How Regional Brands Go Global

Bain Sees Modest Growth for Luxury; Karlie Kloss Buys i-D Magazine ~/AAAHagA~/RgRnNupPP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE1MTEyMyZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmVTT2VUZbNBZzFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRnNupPP0ScaHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vYm9mLXZvaWNlcy0yMDIzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE1MTEyMyZ1dG1fY29udGVudD1hZF9zbG90VwVzcGNldUIKZVNPZVRls0FnMVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, NOVEMBER 15, 2023 - Brands built outside of major fashion hubs are[leveraging their niche local identities](~/AAAHagA~/RgRnNupPP0S2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9ob3ctcmVnaW9uYWwtYnJhbmRzLWdvLWdsb2JhbC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNTExMjMmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgplU09lVGWzQWcxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~)to gain international followings. - Global luxury brands are [tapping Thai celebrities with a regional fanbase](~/AAAHagA~/RgRnNupPP0TUaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2dsb2JhbC1tYXJrZXRzL3doeS10aGFpLWNlbGVicml0aWVzLWFyZS1mYXNoaW9ucy1uZXctcG93ZXItcGxheWVycy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNTExMjMmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgplU09lVGWzQWcxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) as ambassadors and campaign models. - The [luxury market slowed to 4 percent growth this year](~/AAAHagA~/RgRnNupPP0TCaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS9sdXh1cnktbWFya2V0LXRvLWdyb3ctNC1wZXJjZW50LXRoaXMteWVhci8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNTExMjMmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgplU09lVGWzQWcxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~), with a smaller percentage of companies benefitting according to Bain. - Fashion recycling platform [SuperCircle raised $7 million](~/AAAHagA~/RgRnNupPP0TUaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3Mvc3VzdGFpbmFiaWxpdHkvZmFzaGlvbi1yZWN5Y2xpbmctcGxhdGZvcm0tc3VwZXJjaXJjbGUtcmFpc2VzLTctbWlsbGlvbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNTExMjMmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgplU09lVGWzQWcxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) amid emerging interest in circular logistics. - [Karlie Kloss has acquired i-D Magazine](~/AAAHagA~/RgRnNupPP0S6aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbWVkaWEva2FybGllLWtsb3NzLWlzLWFjcXVpcmluZy1pLWQtbWFnYXppbmUvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTUxMTIzJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZVNPZVRls0FnMVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) from Vice Media Group. - Plus, leaders from Chanel, Burberry, Jimmy Choo and more joined BoF Insights to explore the findings from [The BoF Brand Magic Index](~/AAAHagA~/RgRnNupPP0T6aHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vYXJ0aWNsZXMvdGVjaG5vbG9neS9ib2YtaW5zaWdodHMtZ2F0aGVycy1mYXNoaW9ucy1zZW5pb3ItbGVhZGVycy1mb3ItYW4taW50aW1hdGUtZGVlcC1kaXZlLWludG8tdGhlLWJyYW5kLW1hZ2ljLWluZGV4Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE1MTEyMyZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmVTT2VUZbNBZzFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~). TOP STORIES [RETAIL](~/AAAHagA~/RgRnNupPP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9yZXRhaWw_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNTExMjMmdXRtX3Rlcm09NFVGUkFPWVNFWkJETEk0TFM3R0paTk5FNlEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdG9waWNXBXNwY2V1QgplU09lVGWzQWcxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [How Regional Brands Go Global](~/AAAHagA~/RgRnNupPP0TmaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9ob3ctcmVnaW9uYWwtYnJhbmRzLWdvLWdsb2JhbC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNTExMjMmdXRtX3Rlcm09NFVGUkFPWVNFWkJETEk0TFM3R0paTk5FNlEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdGl0bGVXBXNwY2V1QgplU09lVGWzQWcxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Daniel-Yaw Miller ~/AAAHagA~/RgRnNupPP0TmaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9ob3ctcmVnaW9uYWwtYnJhbmRzLWdvLWdsb2JhbC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNTExMjMmdXRtX3Rlcm09NFVGUkFPWVNFWkJETEk0TFM3R0paTk5FNlEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfaW1hZ2VXBXNwY2V1QgplU09lVGWzQWcxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [Labels that get their start outside of major fashion hubs are leveraging their local identities and a strategic approach to wholesale to gain international