Newsletter Subject

Chanel‘s Manchester Moment

From

businessoffashion.com

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newsletters@email.businessoffashion.com

Sent On

Fri, Dec 8, 2023 06:13 AM

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Primark’s Big Bet on Rita Ora; Fashion Schools Combat AI Biases; Where to Find Beauty Influence

Primark’s Big Bet on Rita Ora; Fashion Schools Combat AI Biases; Where to Find Beauty Influencers ~/AAAHagA~/RgRnVTj9P0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA4MTIyMyZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmVq_bNyZT-z7sJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRnVTj9P0QWaHR0cHM6Ly9iaXQubHkvM1JkN3pVVlcFc3BjZXVCCmVq_bNyZT-z7sJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ WHAT YOU NEED TO KNOW TODAY: FRIDAY, DECEMBER 8, 2023 - Virginie Viard brought [Chanel’s celebration of artisanal crafts](~/AAAHagA~/RgRnVTj9P0TZaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3Jldmlld3MvbHV4dXJ5L2NoYW5lbC1tZXRpZXJzLWRhcnQtc2hvdy1tYW5jaGVzdGVyLXVuaXRlZC1raW5nZG9tLXZpcmdpbmllLXZpYXJkLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA4MTIyMyZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmVq_bNyZT-z7sJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) to Manchester. - Fashion professors are [teaching students to spot generative AI’s biases](~/AAAHagA~/RgRnVTj9P0S-aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3RlY2hub2xvZ3kvZmFzaGlvbi1zY2hvb2xzLWFpLWJpYXMtZGl2ZXJzaXR5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA4MTIyMyZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmVq_bNyZT-z7sJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) and shortcomings. - Primark is betting on a nearly [300-piece collaboration with Rita Ora](~/AAAHagA~/RgRnVTj9P0TCaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3Byb2Zlc3Npb25hbC93aHktcHJpbWFyay13ZW50LWFsbC1pbi1vbi1yaXRhLW9yYS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wODEyMjMmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1Qgplav2zcmU_s-7CUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) to power US expansion. - Brand marketing will likely take a [larger share of marketing budgets](~/AAAHagA~/RgRnVTj9P0TnaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vYXJ0aWNsZXMvbWFya2V0aW5nLXByL3RoZS1zdGF0ZS1vZi1mYXNoaW9uLTIwMjQtcmVwb3J0LWJyYW5kLW1hcmtldGluZy1zdHJhdGVneS1jb21tdW5pdHktYnVpbGRpbmcvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDgxMjIzJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZWr9s3JlP7PuwlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) in 2024. - [TikTok creates overnight beauty stars](~/AAAHagA~/RgRnVTj9P4QZAmh0dHBzOi8vY2xpY2tzLmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9mL2EvQWZwQ3NsUG1zbWtidEc5Mmplci1LUX5-L0FBQUhhZ0F-L1JnUm5WUndzUDBUSGFIUjBjSE02THk5M2QzY3VZblZ6YVc1bGMzTnZabVpoYzJocGIyNHVZMjl0TDJGeWRHbGpiR1Z6TDJKbFlYVjBlUzkwYUdVdFptRnpkR1Z6ZEMxbmNtOTNhVzVuTFdKbFlYVjBlUzFwYm1ac2RXVnVZMlZ5Y3kxdlppMHlNREl6THo5MWRHMWZjMjkxY21ObFBXNWxkM05zWlhSMFpYSmZaR0ZwYkhsa2FXZGxjM1FtZFhSdFgyMWxaR2wxYlQxbGJXRnBiQ1oxZEcxZlkyRnRjR0ZwWjI0OVJHRnBiSGxmUkdsblpYTjBYekE0TVRJeU15WjFkRzFmWTI5dWRHVnVkRDFwYm5SeWIxY0ZjM0JqWlhWQ0NtVnFMSmR5WlJpUUlvZFNJV1JwWVc1aExuQmxZWEpzUUdKMWMybHVaWE56YjJabVlYTm9hVzl1TG1OdmJWZ0VBQUFBSkF-fj91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA4MTIyMyZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmVq_bNyZT-z7sJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) like no other social platform. - Levi’s president Michelle Gass will [replace retiring CEO Chip