BoF’s Essential Brand Marketing Guide

Sabato De Sarno’s High-Stakes Gucci Debut; The Margiela Tabi’s Moment ~/AAAHagA~/RgRm7QRgP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMyZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmT_YH8KZVCZ5kJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRm7QRgP0QWaHR0cHM6Ly9iaXQubHkvNDgxUzBXelcFc3BjZXVCCmT_YH8KZVCZ5kJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, SEPTEMBER 20, 2023 Dear BoF Community, To thrive in today’s ultra-competitive market, fashion and beauty brands need to be more than just a label on a sweater or a logo on a shopping bag. Consumers want brands that have an identity — or even a personality — that conveys its values to consumers. Brand marketing is how brands create that identity. After a performance marketing boom in the 2010s, driven by the ubiquitous availability of social and search advertising online, brand marketing is back at the forefront of the brand-building conversation. But as our latest BoF Professional Case Study published today shows, crafting an effective brand marketing strategy is about more than just running a series of ads on social media. It’s a long-term, multi-pronged process that takes both dedication to a vision and enough agility to evolve an identity to remain relevant and competitive. In [“The Essential Brand Marketing Guide,”](~/AAAHagA~/RgRm7QRgP0T5aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy9tYXJrZXRpbmctcHIvYnJhbmQtbWFya2V0aW5nLXN0cmF0ZWd5LWd1aWRlLWZhc2hpb24tYmVhdXR5LWphY3F1ZW11cy1jb2FjaC1oaWxsLWhvdXNlLWhvbWUtZGFlLWhhaXIvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIzJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZP9gfwplUJnmQlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) BoF editor Diana Pearl breaks down the critical success factors of brand marketing today and lifts the curtain on companies, including Coach and Jacquemus, that are using it to build — and even transform — their brands. [Download the case study](~/AAAHagA~/RgRm7QRgP0T5aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy9tYXJrZXRpbmctcHIvYnJhbmQtbWFya2V0aW5nLXN0cmF0ZWd5LWd1aWRlLWZhc2hpb24tYmVhdXR5LWphY3F1ZW11cy1jb2FjaC1oaWxsLWhvdXNlLWhvbWUtZGFlLWhhaXIvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIzJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZP9gfwplUJnmQlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) now and [sign up for our live masterclass](~/AAAHagA~/RgRm7QRgP0TQaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9tYXJrZXRpbmctcHIvYm9mLW1hc3RlcmNsYXNzLXRoZS1lc3NlbnRpYWwtYnJhbmQtbWFya2V0aW5nLWd1aWRlLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMyZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmT_YH8KZVCZ5kJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) on the topic on October 5, 2023 at 16:00 BST / 11:00 EDT. Imran Amed, Founder and CEO Plus, here’s the other news you need to know today - Sabato De Sarno’s Gucci debut will be [a major test for the Italian megabrand](~/AAAHagA~/RgRm7QRgP0TBaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS9zYWJhdG8tZGUtc2Fybm9zLWhpZ2gtc3Rha2VzLWd1Y2NpLWRlYnV0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMyZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmT_YH8KZVCZ5kJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) and owner Kering. - After going viral on TikTok, Maison Margiela’s Tabi shoes are seeing a renewed [surge in interest and sales](~/AAAHagA~/RgRm7QRgP0TGaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci90aGUtbWV0ZW9yaWMtcmlzZS1vZi10aGUtdGFiaS1leHBsYWluZWQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIzJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZP9gfwplUJnmQlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk). - HanesBrands