Download: How to Launch and Grow a Hero Product

Our Latest BoF Professional Case Study   ~/AAAHagA~/RgRnXsZpP0S2aHR0cDovL3d3dy5idXNpbmVzc29mZmFzaGlvbi5jb20vP2xpZD1ubWFhYW0ycnlwN24mdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249QmVhdXR5X0hlcm9fUHJvZHVjdF9DYXNlX1N0dWR5XzE0MTIyM19SZWdpc3RlcmVkX0FjdGl2ZV9Vc2VycyZ1dG1fY29udGVudD1XBXNwY2V1Qgple2lBfGWstwO8Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~   ~/AAAHagA~/RgRnXsZpP4QxAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvYmVhdXR5L2hlcm8tcHJvZHVjdC1mcmFuY2hpc2UtdGFydGUtbmFycy10b28tZmFjZWQtc2hhcGUtdGFwZS1jb25jZWFsZXItb3JnYXNtLWJsdXNoLWJldHRlci10aGFuLXNleC1tYXNjYXJhLz9saWQ9ZmhoNmExY2V0bWltJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUJlYXV0eV9IZXJvX1Byb2R1Y3RfQ2FzZV9TdHVkeV8xNDEyMjNfUmVnaXN0ZXJlZF9BY3RpdmVfVXNlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZXtpQXxlrLcDvFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Dear {NAME}, Despite the fast pace of makeup, skin care and haircare launches, it's the brands with iconic, best-in-class products that dominate categories season after season. Hero products, or best-sellers, synonymous with a brand’s identity, often account for up to 30 percent of a beauty brand’s revenue. Our latest BoF Professional case study, “[How to Launch and Grow a Hero Product](~/AAAHagA~/RgRnXsZpP4QxAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvYmVhdXR5L2hlcm8tcHJvZHVjdC1mcmFuY2hpc2UtdGFydGUtbmFycy10b28tZmFjZWQtc2hhcGUtdGFwZS1jb25jZWFsZXItb3JnYXNtLWJsdXNoLWJldHRlci10aGFuLXNleC1tYXNjYXJhLz9saWQ9OHZxbWUxemR6aXVlJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUJlYXV0eV9IZXJvX1Byb2R1Y3RfQ2FzZV9TdHVkeV8xNDEyMjNfUmVnaXN0ZXJlZF9BY3RpdmVfVXNlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZXtpQXxlrLcDvFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk),” demonstrates that developing a hero product in the beauty industry is a combination of multiple factors, ranging from the quality of the product to the marketing discipline underpinning it, as well as in some cases, luck. With executive insight from Nars, Tarte and Too Faced on the evolution of their hero strategies for best-sellers Orgasm blush (Nars), Shape Tape concealer (Tarte) and Better Than Sex mascara (Too Faced), this case study lays bare what it takes to have a best-selling item that drives hundreds, if not millions of units and continues to resonate with consumers through multiple trend cycles. To learn more, download the full case study now and sign up for the upcoming masterclass below. [DOWNLOAD NOW](~/AAAHagA~/RgRnXsZpP4QxAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvYmVhdXR5L2hlcm8tcHJvZHVjdC1mcmFuY2hpc2UtdGFydGUtbmFycy10b28tZmFjZWQtc2hhcGUtdGFwZS1jb25jZWFsZXItb3JnYXNtLWJsdXNoLWJldHRlci10aGFuLXNleC1tYXNjYXJhLz9saWQ9MXFmZDN0YndhYmZxJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUJlYXV0eV9IZXJvX1Byb2R1Y3RfQ2FzZV9TdHVkeV8xNDEyMjNfUmVnaXN0ZXJlZF9BY3RpdmVfVXNlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZXtpQXxlrLcDvFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) BoF case studies are created exclusively for BoF Professional All-Access Members. To enjoy unlimited access to our entire case study collection, plus news, analysis, masterclasses and digital live events, [join BoF Professional with our 30-day risk-free trial for just £1/$1/€1](~/AAAHagA~/RgRnXsZpP0TMaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzLz9saWQ9Nno4MjNtbmMyMHJmJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUJlYXV0eV9IZXJvX1Byb2R1Y3RfQ2FzZV9TdHVkeV8xNDEyMjNfUmVnaXN0ZXJlZF9BY3RpdmVfVXNlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZXtpQXxlrLcDvFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk).   ~/AAAHagA~/RgRnXsZpP0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9iZWF1dHkvYm9mLW1hc3RlcmNsYXNzLWhvdy10by1sYXVuY2gtYW5kLWdyb3ctYS1oZXJvLXByb2R1Y3QvP2xpZD0yOGZua3d4MW5sZ3UmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249QmVhdXR5X0hlcm9fUHJvZHVjdF9DYXNlX1N0dWR5XzE0MTIyM19SZWdpc3RlcmVkX0FjdGl2ZV9Vc2VycyZ1dG1fY29udGVudD1XBXNwY2V1Qgple2lBfGWstwO8Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ BoF Professional Masterclass Tuesday, January 30, 2024 16:00 GMT / 11:00 EST Join The Business of Beauty’s executive editor Priya Rao to explore how beauty brands can launch and scale hero products into volume- and revenue-driving franchises that have customers coming back year after year. 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