NewJeans: Fashion’s Next Big K-Pop Opportunity

The Fine Jewellery Boom Continues, Nike Virtual Studio’s New Sneaker ~/AAAHagA~/RgRnAkXUP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA2MTAyMyZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmUd1MAfZbncN1BSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRnAkXUP0QWaHR0cHM6Ly9iaXQubHkvNDZrYUFZaVcFc3BjZXVCCmUd1MAfZbncN1BSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ WHAT YOU NEED TO KNOW TODAY: FRIDAY, OCTOBER 6, 2023 - BoF is pleased to reveal a surprise BoF 500 cover story on the explosive girl group NewJeans which has [high potential for brands aiming to leverage K-pop fandoms](~/AAAHagA~/RgRnAkXUP0T2aHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vYXJ0aWNsZXMvZ2xvYmFsLW1hcmtldHMvbmV3c2plYW5zLWtwb3AtbGF1bmNoLWJvZi01MDAtY2xhc3Mtb2YtMjAyMy1jb3Zlci1zdGFycy1mYXNoaW9uLWluZHVzdHJ5LW1vZGVscy1hbmQtbXVzZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDYxMDIzJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZR3UwB9ludw3UFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk). - Small fine jewellery brands are [selling more expensive pieces and bespoke services](~/AAAHagA~/RgRnAkXUP0TNaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vYXJ0aWNsZXMvbHV4dXJ5L2hvdy1icmFuZHMtYXJlLWtlZXBpbmctdGhlLXBhbmRlbWljLWpld2VsbGVyeS1ib29tLWdvaW5nLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA2MTAyMyZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmUd1MAfZbncN1BSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) to cater to growing demand from the wealthy. - [Levi’s has cut its annual forecasts](~/AAAHagA~/RgRnAkXUP0TeaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2xldmktc3RyYXVzcy1jdXRzLWFubnVhbC1mb3JlY2FzdHMtYXMtcHJvbW90aW9ucy13aG9sZXNhbGUtd2Vha25lc3Mtd2VpZ2gvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDYxMDIzJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZR3UwB9ludw3UFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk), citing heavy discounts and poor wholesale performance. - .Swoosh, Nike’s digital goods platform, is [releasing its first physical sneaker](~/AAAHagA~/RgRnAkXUP0TUaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vYXJ0aWNsZXMvdGVjaG5vbG9neS9uaWtlcy12aXJ0dWFsLXN0dWRpby1pcy1kcm9wcGluZy1pdHMtZmlyc3QtcGh5c2ljYWwtc25lYWtlci8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNjEwMjMmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgplHdTAH2W53DdQUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~). - Rochelle Pinto has been appointed [Vogue India’s new head of editorial content](~/AAAHagA~/RgRnAkXUP0S2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbWVkaWEvcm9jaGVsbGUtcGludG8tdG8tbGVhZC12b2d1ZS1pbmRpYS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNjEwMjMmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgplHdTAH2W53DdQUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~). TOP STORIES [GLOBAL MARKETS](~/AAAHagA~/RgRnAkXUP0TNaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9nbG9iYWwtbWFya2V0cz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA2MTAyMyZ1dG1fdGVybT1DRFNNM1lJM1VSQkFWTlBLNjJOM1hJN1pDWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV90b3BpY1cFc3BjZXVCCmUd1MAfZbncN1BSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [NewJeans: Fashion’s Next Big K-Pop Opportunity](~/AAAHagA~/RgRnAkXUP4QqAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9nbG9iYWwtbWFya2V0cy9uZXdzamVhbnMta3BvcC1sYXVuY2gtYm9mLTUwMC1jbGFzcy1vZi0yMDIzLWNvdmVyLXN0YXJzLWZhc2hpb24taW5kdXN0cnktbW9kZWxzLWFuZC1tdXNlcy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNjEwMjMmdXRtX3Rlcm09Q0RTTTNZSTNVUkJBVk5QSzYyTjNYSTdaQ1kmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdGl0bGVXBXNwY2V1QgplHdTAH2W53DdQUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Tiffany Ap ~/AAAHagA~/RgRnAkXUP4QqAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9nbG9iYWwtbWFya2V0cy9uZXdzamVhbnMta3BvcC1sYXVuY2gtYm9mLTUwMC1jbGFzcy1vZi0yMDIzLWNvdmVyLXN0YXJzLWZhc2hpb24taW5kdXN0cnktbW9kZWxzLWFuZC1tdXNlcy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNjEwMjMmdXRtX3Rlcm09Q0RTTTNZSTNVUkJBVk5QSzYyTjNYSTdaQ1kmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfaW1hZ2VXBXNwY2V1QgplHdTAH2W53DdQUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [The breakout girl group — made up of surprise BoF 500 cover stars Minji, Hanni, Danielle, Haerin and Hyein — has high potential for fashion brands looking to leverage the powerful fandoms that follow South Korea’s pop stars. Chanel, Gucci, Burberry, Dior and Louis Vuitton have already bought in.](~/AAAHagA~/RgRnAkXUP4QoAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9nbG9iYWwtbWFya2V0cy9uZXdzamVhbnMta3BvcC1sYXVuY2gtYm9mLTUwMC1jbGFzcy1vZi0yMDIzLWNvdmVyLXN0YXJzLWZhc2hpb24taW5kdXN0cnktbW9kZWxzLWFuZC1tdXNlcy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNjEwMjMmdXRtX3Rlcm09Q0RTTTNZSTNVUkJBVk5QSzYyTjNYSTdaQ1kmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfZGVrVwVzcGNldUIKZR3UwB9ludw3UFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRnAkXUP4QoAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9nbG9iYWwtbWFya2V0cy9uZXdzamVhbnMta3BvcC1sYXVuY2gtYm9mLTUwMC1jbGFzcy1vZi0yMDIzLWNvdmVyLXN0YXJzLWZhc2hpb24taW5kdXN0cnktbW9kZWxzLWFuZC1tdXNlcy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNjEwMjMmdXRtX3Rlcm09Q0RTTTNZSTNVUkJBVk5QSzYyTjNYSTdaQ1kmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfY3RhVwVzcGNldUIKZR3UwB9ludw3UFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) ~/AAAHagA~/RgRnAkXUP4QoAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9nbG9iYWwtbWFya2V0cy9uZXdzamVhbnMta3BvcC1sYXVuY2gtYm9mLTUwMC1jbGFzcy1vZi0yMDIzLWNvdmVyLXN0YXJzLWZhc2hpb24taW5kdXN0cnktbW9kZWxzLWFuZC1tdXNlcy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNjEwMjMmdXRtX3Rlcm09Q0RTTTNZSTNVUkJBVk5QSzYyTjNYSTdaQ1kmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfY3RhVwVzcGNldUIKZR3UwB9ludw3UFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [LUXURY](~/AAAHagA~/RgRnAkXUP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9sdXh1cnk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNjEwMjMmdXRtX3Rlcm09TVlVV1ZJVFRUTkZUVlA2V09aUk9PVlkzUEUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1QgplHdTAH2W53DdQUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [How Brands Are Keeping the Pandemic Jewellery Boom Going](~/AAAHagA~/RgRnAkXUP4QBAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9sdXh1cnkvaG93LWJyYW5kcy1hcmUta2VlcGluZy10aGUtcGFuZGVtaWMtamV3ZWxsZXJ5LWJvb20tZ29pbmcvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDYxMDIzJnV0bV90ZXJtPU1ZVVdWSVRUVE5GVFZQNldPWlJPT1ZZM1BFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX3RpdGxlVwVzcGNldUIKZR3UwB9ludw3UFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Tamison O'Connor ~/AAAHagA~/RgRnAkXUP4QBAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9sdXh1cnkvaG93LWJyYW5kcy1hcmUta2VlcGluZy10aGUtcGFuZGVtaWMtamV3ZWxsZXJ5LWJvb20tZ29pbmcvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDYxMDIzJnV0bV90ZXJtPU1ZVVdWSVRUVE5GVFZQNldPWlJPT1ZZM1BFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2ltYWdlVwVzcGNldUIKZR3UwB9ludw3UFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [In response to heightened consumer desire for jewels that sparkle, small fine jewellery brands are finding success leaning into higher price points and more bespoke services catering to high-spending