said it’s exploring a [sale of the athletic apparel brand Champion](~/AAAHagA~/RgRm7QRgP0TSaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2hhbmVzYnJhbmRzLWNvbnNpZGVycy1zYWxlLW9mLWF0aGxldGljLWFwcGFyZWwtbWFrZXItY2hhbXBpb24vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIzJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZP9gfwplUJnmQlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk). - H&M has [eliminated free online returns in the UK](~/AAAHagA~/RgRm7QRgP0S2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2htLWhhcy1iZWd1bi1jaGFyZ2luZy1mb3ItcmV0dXJucy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMDA5MjMmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1Qgpk_2B_CmVQmeZCUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~). TOP STORIES [MARKETING](~/AAAHagA~/RgRm7QRgP0TLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9tYXJrZXRpbmctcHI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMDA5MjMmdXRtX3Rlcm09U0FFQkUzTVlQNUVIQkJLSlJFNkRGT1pKQkkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdG9waWNXBXNwY2V1Qgpk_2B_CmVQmeZCUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Case Study | The Essential Brand Marketing Guide](~/AAAHagA~/RgRm7QRgP4QpAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbWFya2V0aW5nLXByL2JyYW5kLW1hcmtldGluZy1zdHJhdGVneS1ndWlkZS1mYXNoaW9uLWJlYXV0eS1qYWNxdWVtdXMtY29hY2gtaGlsbC1ob3VzZS1ob21lLWRhZS1oYWlyLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMyZ1dG1fdGVybT1TQUVCRTNNWVA1RUhCQktKUkU2REZPWkpCSSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV90aXRsZVcFc3BjZXVCCmT_YH8KZVCZ5kJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Diana Pearl ~/AAAHagA~/RgRm7QRgP4QpAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbWFya2V0aW5nLXByL2JyYW5kLW1hcmtldGluZy1zdHJhdGVneS1ndWlkZS1mYXNoaW9uLWJlYXV0eS1qYWNxdWVtdXMtY29hY2gtaGlsbC1ob3VzZS1ob21lLWRhZS1oYWlyLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMyZ1dG1fdGVybT1TQUVCRTNNWVA1RUhCQktKUkU2REZPWkpCSSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9pbWFnZVcFc3BjZXVCCmT_YH8KZVCZ5kJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.](~/AAAHagA~/RgRm7QRgP4QnAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbWFya2V0aW5nLXByL2JyYW5kLW1hcmtldGluZy1zdHJhdGVneS1ndWlkZS1mYXNoaW9uLWJlYXV0eS1qYWNxdWVtdXMtY29hY2gtaGlsbC1ob3VzZS1ob21lLWRhZS1oYWlyLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMyZ1dG1fdGVybT1TQUVCRTNNWVA1RUhCQktKUkU2REZPWkpCSSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9kZWtXBXNwY2V1Qgpk_2B_CmVQmeZCUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRm7QRgP4QnAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbWFya2V0aW5nLXByL2JyYW5kLW1hcmtldGluZy1zdHJhdGVneS1ndWlkZS1mYXNoaW9uLWJlYXV0eS1qYWNxdWVtdXMtY29hY2gtaGlsbC1ob3VzZS1ob21lLWRhZS1oYWlyLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMyZ1dG1fdGVybT1TQUVCRTNNWVA1RUhCQktKUkU2REZPWkpCSSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9jdGFXBXNwY2V1Qgpk_2B_CmVQmeZCUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) ~/AAAHagA~/RgRm7QRgP4QnAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbWFya2V0aW5nLXByL2JyYW5kLW1hcmtldGluZy1zdHJhdGVneS1ndWlkZS1mYXNoaW9uLWJlYXV0eS1qYWNxdWVtdXMtY29hY2gtaGlsbC1ob3VzZS1ob21lLWRhZS1oYWlyLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMyZ1dG1fdGVybT1TQUVCRTNNWVA1RUhCQktKUkU2REZPWkpCSSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9jdGFXBXNwY2V1Qgpk_2B_CmVQmeZCUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [LUXURY](~/AAAHagA~/RgRm7QRgP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9sdXh1cnk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMDA5MjMmdXRtX3Rlcm09U1JOT08zSVNDNUY1SkFSVkMyWElGMkpUVFUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1Qgpk_2B_CmVQmeZCUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Sabato