Case Study: Fashion’s Sports Marketing Playbook

The Secrets Behind Toteme’s Success; Fashionphile Enters Secondhand Wholesale ~/AAAHagA~/RgRnNEIVP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMTEyMyZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmVBFb1RZcQRdJNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRnNEIVP0ScaHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vYm9mLXZvaWNlcy0yMDIzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMTEyMyZ1dG1fY29udGVudD1hZF9zbG90VwVzcGNldUIKZUEVvVFlxBF0k1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk WHAT YOU NEED TO KNOW TODAY: MONDAY, NOVEMBER 13, 2023 Dear BoF Community, Many fashion brands today are looking at the sports industry through a new lens. From the NBA to Formula 1 to the 2024 Summer Olympics in Paris, big sporting events are attracting record numbers of fans, and creating new opportunities for fashion companies to collaborate with athletes and sports organisations, both on and off the playing field. For our latest BoF Professional case study, “Fashion’s New Rules For Sports Marketing,” senior editorial associate Daniel-Yaw Miller unpacks how fashion companies can leverage sports marketing to refresh brands and attract new customers while capitalising on sport’s soaring commercial and cultural relevance. Download the case study now. Imran Amed, Founder and CEO Plus, also in today’s BoF Daily Digest newsletter: - Swedish label Toteme’s commitment to minimalist luxury has transformed the brand into a [business with $100 million plus in sales](~/AAAHagA~/RgRnNEIVP0S7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS90aGUtc2VjcmV0cy1iZWhpbmQtdG90ZW1lcy1zdWNjZXNzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMTEyMyZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmVBFb1RZcQRdJNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~). - Diwali is fast becoming [a major driver of sales](~/AAAHagA~/RgRnNEIVP0TZaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9nbG9iYWwtbWFya2V0cy9kaXdhbGktdGFrZXMtaXRzLXBsYWNlLWFzLXRoZS1uZXh0LWJpZy1zaG9wcGluZy1ob2xpZGF5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMTEyMyZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmVBFb1RZcQRdJNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) for fashion and beauty brands. - The resale platform [Fashionphile is getting into wholesale](~/AAAHagA~/RgRnNEIVP0S9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2Zhc2hpb25waGlsZS1lbnRlcnMtc2Vjb25kaGFuZC13aG9sZXNhbGUvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTMxMTIzJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZUEVvVFlxBF0k1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) after buying a firm that sells pre-owned handbags to retailers. - Pleasing, the beauty and apparel line founded by [Harry Styles, is launching a collection of three fragrances](~/AAAHagA~/RgRnNEIVP0S7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvYmVhdXR5L2hhcnJ5LXN0eWxlcy1wbGVhc2luZy1mcmFncmFuY2UtbGF1bmNoLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMTEyMyZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmVBFb1RZcQRdJNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) with Selfridges. TOP STORIES [MARKETING](~/AAAHagA~/RgRnNEIVP0TLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9tYXJrZXRpbmctcHI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMzExMjMmdXRtX3Rlcm09TEY0REpWNDZJQkZNTEEyM0dQNTNZVlVQNlUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdG9waWNXBXNwY2V1QgplQRW9UWXEEXSTUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Case Study | Fashion’s New Rules For Sports