Explore The BoF Brand Magic Index

Download Your Free Copy     ~/AAAHagA~/RgRm6rnZP4QTAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXBvcnRzL21hcmtldGluZy1wci9ib2YtaW5zaWdodHMtaW5kZXgtZmFzaGlvbi1sdXh1cnktYnJhbmRzLWN1c3RvbWVyLXZhbHVlcy1taXVtaXUtZ3VjY2ktYnJhbmQtbWFnaWMtcXVpbHQtYWkvP2xpZD1raTNxMDhiZXZtcHgmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Qm9GSW5zaWdodHNfQnJhbmRfTWFnaWNfMTgwOTIzX1JlZ2lzdGVyZWQmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZQDZNAhlaBReb1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Dear {NAME}, Last week, BoF Insights unveiled [The BoF Brand Magic Index](~/AAAHagA~/RgRm6rnZP4QTAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXBvcnRzL21hcmtldGluZy1wci9ib2YtaW5zaWdodHMtaW5kZXgtZmFzaGlvbi1sdXh1cnktYnJhbmRzLWN1c3RvbWVyLXZhbHVlcy1taXVtaXUtZ3VjY2ktYnJhbmQtbWFnaWMtcXVpbHQtYWkvP2xpZD0yYnA2cjZ1Z3VlczImdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Qm9GSW5zaWdodHNfQnJhbmRfTWFnaWNfMTgwOTIzX1JlZ2lzdGVyZWQmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZQDZNAhlaBReb1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk), powered by [Quilt.AI](~/AAAHagA~/RgRm6rnZP0SWaHR0cHM6Ly93d3cucXVpbHQuYWkvP2xpZD1lbDJpZ21nM3Fwa3AmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Qm9GSW5zaWdodHNfQnJhbmRfTWFnaWNfMTgwOTIzX1JlZ2lzdGVyZWQmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZQDZNAhlaBReb1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk), offering a novel, quantifiable and trackable metric to evaluate a brand’s marketing efforts by measuring the distance between brands and their customers. Using proprietary AI models trained on hundreds of millions of cultural expressions to evaluate content shared by brands and their customers on social media, the Index quantifies and ranks 50 global luxury and fashion labels. Ultimately, Brand Magic is an AI tool that measures whether customers see a brand in the same way that the brand sees itself. Our thesis is that the most aligned brands will outperform over the long-term. Download your free copy of the Index now to find out which brands are most aligned with their customers and why. [DOWNLOAD INDEX](~/AAAHagA~/RgRm6rnZP4QTAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXBvcnRzL21hcmtldGluZy1wci9ib2YtaW5zaWdodHMtaW5kZXgtZmFzaGlvbi1sdXh1cnktYnJhbmRzLWN1c3RvbWVyLXZhbHVlcy1taXVtaXUtZ3VjY2ktYnJhbmQtbWFnaWMtcXVpbHQtYWkvP2xpZD1hN2V4YTZjaXZhdnkmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Qm9GSW5zaWdodHNfQnJhbmRfTWFnaWNfMTgwOTIzX1JlZ2lzdGVyZWQmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZQDZNAhlaBReb1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) If you find these insights to be thought-provoking, BoF Insights and [Quilt.AI](~/AAAHagA~/RgRm6rnZP0SRaHR0cDovL3F1aWx0LmFpLz9saWQ9Z3ZzbXcwMXRxOXVoJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUJvRkluc2lnaHRzX0JyYW5kX01hZ2ljXzE4MDkyM19SZWdpc3RlcmVkJnV0bV9jb250ZW50PVcFc3BjZXVCCmUA2TQIZWgUXm9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) can deliver detailed and proprietary analysis for your brand based on thousands of data points on social media, broken down by geography, demography and social media platform. To learn more about Brand Magic, please contact us at insights@businessoffashion.com. Imran Amed Founder & CEO The Business of Fashion   The Most Aligned Brands in The BoF Brand Magic Index ~/AAAHagA~/RgRm6rnZP4QTAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXBvcnRzL21hcmtldGluZy1wci9ib2YtaW5zaWdodHMtaW5kZXgtZmFzaGlvbi1sdXh1cnktYnJhbmRzLWN1c3RvbWVyLXZhbHVlcy1taXVtaXUtZ3VjY2ktYnJhbmQtbWFnaWMtcXVpbHQtYWkvP2xpZD1xdmQ4MXI5MTQxOHEmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Qm9GSW5zaWdodHNfQnJhbmRfTWFnaWNfMTgwOTIzX1JlZ2lzdGVyZWQmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZQDZNAhlaBReb1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk   Miu Miu (Score = 95) Sometimes known as Prada’s little sister, the directional Italian brand has experienced a growth spurt after Miuccia Prada injected new creativity into the brand, exuding individuality and confidence that has translated well on social media. ~/AAAHagA~/RgRm6rnZP4QTAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXBvcnRzL21hcmtldGluZy1wci9ib2YtaW5zaWdodHMtaW5kZXgtZmFzaGlvbi1sdXh1cnktYnJhbmRzLWN1c3RvbWVyLXZhbHVlcy1taXVtaXUtZ3VjY2ktYnJhbmQtbWFnaWMtcXVpbHQtYWkvP2xpZD1rb3Z1OXU4M3lwYjgmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Qm9GSW5zaWdodHNfQnJhbmRfTWFnaWNfMTgwOTIzX1JlZ2lzdGVyZWQmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZQDZNAhlaBReb1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Giorgio Armani (Score = 92) The Armani empire remains under the steady creative leadership of its founder, with a brand image that has remained understandable to his customers, and unfailingly consistent in its brand expression.   Giorgio Armani (Score = 92) The Armani empire remains under the steady creative leadership of its founder, with a brand image that has remained understandable to his customers, and unfailingly consistent in its brand expression. ~/AAAHagA~/RgRm6rnZP4QTAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXBvcnRzL21hcmtldGluZy1wci9ib2YtaW5zaWdodHMtaW5kZXgtZmFzaGlvbi1sdXh1cnktYnJhbmRzLWN1c3RvbWVyLXZhbHVlcy1taXVtaXUtZ3VjY2ktYnJhbmQtbWFnaWMtcXVpbHQtYWkvP2xpZD14dGNyZDgxZzR6a3MmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Qm9GSW5zaWdodHNfQnJhbmRfTWFnaWNfMTgwOTIzX1JlZ2lzdGVyZWQmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZQDZNAhlaBReb1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk ~/AAAHagA~/RgRm6rnZP4QTAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXBvcnRzL21hcmtldGluZy1wci9ib2YtaW5zaWdodHMtaW5kZXgtZmFzaGlvbi1sdXh1cnktYnJhbmRzLWN1c3RvbWVyLXZhbHVlcy1taXVtaXUtZ3VjY2ktYnJhbmQtbWFnaWMtcXVpbHQtYWkvP2xpZD13dmVoMDBhb2NtZzcmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Qm9GSW5zaWdodHNfQnJhbmRfTWFnaWNfMTgwOTIzX1JlZ2lzdGVyZWQmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZQDZNAhlaBReb1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk   Boss (Score = 92) The brand once known for its tailoring is undergoing a significant turnaround led by CEO Daniel Grieder. He has clarified the positioning of its two brands, Boss and Hugo, while leaning into a successful influencer-led strategy. [DOWNLOAD INDEX](~/AAAHagA~/RgRm6rnZP4QTAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXBvcnRzL21hcmtldGluZy1wci9ib2YtaW5zaWdodHMtaW5kZXgtZmFzaGlvbi1sdXh1cnktYnJhbmRzLWN1c3RvbWVyLXZhbHVlcy1taXVtaXUtZ3VjY2ktYnJhbmQtbWFnaWMtcXVpbHQtYWkvP2xpZD1obGhxdmV0ZjUyeXkmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Qm9GSW5zaWdodHNfQnJhbmRfTWFnaWNfMTgwOTIzX1JlZ2lzdGVyZWQmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZQDZNAhlaBReb1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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