De Sarno’s High-Stakes Gucci Debut](~/AAAHagA~/RgRm7QRgP0TxaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS9zYWJhdG8tZGUtc2Fybm9zLWhpZ2gtc3Rha2VzLWd1Y2NpLWRlYnV0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMyZ1dG1fdGVybT1TUk5PTzNJU0M1RjVKQVJWQzJYSUYySlRUVSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl90aXRsZVcFc3BjZXVCCmT_YH8KZVCZ5kJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Reuters ~/AAAHagA~/RgRm7QRgP0TxaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS9zYWJhdG8tZGUtc2Fybm9zLWhpZ2gtc3Rha2VzLWd1Y2NpLWRlYnV0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMyZ1dG1fdGVybT1TUk5PTzNJU0M1RjVKQVJWQzJYSUYySlRUVSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9pbWFnZVcFc3BjZXVCCmT_YH8KZVCZ5kJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [The designer’s first outing this Friday will be a major test for the Italian megabrand and owner Kering.](~/AAAHagA~/RgRm7QRgP0TvaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS9zYWJhdG8tZGUtc2Fybm9zLWhpZ2gtc3Rha2VzLWd1Y2NpLWRlYnV0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMyZ1dG1fdGVybT1TUk5PTzNJU0M1RjVKQVJWQzJYSUYySlRUVSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9kZWtXBXNwY2V1Qgpk_2B_CmVQmeZCUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRm7QRgP0TvaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS9zYWJhdG8tZGUtc2Fybm9zLWhpZ2gtc3Rha2VzLWd1Y2NpLWRlYnV0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMyZ1dG1fdGVybT1TUk5PTzNJU0M1RjVKQVJWQzJYSUYySlRUVSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9jdGFXBXNwY2V1Qgpk_2B_CmVQmeZCUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [MARKETING](~/AAAHagA~/RgRm7QRgP0TLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9tYXJrZXRpbmctcHI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMDA5MjMmdXRtX3Rlcm09RlRXS0FKVUE3TkFBWEhQQU1WTUlERVgzV0UmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfdG9waWNXBXNwY2V1Qgpk_2B_CmVQmeZCUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [The Meteoric Rise of the Tabi, Explained](~/AAAHagA~/RgRm7QRgP0T2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci90aGUtbWV0ZW9yaWMtcmlzZS1vZi10aGUtdGFiaS1leHBsYWluZWQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIzJnV0bV90ZXJtPUZUV0tBSlVBN05BQVhIUEFNVk1JREVYM1dFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX3RpdGxlVwVzcGNldUIKZP9gfwplUJnmQlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Joan Kennedy ~/AAAHagA~/RgRm7QRgP0T2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci90aGUtbWV0ZW9yaWMtcmlzZS1vZi10aGUtdGFiaS1leHBsYWluZWQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIzJnV0bV90ZXJtPUZUV0tBSlVBN05BQVhIUEFNVk1JREVYM1dFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX2ltYWdlVwVzcGNldUIKZP9gfwplUJnmQlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [Thanks to the viral “Tabi Swiper,” Maison Margiela’s iconic split-toe shoe shot to the centre of online conversation. But, the style has been on the rise for years, and may see a sales afterglow in the months to