clientele.](~/AAAHagA~/RgRnAkXUP0T_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS9ob3ctYnJhbmRzLWFyZS1rZWVwaW5nLXRoZS1wYW5kZW1pYy1qZXdlbGxlcnktYm9vbS1nb2luZy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNjEwMjMmdXRtX3Rlcm09TVlVV1ZJVFRUTkZUVlA2V09aUk9PVlkzUEUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfZGVrVwVzcGNldUIKZR3UwB9ludw3UFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRnAkXUP0T_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS9ob3ctYnJhbmRzLWFyZS1rZWVwaW5nLXRoZS1wYW5kZW1pYy1qZXdlbGxlcnktYm9vbS1nb2luZy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNjEwMjMmdXRtX3Rlcm09TVlVV1ZJVFRUTkZUVlA2V09aUk9PVlkzUEUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfY3RhVwVzcGNldUIKZR3UwB9ludw3UFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) ~/AAAHagA~/RgRnAkXUP0T_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS9ob3ctYnJhbmRzLWFyZS1rZWVwaW5nLXRoZS1wYW5kZW1pYy1qZXdlbGxlcnktYm9vbS1nb2luZy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNjEwMjMmdXRtX3Rlcm09TVlVV1ZJVFRUTkZUVlA2V09aUk9PVlkzUEUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfY3RhVwVzcGNldUIKZR3UwB9ludw3UFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [TECHNOLOGY](~/AAAHagA~/RgRnAkXUP0TJaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy90ZWNobm9sb2d5P3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDYxMDIzJnV0bV90ZXJtPVdFSENJTzVMTlpIM05ORUNZSURZWFozQlI0JnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX3RvcGljVwVzcGNldUIKZR3UwB9ludw3UFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [Nike’s Virtual Studio Is Dropping Its First Physical Sneaker](~/AAAHagA~/RgRnAkXUP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy90ZWNobm9sb2d5L25pa2VzLXZpcnR1YWwtc3R1ZGlvLWlzLWRyb3BwaW5nLWl0cy1maXJzdC1waHlzaWNhbC1zbmVha2VyLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA2MTAyMyZ1dG1fdGVybT1XRUhDSU81TE5aSDNOTkVDWUlEWVhaM0JSNCZ1dG1fY29udGVudD10b3Bfc3RvcnlfM190aXRsZVcFc3BjZXVCCmUd1MAfZbncN1BSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Marc Bain ~/AAAHagA~/RgRnAkXUP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy90ZWNobm9sb2d5L25pa2VzLXZpcnR1YWwtc3R1ZGlvLWlzLWRyb3BwaW5nLWl0cy1maXJzdC1waHlzaWNhbC1zbmVha2VyLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA2MTAyMyZ1dG1fdGVybT1XRUhDSU81TE5aSDNOTkVDWUlEWVhaM0JSNCZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19pbWFnZVcFc3BjZXVCCmUd1MAfZbncN1BSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [But only members who previously purchased one of Nike’s virtual releases will have the chance to buy it.](~/AAAHagA~/RgRnAkXUP4QGAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy90ZWNobm9sb2d5L25pa2VzLXZpcnR1YWwtc3R1ZGlvLWlzLWRyb3BwaW5nLWl0cy1maXJzdC1waHlzaWNhbC1zbmVha2VyLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA2MTAyMyZ1dG1fdGVybT1XRUhDSU81TE5aSDNOTkVDWUlEWVhaM0JSNCZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19kZWtXBXNwY2V1QgplHdTAH2W53DdQUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRnAkXUP4QGAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy90ZWNobm9sb2d5L25pa2VzLXZpcnR1YWwtc3R1ZGlvLWlzLWRyb3BwaW5nLWl0cy1maXJzdC1waHlzaWNhbC1zbmVha2VyLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA2MTAyMyZ1dG1fdGVybT1XRUhDSU81TE5aSDNOTkVDWUlEWVhaM0JSNCZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19jdGFXBXNwY2V1QgplHdTAH2W53DdQUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Rochelle Pinto to Lead Vogue India](~/AAAHagA~/RgRnAkXUP0TmaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbWVkaWEvcm9jaGVsbGUtcGludG8tdG8tbGVhZC12b2d1ZS1pbmRpYS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNjEwMjMmdXRtX3Rlcm09WTVSUE5FQTVaUkNKSEFTRjc3VUZUSE5LTlUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfdGl0bGVXBXNwY2V1QgplHdTAH2W53DdQUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRnAkXUP0TkaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbWVkaWEvcm9jaGVsbGUtcGludG8tdG8tbGVhZC12b2d1ZS1pbmRpYS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNjEwMjMmdXRtX3Rlcm09WTVSUE5FQTVaUkNKSEFTRjc3VUZUSE5LTlUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfY3RhVwVzcGNldUIKZR3UwB9ludw3UFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRnAkXUP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDYxMDIzJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZR3UwB9ludw3UFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRnAkXUP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDYxMDIzJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZR3UwB9ludw3UFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) NEWS