLIVlqEq941IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRnZ7FNP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjIxMjIzJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZYRNLIVlqEq941IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) SPECIAL FEATURE ~/AAAHagA~/RgRnZ7FNP0TWaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3JlcG9ydHMvbmV3cy1hbmFseXNpcy90aGUtc3RhdGUtb2YtZmFzaGlvbi0yMDI0LXJlcG9ydC1ib2YtbWNraW5zZXkvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjIxMjIzJnV0bV9jb250ZW50PXNwb25zb3JlZF9pbWFnZVcFc3BjZXVCCmWETSyFZahKveNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ The State of Fashion 2024 The global fashion industry is at a fragile inflection point as we look ahead to 2024. From economic and geopolitical pressures to the intensifying climate crisis, fashion leaders must approach 2024 with caution, whilst zeroing in on opportunities such as generative AI for growth and innovation. Download the eighth edition of our highly-anticipated annual report produced in partnership with McKinsey & Company for free now. [DOWNLOAD NOW](~/AAAHagA~/RgRnZ7FNP0TUaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3JlcG9ydHMvbmV3cy1hbmFseXNpcy90aGUtc3RhdGUtb2YtZmFzaGlvbi0yMDI0LXJlcG9ydC1ib2YtbWNraW5zZXkvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjIxMjIzJnV0bV9jb250ZW50PXNwb25zb3JlZF9jdGFXBXNwY2V1QgplhE0shWWoSr3jUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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