Marketing](~/AAAHagA~/RgRnNEIVP4QVAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbWFya2V0aW5nLXByL3Nwb3J0cy1tYXJrZXRpbmctdGFnLWhldWVyLWh1Z28tYm9zcy1lZGl0LWxkbi1hdGhsZXRlcy1zcG9uc29yc2hpcC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMzExMjMmdXRtX3Rlcm09TEY0REpWNDZJQkZNTEEyM0dQNTNZVlVQNlUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdGl0bGVXBXNwY2V1QgplQRW9UWXEEXSTUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Daniel-Yaw Miller ~/AAAHagA~/RgRnNEIVP4QVAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbWFya2V0aW5nLXByL3Nwb3J0cy1tYXJrZXRpbmctdGFnLWhldWVyLWh1Z28tYm9zcy1lZGl0LWxkbi1hdGhsZXRlcy1zcG9uc29yc2hpcC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMzExMjMmdXRtX3Rlcm09TEY0REpWNDZJQkZNTEEyM0dQNTNZVlVQNlUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfaW1hZ2VXBXNwY2V1QgplQRW9UWXEEXSTUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.](~/AAAHagA~/RgRnNEIVP4QTAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbWFya2V0aW5nLXByL3Nwb3J0cy1tYXJrZXRpbmctdGFnLWhldWVyLWh1Z28tYm9zcy1lZGl0LWxkbi1hdGhsZXRlcy1zcG9uc29yc2hpcC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMzExMjMmdXRtX3Rlcm09TEY0REpWNDZJQkZNTEEyM0dQNTNZVlVQNlUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfZGVrVwVzcGNldUIKZUEVvVFlxBF0k1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRnNEIVP4QTAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbWFya2V0aW5nLXByL3Nwb3J0cy1tYXJrZXRpbmctdGFnLWhldWVyLWh1Z28tYm9zcy1lZGl0LWxkbi1hdGhsZXRlcy1zcG9uc29yc2hpcC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMzExMjMmdXRtX3Rlcm09TEY0REpWNDZJQkZNTEEyM0dQNTNZVlVQNlUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfY3RhVwVzcGNldUIKZUEVvVFlxBF0k1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) ~/AAAHagA~/RgRnNEIVP4QTAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbWFya2V0aW5nLXByL3Nwb3J0cy1tYXJrZXRpbmctdGFnLWhldWVyLWh1Z28tYm9zcy1lZGl0LWxkbi1hdGhsZXRlcy1zcG9uc29yc2hpcC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMzExMjMmdXRtX3Rlcm09TEY0REpWNDZJQkZNTEEyM0dQNTNZVlVQNlUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfY3RhVwVzcGNldUIKZUEVvVFlxBF0k1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [LUXURY](~/AAAHagA~/RgRnNEIVP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9sdXh1cnk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMzExMjMmdXRtX3Rlcm09T0dIS0lSVEtNRkJZUlBGTUZBSlhSNEtDT1EmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1QgplQRW9UWXEEXSTUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [The Secrets Behind Toteme’s Success](~/AAAHagA~/RgRnNEIVP0TraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS90aGUtc2VjcmV0cy1iZWhpbmQtdG90ZW1lcy1zdWNjZXNzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMTEyMyZ1dG1fdGVybT1PR0hLSVJUS01GQllSUEZNRkFKWFI0S0NPUSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl90aXRsZVcFc3BjZXVCCmVBFb1RZcQRdJNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Tamison O'Connor ~/AAAHagA~/RgRnNEIVP0TraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS90aGUtc2VjcmV0cy1iZWhpbmQtdG90ZW1lcy1zdWNjZXNzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMTEyMyZ1dG1fdGVybT1PR0hLSVJUS01GQllSUEZNRkFKWFI0S0NPUSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9pbWFnZVcFc3BjZXVCCmVBFb1RZcQRdJNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [Founders Elin Kling and Karl Lindman built a €100 million global business selling luxe staples like cashmere coats and striped turtleneck sweaters. Now, their label is embarking on its next chapter, opening a string of new stores and launching a jewellery