Bergh](~/AAAHagA~/RgRnVTj9P0SzaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2xldmlzLWNlby1jaGlwLWJlcmdoLXRvLXJldGlyZS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wODEyMjMmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1Qgplav2zcmU_s-7CUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~)on Jan. 29. TOP STORIES [LUXURY](~/AAAHagA~/RgRnVTj9P0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9sdXh1cnk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wODEyMjMmdXRtX3Rlcm09VTdHQURMSjVVQkIyNUNYWFAyREdYVkNWWlkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdG9waWNXBXNwY2V1Qgplav2zcmU_s-7CUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Chanel + Manchester = Chanchester!](~/AAAHagA~/RgRnVTj9P4QJAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXZpZXdzL2x1eHVyeS9jaGFuZWwtbWV0aWVycy1kYXJ0LXNob3ctbWFuY2hlc3Rlci11bml0ZWQta2luZ2RvbS12aXJnaW5pZS12aWFyZC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wODEyMjMmdXRtX3Rlcm09VTdHQURMSjVVQkIyNUNYWFAyREdYVkNWWlkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdGl0bGVXBXNwY2V1Qgplav2zcmU_s-7CUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Tim Blanks ~/AAAHagA~/RgRnVTj9P4QJAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXZpZXdzL2x1eHVyeS9jaGFuZWwtbWV0aWVycy1kYXJ0LXNob3ctbWFuY2hlc3Rlci11bml0ZWQta2luZ2RvbS12aXJnaW5pZS12aWFyZC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wODEyMjMmdXRtX3Rlcm09VTdHQURMSjVVQkIyNUNYWFAyREdYVkNWWlkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfaW1hZ2VXBXNwY2V1Qgplav2zcmU_s-7CUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [‘Chanel is never really new — it’s always Chanel,’ designer Virginie Viard tells Tim Blanks as she brings the French megabrand’s celebration of artisanal crafts to the UK’s second city.](~/AAAHagA~/RgRnVTj9P4QHAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXZpZXdzL2x1eHVyeS9jaGFuZWwtbWV0aWVycy1kYXJ0LXNob3ctbWFuY2hlc3Rlci11bml0ZWQta2luZ2RvbS12aXJnaW5pZS12aWFyZC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wODEyMjMmdXRtX3Rlcm09VTdHQURMSjVVQkIyNUNYWFAyREdYVkNWWlkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfZGVrVwVzcGNldUIKZWr9s3JlP7PuwlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRnVTj9P4QHAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXZpZXdzL2x1eHVyeS9jaGFuZWwtbWV0aWVycy1kYXJ0LXNob3ctbWFuY2hlc3Rlci11bml0ZWQta2luZ2RvbS12aXJnaW5pZS12aWFyZC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wODEyMjMmdXRtX3Rlcm09VTdHQURMSjVVQkIyNUNYWFAyREdYVkNWWlkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfY3RhVwVzcGNldUIKZWr9s3JlP7PuwlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [RETAIL](~/AAAHagA~/RgRnVTj9P0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9yZXRhaWw_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wODEyMjMmdXRtX3Rlcm09RkNLRFpKVEg3RkdON0o0VE1PMllZU0FaR00mdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1Qgplav2zcmU_s-7CUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Why Primark Went All-In on Rita Ora](~/AAAHagA~/RgRnVTj9P0TyaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3Byb2Zlc3Npb25hbC93aHktcHJpbWFyay13ZW50LWFsbC1pbi1vbi1yaXRhLW9yYS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wODEyMjMmdXRtX3Rlcm09RkNLRFpKVEg3RkdON0o0VE1PMllZU0FaR00mdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdGl0bGVXBXNwY2V1Qgplav2zcmU_s-7CUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Sheena Butler-Young ~/AAAHagA~/RgRnVTj9P0TyaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3Byb2Zlc3Npb25hbC93aHktcHJpbWFyay13ZW50LWFsbC1pbi1vbi1yaXRhLW9yYS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wODEyMjMmdXRtX3Rlcm09RkNLRFpKVEg3RkdON0o0VE1PMllZU0FaR00mdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfaW1hZ2VXBXNwY2V1Qgplav2zcmU_s-7CUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [The stakes for the multi-year collaboration are high as the retailer looks to make a name for itself in the crowded US fast-fashion market.](~/AAAHagA~/RgRnVTj9P0TwaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3Byb2Zlc3Npb25hbC93aHktcHJpbWFyay13ZW50LWFsbC1pbi1vbi1yaXRhLW9yYS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wODEyMjMmdXRtX3Rlcm09RkNLRFpKVEg3RkdON0o0VE1PMllZU0FaR00mdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfZGVrVwVzcGNldUIKZWr9s3JlP7PuwlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRnVTj9P0TwaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3Byb2Zlc3Npb25hbC93aHktcHJpbWFyay13ZW50LWFsbC1pbi1vbi1yaXRhLW9yYS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wODEyMjMmdXRtX3Rlcm09RkNLRFpKVEg3RkdON0o0VE1PMllZU0FaR00mdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfY3RhVwVzcGNldUIKZWr9s3JlP7PuwlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) ~/AAAHagA~/RgRnVTj9P0TwaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3Byb2Zlc3Npb25hbC93aHktcHJpbWFyay13ZW50LWFsbC1pbi1vbi1yaXRhLW9yYS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wODEyMjMmdXRtX3Rlcm09RkNLRFpKVEg3RkdON0o0VE1PMllZU0FaR00mdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfY3RhVwVzcGNldUIKZWr9s3JlP7PuwlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [TECHNOLOGY](~/AAAHagA~/RgRnVTj9P0TJaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy90ZWNobm9sb2d5P3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDgxMjIzJnV0bV90ZXJtPVhIQUk1STJQNkZITFZPNUhRTUhMNVFUT0hJJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX3RvcGljVwVzcGNldUIKZWr9s3JlP7PuwlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [How Fashion Schools Are Tackling AI’s Blind Spots](~/AAAHagA~/RgRnVTj9P0TuaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3RlY2hub2xvZ3kvZmFzaGlvbi1zY2hvb2xzLWFpLWJpYXMtZGl2ZXJzaXR5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA4MTIyMyZ1dG1fdGVybT1YSEFJNUkyUDZGSExWTzVIUU1ITDVRVE9ISSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM190aXRsZVcFc3BjZXVCCmVq_bNyZT-z7sJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Julian Randall ~/AAAHagA~/RgRnVTj9P0TuaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3RlY2hub2xvZ3kvZmFzaGlvbi1zY2hvb2xzLWFpLWJpYXMtZGl2ZXJzaXR5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA4MTIyMyZ1dG1fdGVybT1YSEFJNUkyUDZGSExWTzVIUU1ITDVRVE9ISSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19pbWFnZVcFc3BjZXVCCmVq_bNyZT-z7sJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [Professors at fashion schools like Parsons and Central Saint Martins are training students to mitigate generative AI’s biases and other shortcomings.](~/AAAHagA~/RgRnVTj9P0TsaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3RlY2hub2xvZ3kvZmFzaGlvbi1zY2hvb2xzLWFpLWJpYXMtZGl2ZXJzaXR5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA4MTIyMyZ1dG1fdGVybT1YSEFJNUkyUDZGSExWTzVIUU1ITDVRVE9ISSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19kZWtXBXNwY2V1Qgplav2zcmU_s-7CUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRnVTj9P0TsaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3RlY2hub2xvZ3kvZmFzaGlvbi1zY2hvb2xzLWFpLWJpYXMtZGl2ZXJzaXR5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA4MTIyMyZ1dG1fdGVybT1YSEFJNUkyUDZGSExWTzVIUU1ITDVRVE9ISSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19jdGFXBXNwY2V1Qgplav2zcmU_s-7CUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [MARKETING](~/AAAHagA~/RgRnVTj9P0TLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9tYXJrZXRpbmctcHI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wODEyMjMmdXRtX3Rlcm09UVhMRE1WRkNVNUVURE1TUVU3MlozNVVFMlkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfdG9waWNXBXNwY2V1Qgplav2zcmU_s-7CUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [The Year Ahead: Why Brand Marketing in 2024 May Reclaim Its Glory Days](~/AAAHagA~/RgRnVTj9P4QbAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9tYXJrZXRpbmctcHIvdGhlLXN0YXRlLW9mLWZhc2hpb24tMjAyNC1yZXBvcnQtYnJhbmQtbWFya2V0aW5nLXN0cmF0ZWd5LWNvbW11bml0eS1idWlsZGluZy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wODEyMjMmdXRtX3Rlcm09UVhMRE1WRkNVNUVURE1TUVU3MlozNVVFMlkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfdGl0bGVXBXNwY2V1Qgplav2zcmU_s-7CUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By BoF Team and McKinsey & Company [The State of Fashion 2024 explores the potentially elevated role that brand marketing will play as competition for consumer attention and loyalty intensifies across the fashion industry.](~/AAAHagA~/RgRnVTj9P4QZAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9tYXJrZXRpbmctcHIvdGhlLXN0YXRlLW9mLWZhc2hpb24tMjAyNC1yZXBvcnQtYnJhbmQtbWFya2V0aW5nLXN0cmF0ZWd5LWNvbW11bml0eS1idWlsZGluZy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wODEyMjMmdXRtX3Rlcm09UVhMRE1WRkNVNUVURE1TUVU3MlozNVVFMlkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfZGVrVwVzcGNldUIKZWr9s3JlP7PuwlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRnVTj9P4QZAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9tYXJrZXRpbmctcHIvdGhlLXN0YXRlLW9mLWZhc2hpb24tMjAyNC1yZXBvcnQtYnJhbmQtbWFya2V0aW5nLXN0cmF0ZWd5LWNvbW11bml0eS1idWlsZGluZy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wODEyMjMmdXRtX3Rlcm09UVhMRE1WRkNVNUVURE1TUVU3MlozNVVFMlkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfY3RhVwVzcGNldUIKZWr9s3JlP7PuwlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [BEAUTY](~/AAAHagA~/RgRnVTj9P0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9iZWF1dHk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wODEyMjMmdXRtX3Rlcm09TTJLMkdDNVpPQkZWVk0zN0dXNUVJN0RHNFEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzVfdG9waWNXBXNwY2V1Qgplav2zcmU_s-7CUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [The Fastest-Growing Beauty Influencers of 2023](~/AAAHagA~/RgRnVTj9P0T3aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS90aGUtZmFzdGVzdC1ncm93aW5nLWJlYXV0eS1pbmZsdWVuY2Vycy1vZi0yMDIzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA4MTIyMyZ1dG1fdGVybT1NMksyR0M1Wk9CRlZWTTM3R1c1RUk3REc0USZ1dG1fY29udGVudD10b3Bfc3RvcnlfNV90aXRsZVcFc3BjZXVCCmVq_bNyZT-z7sJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Liz Flora [Multiple social platforms announced their next generation of creators this week, but TikTok creates overnight beauty stars like no other.](~/AAAHagA~/RgRnVTj9P0T1aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS90aGUtZmFzdGVzdC1ncm93aW5nLWJlYXV0eS1pbmZsdWVuY2Vycy1vZi0yMDIzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA4MTIyMyZ1dG1fdGVybT1NMksyR0M1Wk9CRlZWTTM3R1c1RUk3REc0USZ1dG1fY29udGVudD10b3Bfc3RvcnlfNV9kZWtXBXNwY2V1Qgplav2zcmU_s-7CUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRnVTj9P0T1aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS90aGUtZmFzdGVzdC1ncm93aW5nLWJlYXV0eS1pbmZsdWVuY2Vycy1vZi0yMDIzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA4MTIyMyZ1dG1fdGVybT1NMksyR0M1Wk9CRlZWTTM3R1c1RUk3REc0USZ1dG1fY29udGVudD10b3Bfc3RvcnlfNV9jdGFXBXNwY2V1Qgplav2zcmU_s-7CUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRnVTj9P0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDgxMjIzJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZWr9s3JlP7PuwlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRnVTj9P0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDgxMjIzJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZWr9s3JlP7PuwlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) NEWS