followings.](~/AAAHagA~/RgRnNupPP0TkaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9ob3ctcmVnaW9uYWwtYnJhbmRzLWdvLWdsb2JhbC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNTExMjMmdXRtX3Rlcm09NFVGUkFPWVNFWkJETEk0TFM3R0paTk5FNlEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfZGVrVwVzcGNldUIKZVNPZVRls0FnMVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRnNupPP0TkaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9ob3ctcmVnaW9uYWwtYnJhbmRzLWdvLWdsb2JhbC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNTExMjMmdXRtX3Rlcm09NFVGUkFPWVNFWkJETEk0TFM3R0paTk5FNlEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfY3RhVwVzcGNldUIKZVNPZVRls0FnMVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) ~/AAAHagA~/RgRnNupPP0TkaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9ob3ctcmVnaW9uYWwtYnJhbmRzLWdvLWdsb2JhbC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNTExMjMmdXRtX3Rlcm09NFVGUkFPWVNFWkJETEk0TFM3R0paTk5FNlEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfY3RhVwVzcGNldUIKZVNPZVRls0FnMVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [GLOBAL MARKETS](~/AAAHagA~/RgRnNupPP0TNaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9nbG9iYWwtbWFya2V0cz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE1MTEyMyZ1dG1fdGVybT1HUFlDRjZJN0ZWR0VSSDNNVEFYTlg1MjdTUSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl90b3BpY1cFc3BjZXVCCmVTT2VUZbNBZzFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [Why Thai Celebrities Are Fashion’s New Power Players](~/AAAHagA~/RgRnNupPP4QEAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9nbG9iYWwtbWFya2V0cy93aHktdGhhaS1jZWxlYnJpdGllcy1hcmUtZmFzaGlvbnMtbmV3LXBvd2VyLXBsYXllcnMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTUxMTIzJnV0bV90ZXJtPUdQWUNGNkk3RlZHRVJIM01UQVhOWDUyN1NRJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX3RpdGxlVwVzcGNldUIKZVNPZVRls0FnMVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Tiffany Ap ~/AAAHagA~/RgRnNupPP4QEAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9nbG9iYWwtbWFya2V0cy93aHktdGhhaS1jZWxlYnJpdGllcy1hcmUtZmFzaGlvbnMtbmV3LXBvd2VyLXBsYXllcnMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTUxMTIzJnV0bV90ZXJtPUdQWUNGNkk3RlZHRVJIM01UQVhOWDUyN1NRJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2ltYWdlVwVzcGNldUIKZVNPZVRls0FnMVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [Global luxury brands are signing celebrity ambassadors from Thailand to tap into rising local demand and leverage the stars’ growing appeal across the wider Asia region.](~/AAAHagA~/RgRnNupPP4QCAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9nbG9iYWwtbWFya2V0cy93aHktdGhhaS1jZWxlYnJpdGllcy1hcmUtZmFzaGlvbnMtbmV3LXBvd2VyLXBsYXllcnMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTUxMTIzJnV0bV90ZXJtPUdQWUNGNkk3RlZHRVJIM01UQVhOWDUyN1NRJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2Rla1cFc3BjZXVCCmVTT2VUZbNBZzFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRnNupPP4QCAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9nbG9iYWwtbWFya2V0cy93aHktdGhhaS1jZWxlYnJpdGllcy1hcmUtZmFzaGlvbnMtbmV3LXBvd2VyLXBsYXllcnMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTUxMTIzJnV0bV90ZXJtPUdQWUNGNkk3RlZHRVJIM01UQVhOWDUyN1NRJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2N0YVcFc3BjZXVCCmVTT2VUZbNBZzFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [LUXURY](~/AAAHagA~/RgRnNupPP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9sdXh1cnk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNTExMjMmdXRtX3Rlcm09R0lJNEJFUEVUSkNaN09ITUtHSTJaSDVIREEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfdG9waWNXBXNwY2V1QgplU09lVGWzQWcxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Luxury Market to Grow 4 Percent This Year](~/AAAHagA~/RgRnNupPP0TyaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS9sdXh1cnktbWFya2V0LXRvLWdyb3ctNC1wZXJjZW50LXRoaXMteWVhci8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNTExMjMmdXRtX3Rlcm09R0lJNEJFUEVUSkNaN09ITUtHSTJaSDVIREEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfdGl0bGVXBXNwY2V1QgplU09lVGWzQWcxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Joan Kennedy ~/AAAHagA~/RgRnNupPP0TyaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS9sdXh1cnktbWFya2V0LXRvLWdyb3ctNC1wZXJjZW50LXRoaXMteWVhci8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNTExMjMmdXRtX3Rlcm09R0lJNEJFUEVUSkNaN09ITUtHSTJaSDVIREEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfaW1hZ2VXBXNwY2V1QgplU09lVGWzQWcxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [As consumer confidence waivers and economic and geopolitical tensions persist, luxury brands are reporting polarised performance, consultancy Bain said.](~/AAAHagA~/RgRnNupPP0TwaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS9sdXh1cnktbWFya2V0LXRvLWdyb3ctNC1wZXJjZW50LXRoaXMteWVhci8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNTExMjMmdXRtX3Rlcm09R0lJNEJFUEVUSkNaN09ITUtHSTJaSDVIREEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfZGVrVwVzcGNldUIKZVNPZVRls0FnMVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ 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