line.](~/AAAHagA~/RgRnNEIVP0TpaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS90aGUtc2VjcmV0cy1iZWhpbmQtdG90ZW1lcy1zdWNjZXNzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMTEyMyZ1dG1fdGVybT1PR0hLSVJUS01GQllSUEZNRkFKWFI0S0NPUSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9kZWtXBXNwY2V1QgplQRW9UWXEEXSTUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRnNEIVP0TpaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS90aGUtc2VjcmV0cy1iZWhpbmQtdG90ZW1lcy1zdWNjZXNzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMTEyMyZ1dG1fdGVybT1PR0hLSVJUS01GQllSUEZNRkFKWFI0S0NPUSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9jdGFXBXNwY2V1QgplQRW9UWXEEXSTUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) ~/AAAHagA~/RgRnNEIVP0TpaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS90aGUtc2VjcmV0cy1iZWhpbmQtdG90ZW1lcy1zdWNjZXNzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMTEyMyZ1dG1fdGVybT1PR0hLSVJUS01GQllSUEZNRkFKWFI0S0NPUSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9jdGFXBXNwY2V1QgplQRW9UWXEEXSTUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [GLOBAL MARKETS](~/AAAHagA~/RgRnNEIVP0TNaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9nbG9iYWwtbWFya2V0cz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMTEyMyZ1dG1fdGVybT1NUllVRkZBTFJCRlFETzZYTlBKWU9VMlFDQSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM190b3BpY1cFc3BjZXVCCmVBFb1RZcQRdJNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [Diwali Takes Its Place as the Next Big Shopping Holiday](~/AAAHagA~/RgRnNEIVP4QJAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9icmllZmluZ3MvZ2xvYmFsLW1hcmtldHMvZGl3YWxpLXRha2VzLWl0cy1wbGFjZS1hcy10aGUtbmV4dC1iaWctc2hvcHBpbmctaG9saWRheS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMzExMjMmdXRtX3Rlcm09TVJZVUZGQUxSQkZRRE82WE5QSllPVTJRQ0EmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfdGl0bGVXBXNwY2V1QgplQRW9UWXEEXSTUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Brian Baskin ~/AAAHagA~/RgRnNEIVP4QJAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9icmllZmluZ3MvZ2xvYmFsLW1hcmtldHMvZGl3YWxpLXRha2VzLWl0cy1wbGFjZS1hcy10aGUtbmV4dC1iaWctc2hvcHBpbmctaG9saWRheS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMzExMjMmdXRtX3Rlcm09TVJZVUZGQUxSQkZRRE82WE5QSllPVTJRQ0EmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfaW1hZ2VXBXNwY2V1QgplQRW9UWXEEXSTUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [India’s five-day festival of lights doesn’t come close to Black Friday or Singles Day in terms of overall sales, but brands see plenty of room to grow. That, plus what else to watch for in the coming week.](~/AAAHagA~/RgRnNEIVP4QHAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9icmllZmluZ3MvZ2xvYmFsLW1hcmtldHMvZGl3YWxpLXRha2VzLWl0cy1wbGFjZS1hcy10aGUtbmV4dC1iaWctc2hvcHBpbmctaG9saWRheS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMzExMjMmdXRtX3Rlcm09TVJZVUZGQUxSQkZRRE82WE5QSllPVTJRQ0EmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfZGVrVwVzcGNldUIKZUEVvVFlxBF0k1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRnNEIVP4QHAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9icmllZmluZ3MvZ2xvYmFsLW1hcmtldHMvZGl3YWxpLXRha2VzLWl0cy1wbGFjZS1hcy10aGUtbmV4dC1iaWctc2hvcHBpbmctaG9saWRheS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMzExMjMmdXRtX3Rlcm09TVJZVUZGQUxSQkZRRE82WE5QSllPVTJRQ0EmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfY3RhVwVzcGNldUIKZUEVvVFlxBF0k1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [RETAIL](~/AAAHagA~/RgRnNEIVP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9yZXRhaWw_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMzExMjMmdXRtX3Rlcm09QTdFMjNGSUtEWkNFVEo0VklXV09MSklHT0EmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfdG9waWNXBXNwY2V1QgplQRW9UWXEEXSTUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Fashionphile Enters Secondhand Wholesale](~/AAAHagA~/RgRnNEIVP0TtaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2Zhc2hpb25waGlsZS1lbnRlcnMtc2Vjb25kaGFuZC13aG9sZXNhbGUvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTMxMTIzJnV0bV90ZXJtPUE3RTIzRklLRFpDRVRKNFZJV1dPTEpJR09BJnV0bV9jb250ZW50PXRvcF9zdG9yeV80X3RpdGxlVwVzcGNldUIKZUEVvVFlxBF0k1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Cathaleen Chen [With the acquisition of LXRandCo., a Canadian provider of pre-owned luxury