come.](~/AAAHagA~/RgRm7QRgP0T0aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci90aGUtbWV0ZW9yaWMtcmlzZS1vZi10aGUtdGFiaS1leHBsYWluZWQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIzJnV0bV90ZXJtPUZUV0tBSlVBN05BQVhIUEFNVk1JREVYM1dFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX2Rla1cFc3BjZXVCCmT_YH8KZVCZ5kJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRm7QRgP0T0aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci90aGUtbWV0ZW9yaWMtcmlzZS1vZi10aGUtdGFiaS1leHBsYWluZWQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIzJnV0bV90ZXJtPUZUV0tBSlVBN05BQVhIUEFNVk1JREVYM1dFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX2N0YVcFc3BjZXVCCmT_YH8KZVCZ5kJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) ~/AAAHagA~/RgRm7QRgP0T0aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci90aGUtbWV0ZW9yaWMtcmlzZS1vZi10aGUtdGFiaS1leHBsYWluZWQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIzJnV0bV90ZXJtPUZUV0tBSlVBN05BQVhIUEFNVk1JREVYM1dFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX2N0YVcFc3BjZXVCCmT_YH8KZVCZ5kJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRm7QRgP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIzJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZP9gfwplUJnmQlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRm7QRgP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIzJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZP9gfwplUJnmQlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) NEWS BRIEFS - [Pandora Sees ‘Christmas Every Day’ With Lab-Grown Diamond Demand](~/AAAHagA~/RgRm7QRgP0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL3BhbmRvcmEtc2Vlcy1jaHJpc3RtYXMtZXZlcnktZGF5LXdpdGgtbGFiLWdyb3duLWRpYW1vbmQtZGVtYW5kLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMyZ1dG1fdGVybT1TRElYUEFLMkxKQjNIREZKQ0tPRlVFVzVBNCZ1dG1fY29udGVudD1uZXdzYnJpZWZfMVcFc3BjZXVCCmT_YH8KZVCZ5kJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - [Simone Rocha Is Jean Paul Gaultier Haute Couture’s Next Guest Designer](~/AAAHagA~/RgRm7QRgP4QEAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9uZXdzL2x1eHVyeS9zaW1vbmUtcm9jaGEtaXMtamVhbi1wYXVsLWdhdWx0aWVyLWhhdXRlLWNvdXR1cmVzLW5leHQtZ3Vlc3QtZGVzaWduZXIvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIzJnV0bV90ZXJtPUlOVkpTTTVETVpFTUpJTkQzNVdESU1ZWUpZJnV0bV9jb250ZW50PW5ld3NicmllZl8yVwVzcGNldUIKZP9gfwplUJnmQlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - [HanesBrands Considers Sale of Athletic Apparel Maker Champion](~/AAAHagA~/RgRm7QRgP0T8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2hhbmVzYnJhbmRzLWNvbnNpZGVycy1zYWxlLW9mLWF0aGxldGljLWFwcGFyZWwtbWFrZXItY2hhbXBpb24vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIzJnV0bV90ZXJtPUVOTUJGSVZLV0ZFT1hFV0xRS0ZONE81UVZNJnV0bV9jb250ZW50PW5ld3NicmllZl8zVwVzcGNldUIKZP9gfwplUJnmQlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - [H&M Has Begun Charging for Returns](~/AAAHagA~/RgRm7QRgP0TgaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2htLWhhcy1iZWd1bi1jaGFyZ2luZy1mb3ItcmV0dXJucy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMDA5MjMmdXRtX3Rlcm09NllaTUZXWkRNTkhONUhYMkFERVNXSDJBRlUmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzRXBXNwY2V1Qgpk_2B_CmVQmeZCUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) BoF CAREERS ~/AAAHagA~/RgRm7QRgP0SxaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29yZ2FuaXNhdGlvbnMvYWxleGFuZGVyLW1jcXVlZW4_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMDA5MjMmdXRtX2NvbnRlbnQ9c3BvbnNvcmVkX2ltYWdlVwVzcGNldUIKZP9gfwplUJnmQlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Alexander McQueen Is Hiring Opportunities at [Alexander McQueen](~/AAAHagA~/RgRm7QRgP0SnaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29yZ2FuaXNhdGlvbnMvYWxleGFuZGVyLW1jcXVlZW4_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMDA5MjMmdXRtX2NvbnRlbnQ9cHJvbW9XBXNwY2V1Qgpk_2B_CmVQmeZCUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~)include a [Junior