BRIEFS - [Levi Strauss Cuts Annual Forecasts as Promotions, Wholesale Weakness Weigh](~/AAAHagA~/RgRnAkXUP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9uZXdzL3JldGFpbC9sZXZpLXN0cmF1c3MtY3V0cy1hbm51YWwtZm9yZWNhc3RzLWFzLXByb21vdGlvbnMtd2hvbGVzYWxlLXdlYWtuZXNzLXdlaWdoLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA2MTAyMyZ1dG1fdGVybT0zT1Q0WEJXNjZGQklERkpTTks1VU8zMjNIQSZ1dG1fY29udGVudD1uZXdzYnJpZWZfMVcFc3BjZXVCCmUd1MAfZbncN1BSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - [Uniqlo Owner Scouts for More India Partners After 60% Sales Jump](~/AAAHagA~/RgRnAkXUP0T-aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL3VuaXFsby1vd25lci1zY291dHMtZm9yLW1vcmUtaW5kaWEtcGFydG5lcnMtYWZ0ZXItNjAtc2FsZXMtanVtcC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNjEwMjMmdXRtX3Rlcm09Q0MyWVpGVElVWkFPM0UyTFhRVUc1SkNUWFUmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzJXBXNwY2V1QgplHdTAH2W53DdQUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) - [Report: US Online Sales to Grow 4.8% in Crucial Holiday Season](~/AAAHagA~/RgRnAkXUP0T-aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9yZXBvcnQtdXMtb25saW5lLXNhbGVzLXRvLWdyb3ctNDgtaW4tY3J1Y2lhbC1ob2xpZGF5LXNlYXNvbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNjEwMjMmdXRtX3Rlcm09WDJWUTVZUTZJRkVYWkNKVE9QNTVITFlFTUkmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzNXBXNwY2V1QgplHdTAH2W53DdQUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) - [Puma’s Call With Analysts Sends Stock Down Most in Three Years](~/AAAHagA~/RgRnAkXUP0T8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL3B1bWFzLWNhbGwtd2l0aC1hbmFseXN0cy1zZW5kcy1zdG9jay1kb3duLW1vc3QtaW4tdGhyZWUteWVhcnMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDYxMDIzJnV0bV90ZXJtPUtHWTVINUE0UkJFVFZOV0xXQkpJSTJERjM0JnV0bV9jb250ZW50PW5ld3NicmllZl80VwVzcGNldUIKZR3UwB9ludw3UFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) BoF PROFESSIONAL ~/AAAHagA~/RgRnAkXUP4QDAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbWFya2V0aW5nLXByL2JyYW5kLW1hcmtldGluZy1zdHJhdGVneS1ndWlkZS1mYXNoaW9uLWJlYXV0eS1qYWNxdWVtdXMtY29hY2gtaGlsbC1ob3VzZS1ob21lLWRhZS1oYWlyLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA2MTAyMyZ1dG1fY29udGVudD1zcG9uc29yZWRfaW1hZ2VXBXNwY2V1QgplHdTAH2W53DdQUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ The Essential Brand Marketing Guide Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. But how can a brand stand out in today’s fiercely competitive, crowded market? In our latest BoF Professional Case Study, The Essential Brand Marketing Guide, we explore how effective brand marketing not only builds an identity, but also creates communities of loyal customers and even opens new markets and other opportunities for business growth, with executive insights from Coach, Jacquemus and others. [DOWNLOAD NOW](~/AAAHagA~/RgRnAkXUP4QBAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbWFya2V0aW5nLXByL2JyYW5kLW1hcmtldGluZy1zdHJhdGVneS1ndWlkZS1mYXNoaW9uLWJlYXV0eS1qYWNxdWVtdXMtY29hY2gtaGlsbC1ob3VzZS1ob21lLWRhZS1oYWlyLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA2MTAyMyZ1dG1fY29udGVudD1zcG9uc29yZWRfY3RhVwVzcGNldUIKZR3UwB9ludw3UFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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