handbags, Fashionphile is eyeing its next stage of growth as a B2B resale distributor.](~/AAAHagA~/RgRnNEIVP0TraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2Zhc2hpb25waGlsZS1lbnRlcnMtc2Vjb25kaGFuZC13aG9sZXNhbGUvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTMxMTIzJnV0bV90ZXJtPUE3RTIzRklLRFpDRVRKNFZJV1dPTEpJR09BJnV0bV9jb250ZW50PXRvcF9zdG9yeV80X2Rla1cFc3BjZXVCCmVBFb1RZcQRdJNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRnNEIVP0TraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2Zhc2hpb25waGlsZS1lbnRlcnMtc2Vjb25kaGFuZC13aG9sZXNhbGUvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTMxMTIzJnV0bV90ZXJtPUE3RTIzRklLRFpDRVRKNFZJV1dPTEpJR09BJnV0bV9jb250ZW50PXRvcF9zdG9yeV80X2N0YVcFc3BjZXVCCmVBFb1RZcQRdJNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [Harry Styles’ Pleasing Debuts Fragrances with Selfridges](~/AAAHagA~/RgRnNEIVP0TraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvYmVhdXR5L2hhcnJ5LXN0eWxlcy1wbGVhc2luZy1mcmFncmFuY2UtbGF1bmNoLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMTEyMyZ1dG1fdGVybT1ORko3TDZJSFNCRzM1RU1BTVQzNExIRk1JWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNV90aXRsZVcFc3BjZXVCCmVBFb1RZcQRdJNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRnNEIVP0TpaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvYmVhdXR5L2hhcnJ5LXN0eWxlcy1wbGVhc2luZy1mcmFncmFuY2UtbGF1bmNoLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMTEyMyZ1dG1fdGVybT1ORko3TDZJSFNCRzM1RU1BTVQzNExIRk1JWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNV9jdGFXBXNwY2V1QgplQRW9UWXEEXSTUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRnNEIVP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTMxMTIzJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZUEVvVFlxBF0k1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRnNEIVP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTMxMTIzJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZUEVvVFlxBF0k1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) NEWS BRIEFS - [Klarna Brings Its Creator Shops Platform to the US](~/AAAHagA~/RgRnNEIVP0T3aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbWFya2V0aW5nLXByL2tsYXJuYS1icmluZ3MtaXRzLWNyZWF0b3Itc2hvcHMtcGxhdGZvcm0tdG8tdGhlLXVzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMTEyMyZ1dG1fdGVybT1URE5PQUFLT1ZSQUNYTElFMzJaQ1FRNklPWSZ1dG1fY29udGVudD1uZXdzYnJpZWZfMVcFc3BjZXVCCmVBFb1RZcQRdJNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - [Nike Hires Amazon Fashion Executive as New Tech Chief](~/AAAHagA~/RgRnNEIVP0TWaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL25pa2UtbmV3LXRlY2gtY2hpZWYtY3RvLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMTEyMyZ1dG1fdGVybT1LQ0tVSk0zNVdCQUtQS0dIVVZXTUdYQ0NKVSZ1dG1fY29udGVudD1uZXdzYnJpZWZfMlcFc3BjZXVCCmVBFb1RZcQRdJNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - [Canadian Fashion Mogul Peter Nygard Guilty of Four Counts of Sexual Assault](~/AAAHagA~/RgRnNEIVP4QAAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9uZXdzL25ld3MtYW5hbHlzaXMvcGV0ZXItbnlnYXJkLWZvdW5kLWd1aWx0eS1vZi1mb3VyLWNvdW50cy1vZi1zZXh1YWwtYXNzYXVsdC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMzExMjMmdXRtX3Rlcm09UVFEQk5TRlJBNUJJUkxZNUdVREROUVBCTkUmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzNXBXNwY2V1QgplQRW9UWXEEXSTUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) BoF PROFESSIONAL ~/AAAHagA~/RgRnNEIVP0SkaHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vYm9mLXZvaWNlcy0yMDIzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMTEyMyZ1dG1fY29udGVudD1zcG9uc29yZWRfaW1hZ2VXBXNwY2V1QgplQRW9UWXEEXSTUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ Register for the BoF VOICES 2023 Livestream BoF’s annual gathering for big thinkers returns from November 28 to November 30, to unite the movers, shakers and trailblazers of the global fashion, luxury and beauty