BRIEFS - [Temu Drawing Shoppers From US Dollar Stores](~/AAAHagA~/RgRnVTj9P0TqaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL3RlbXUtZHJhd2luZy1zaG9wcGVycy1mcm9tLXVzLWRvbGxhci1zdG9yZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDgxMjIzJnV0bV90ZXJtPVdQVUhHUlhRTkJEQVhGMlRGSDJNSzYySjNJJnV0bV9jb250ZW50PW5ld3NicmllZl8xVwVzcGNldUIKZWr9s3JlP7PuwlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - [Temu Extends Lead Over Shein in US as Shoppers Embrace a Bargain](~/AAAHagA~/RgRnVTj9P0TYaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL3RlbXUtbGVhZHMtc2hlaW4tYmFyZ2FpbnMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDgxMjIzJnV0bV90ZXJtPTQ1UVFWNFVETzVCQU5DSUZKN0lZTVZaN1dNJnV0bV9jb250ZW50PW5ld3NicmllZl8yVwVzcGNldUIKZWr9s3JlP7PuwlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - [Lululemon’s Sales Growth is Slowing Ahead of the Holidays](~/AAAHagA~/RgRnVTj9P0TgaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2x1bHVsZW1vbi1mb3VydGgtcXVhcnRlci1lYXJuaW5ncy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wODEyMjMmdXRtX3Rlcm09SEg2SzZCSzNMTkNGM0hUTFdMWDI3NlU1TUkmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzNXBXNwY2V1Qgplav2zcmU_s-7CUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) - [Levi’s CEO Chip Bergh to Retire](~/AAAHagA~/RgRnVTj9P0TdaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2xldmlzLWNlby1jaGlwLWJlcmdoLXRvLXJldGlyZS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wODEyMjMmdXRtX3Rlcm09Q0ZBSjVHM09BWkJONUlHTlpRTEtONzZBQkkmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzRXBXNwY2V1Qgplav2zcmU_s-7CUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) BoF PROFESSIONAL ~/AAAHagA~/RgRnVTj9P0TUaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvaW5kaXZpZHVhbHMvcGF5bWVudC8_cGxhbj12MV95ZWFybHkmY291cG9uPTI1b2ZmMjAyMyZ1dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA4MTIyMyZ1dG1fY29udGVudD1zcG9uc29yZWRfaW1hZ2VXBXNwY2V1Qgplav2zcmU_s-7CUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ Enhance Your Competitive Advantage for 2024 with BoF Professional Membership Ensure you are well informed as we look to the year ahead with agenda-setting news, analysis and advice on the fashion, luxury and beauty industries. BoF Professional members receive: - Daily analysis and advice across Retail, Luxury, Technology, Sustainability, Marketing, Beauty, DTC, Global Markets, Fashion Week and Workplace & Talent - Essential email briefings from our expert columnists and correspondents - Fashion week coverage with an expert eye, led by editor-at-large Tim Blanks - In-depth case studies on key business opportunities - Live and on-demand masterclasses to drive continuous learning and development - Global digital events including BoF Professional Summits, The Business of Beauty Global Forum and BoF VOICES, our annual gathering for big thinkers If you are not already a BoF Professional member, join before December 19 to [save 25% on the cost of annual membership](~/AAAHagA~/RgRnVTj9P0TKaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvaW5kaXZpZHVhbHMvcGF5bWVudC8_cGxhbj12MV95ZWFybHkmY291cG9uPTI1b2ZmMjAyMyZ1dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA4MTIyMyZ1dG1fY29udGVudD1wcm9tb1cFc3BjZXVCCmVq_bNyZT-z7sJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) – including full access to The State of Fashion 2024 Masterclass. 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