Merchandiser](~/AAAHagA~/RgRm7QRgP0TEaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI1MjQ4Ny9qdW5pb3ItbWVyY2hhbmRpc2VyLXdvbWVuLXMtbGVhdGhlcmdvb2RzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMyZ1dG1fY29udGVudD1wcm9tb1cFc3BjZXVCCmT_YH8KZVCZ5kJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~)in London, a [Product Engineering Coordinator](~/AAAHagA~/RgRm7QRgP0TAaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI1MjY4OC9tcnR3LXByb2R1Y3QtZW5naW5lZXJpbmctY29vcmRpbmF0b3IvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIzJnV0bV9jb250ZW50PXByb21vVwVzcGNldUIKZP9gfwplUJnmQlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk)and a [Store Manager](~/AAAHagA~/RgRm7QRgP0SpaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI1MjIxNC9zdG9yZS1tYW5hZ2VyLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMyZ1dG1fY29udGVudD1wcm9tb1cFc3BjZXVCCmT_YH8KZVCZ5kJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) in Italy, a [Marketing Communications Manager](~/AAAHagA~/RgRm7QRgP0TXaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI1MjU3OS9tYXJrZXRpbmctY29tbXVuaWNhdGlvbnMtbWFuYWdlci1zb3V0aGVhc3QtYXNpYS1hbmQtb2NlYW5pYS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMDA5MjMmdXRtX2NvbnRlbnQ9cHJvbW9XBXNwY2V1Qgpk_2B_CmVQmeZCUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) and a [Visual Merchandising Manager](~/AAAHagA~/RgRm7QRgP0TTaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI1MjMwNS92aXN1YWwtbWVyY2hhbmRpc2luZy1tYW5hZ2VyLXNvdXRoZWFzdC1hc2lhLWFuZC1vY2VhbmlhLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMyZ1dG1fY29udGVudD1wcm9tb1cFc3BjZXVCCmT_YH8KZVCZ5kJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) in Singapore, and an [Executive Assistant](~/AAAHagA~/RgRm7QRgP0SvaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI1MjAyMy9leGVjdXRpdmUtYXNzaXN0YW50Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMyZ1dG1fY29udGVudD1wcm9tb1cFc3BjZXVCCmT_YH8KZVCZ5kJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) and an [Assistant Visual Merchandising Manager](~/AAAHagA~/RgRm7QRgP0TCaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzI1MTQ4My9hc3Npc3RhbnQtdmlzdWFsLW1lcmNoYW5kaXNpbmctbWFuYWdlci8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMDA5MjMmdXRtX2NvbnRlbnQ9cHJvbW9XBXNwY2V1Qgpk_2B_CmVQmeZCUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) in Mainland China. [Alexander McQueen](~/AAAHagA~/RgRm7QRgP0SnaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29yZ2FuaXNhdGlvbnMvYWxleGFuZGVyLW1jcXVlZW4_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMDA5MjMmdXRtX2NvbnRlbnQ9cHJvbW9XBXNwY2V1Qgpk_2B_CmVQmeZCUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~)is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of luxury, sport and lifestyle brands. Launched in 1992, [Alexander McQueen](~/AAAHagA~/RgRm7QRgP0SnaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29yZ2FuaXNhdGlvbnMvYWxleGFuZGVyLW1jcXVlZW4_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMDA5MjMmdXRtX2NvbnRlbnQ9cHJvbW9XBXNwY2V1Qgpk_2B_CmVQmeZCUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) is a brand which has become synonymous with modern British couture, celebrating the juxtaposition between fragility and strength, tradition and modernity, fluidity and severity. [VIEW JOBS](~/AAAHagA~/RgRm7QRgP0SvaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29yZ2FuaXNhdGlvbnMvYWxleGFuZGVyLW1jcXVlZW4_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMDA5MjMmdXRtX2NvbnRlbnQ9c3BvbnNvcmVkX2N0YVcFc3BjZXVCCmT_YH8KZVCZ5kJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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