industries with the thought leaders, entrepreneurs and inspiring people who are shaping the wider world. Across five livestream sessions, over three days, we’ll convene more than 40 expert speakers including Diane Von Furstenberg, creator of the iconic wrap dress, Jonathan Anderson, creative director of Loewe and JW Anderson, star interior designer Kelly Wearstler, Emmy Award winning creator Dan Levy, Gap Inc. CEO Richard Dickson, Chanel’s Global CEO Leena Nair, Bottega Veneta creative director Matthieu Blazy, and Fast Retailing’s John C. Jay. Register below to join us for the whole event or attend the sessions of your choice. [REGISTER NOW](~/AAAHagA~/RgRnNEIVP0SiaHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vYm9mLXZvaWNlcy0yMDIzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMTEyMyZ1dG1fY29udGVudD1zcG9uc29yZWRfY3RhVwVzcGNldUIKZUEVvVFlxBF0k1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON ~/AAAHagA~/RgRnNEIVP0QeaHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9ib2YvVwVzcGNldUIKZUEVvVFlxBF0k1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk ~/AAAHagA~/RgRnNEIVP0QqaHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL2J1c2luZXNzb2ZmYXNoaW9uVwVzcGNldUIKZUEVvVFlxBF0k1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk ~/AAAHagA~/RgRnNEIVP0QXaHR0cHM6Ly90d2l0dGVyLmNvbS9Cb0ZXBXNwY2V1QgplQRW9UWXEEXSTUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ ~/AAAHagA~/RgRnNEIVP0QuaHR0cHM6Ly93d3cueW91dHViZS5jb20vdXNlci9CdXNpbmVzc29mRmFzaGlvblcFc3BjZXVCCmVBFb1RZcQRdJNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ~/AAAHagA~/RgRnNEIVP0Q0aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNlkxU1R0NlNHRG5QYzhBZER6R016blcFc3BjZXVCCmVBFb1RZcQRdJNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ~/AAAHagA~/RgRnNEIVP0RSaHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vZ2IvcG9kY2FzdC90aGUtYnVzaW5lc3Mtb2YtZmFzaGlvbi1wb2RjYXN0L2lkMTIyNTIwNDU4OFcFc3BjZXVCCmVBFb1RZcQRdJNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [CONTACT US](mailto:support@businessoffashion.com) [ETHICS POLICY](~/AAAHagA~/RgRnNEIVP0ScaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Fib3V0P3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTMxMTIzJnV0bV9jb250ZW50PWZvb3Rlcl9ldGhpY3MjZXRoaWNzVwVzcGNldUIKZUEVvVFlxBF0k1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [SPONSORSHIP & ADVERTISING](~/AAAHagA~/RgRnNEIVP0SWaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lZGlhP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTMxMTIzJnV0bV9jb250ZW50PWZvb3Rlcl9zcG9uc29yVwVzcGNldUIKZUEVvVFlxBF0k1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [JOB OPPORTUNITIES](~/AAAHagA~/RgRnNEIVP0SiaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NvbnRhY3Q_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMzExMjMmdXRtX2NvbnRlbnQ9Zm9vdGVyX2pvYnMjd29yay13aXRoLXVzVwVzcGNldUIKZUEVvVFlxBF0k1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) This email was sent to {EMAIL} Update your [preferences](~/AAAHagA~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~~) or [unsubscribe](~/AAAHagA~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~~) from this list. All services provided are subject to our [Privacy Policy](~/AAAHagA~/RgRnNEIVP0SlaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2xlZ2FsP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTMxMTIzJnV0bV9jb250ZW50PWZvb3Rlcl9wcml2YWN5I3ByaXZhY3ktcG9saWN5VwVzcGNldUIKZUEVvVFlxBF0k1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk). The Business of Fashion Ltd The Business of Fashion, Surrey Building, 1 Surrey St, Temple, London, WC2R 2ND, United Kingdom [businessoffashion.com](~/AAAHagA~/RgRnNEIVP0SOaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMTEyMyZ1dG1fY29udGVudD1mb290ZXJfaG9tZVcFc3BjZXVCCmVBFb1RZcQRdJNSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~)