Can Kate Moss Help Scale an Influencer Brand?

Liberty’s Bet on Beauty; Luxury’s India Opportunity ~/AAAHagA~/RgRm2TzYP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA1MDkyMyZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmT12Lf2ZNvxgj1SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRm2TzYP0QWaHR0cHM6Ly9iaXQubHkvNDVNNzBwRVcFc3BjZXVCCmT12Lf2ZNvxgj1SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ WHAT YOU NEED TO KNOW TODAY: TUESDAY, SEPTEMBER 5, 2023 - UK department store [Liberty is launching its own beauty brand](~/AAAHagA~/RgRm2TzYP0TKaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9saWJlcnR5LWxvbmRvbi1sYXVuY2gtYmVhdXR5LWJyYW5kLWZyYWdyYW5jZS1sYnR5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA1MDkyMyZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmT12Lf2ZNvxgj1SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~), starting with fragrance. - With a new campaign featuring Kate Moss, Anine Bing is aiming to [expand beyond the reach of its influencer founder](~/AAAHagA~/RgRm2TzYP0TYaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9hbmluZS1iaW5nLWthdGUtbW9zcy13b21lbnN3ZWFyLWNhbXBhaWduLWluZmx1ZW5jZXItYnJhbmQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDUwOTIzJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZPXYt_Zk2_GCPVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk). - Plus, revisit BoF’s Case Study breaking down [best practices for managing markdowns](~/AAAHagA~/RgRm2TzYP0TNaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy9yZXRhaWwvbWFya2Rvd25zLWludmVudG9yeS1tYW5hZ2VtZW50LXNhbGVzLWRpc2NvdW50aW5nLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA1MDkyMyZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmT12Lf2ZNvxgj1SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~). TOP STORIES [BEAUTY](~/AAAHagA~/RgRm2TzYP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9iZWF1dHk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNTA5MjMmdXRtX3Rlcm09WlBOTTJZTlVDRkFENU5IS1JFV0RKNEtRWUUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdG9waWNXBXNwY2V1Qgpk9di39mTb8YI9Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Can a Department Store Build Its Own Beauty Brand? Liberty Bets Yes.](~/AAAHagA~/RgRm2TzYP0T6aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9saWJlcnR5LWxvbmRvbi1sYXVuY2gtYmVhdXR5LWJyYW5kLWZyYWdyYW5jZS1sYnR5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA1MDkyMyZ1dG1fdGVybT1aUE5NMllOVUNGQUQ1TkhLUkVXREo0S1FZRSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV90aXRsZVcFc3BjZXVCCmT12Lf2ZNvxgj1SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Tamison O'Connor ~/AAAHagA~/RgRm2TzYP0T6aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9saWJlcnR5LWxvbmRvbi1sYXVuY2gtYmVhdXR5LWJyYW5kLWZyYWdyYW5jZS1sYnR5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA1MDkyMyZ1dG1fdGVybT1aUE5NMllOVUNGQUQ1TkhLUkVXREo0S1FZRSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9pbWFnZVcFc3BjZXVCCmT12Lf2ZNvxgj1SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [The London-based retailer known for its mock Tudor facade has big ambitions for the beauty category with its new LBTY label. First up: a line of high-end fragrances inspired by the retailer’s renowned prints.](~/AAAHagA~/RgRm2TzYP0T4aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9saWJlcnR5LWxvbmRvbi1sYXVuY2gtYmVhdXR5LWJyYW5kLWZyYWdyYW5jZS1sYnR5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA1MDkyMyZ1dG1fdGVybT1aUE5NMllOVUNGQUQ1TkhLUkVXREo0S1FZRSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9kZWtXBXNwY2V1Qgpk9di39mTb8YI9Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRm2TzYP0T4aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9saWJlcnR5LWxvbmRvbi1sYXVuY2gtYmVhdXR5LWJyYW5kLWZyYWdyYW5jZS1sYnR5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA1MDkyMyZ1dG1fdGVybT1aUE5NMllOVUNGQUQ1TkhLUkVXREo0S1FZRSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9jdGFXBXNwY2V1Qgpk9di39mTb8YI9Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [MARKETING](~/AAAHagA~/RgRm2TzYP0TLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9tYXJrZXRpbmctcHI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNTA5MjMmdXRtX3Rlcm09N1lLVU5QRFVWVkRHTkdLTVA1UzVEWktRVU0mdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1Qgpk9di39mTb8YI9Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Can Kate Moss Help Scale an Influencer Brand?](~/AAAHagA~/RgRm2TzYP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9tYXJrZXRpbmctcHIvYW5pbmUtYmluZy1rYXRlLW1vc3Mtd29tZW5zd2Vhci1jYW1wYWlnbi1pbmZsdWVuY2VyLWJyYW5kLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA1MDkyMyZ1dG1fdGVybT03WUtVTlBEVVZWREdOR0tNUDVTNURaS1FVTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl90aXRsZVcFc3BjZXVCCmT12Lf2ZNvxgj1SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Diana Pearl ~/AAAHagA~/RgRm2TzYP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9tYXJrZXRpbmctcHIvYW5pbmUtYmluZy1rYXRlLW1vc3Mtd29tZW5zd2Vhci1jYW1wYWlnbi1pbmZsdWVuY2VyLWJyYW5kLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA1MDkyMyZ1dG1fdGVybT03WUtVTlBEVVZWREdOR0tNUDVTNURaS1FVTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9pbWFnZVcFc3BjZXVCCmT12Lf2ZNvxgj1SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [With a new campaign, Anine Bing aims to grow beyond the reach of its influencer founder.](~/AAAHagA~/RgRm2TzYP4QGAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9tYXJrZXRpbmctcHIvYW5pbmUtYmluZy1rYXRlLW1vc3Mtd29tZW5zd2Vhci1jYW1wYWlnbi1pbmZsdWVuY2VyLWJyYW5kLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA1MDkyMyZ1dG1fdGVybT03WUtVTlBEVVZWREdOR0tNUDVTNURaS1FVTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9kZWtXBXNwY2V1Qgpk9di39mTb8YI9Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRm2TzYP4QGAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9tYXJrZXRpbmctcHIvYW5pbmUtYmluZy1rYXRlLW1vc3Mtd29tZW5zd2Vhci1jYW1wYWlnbi1pbmZsdWVuY2VyLWJyYW5kLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA1MDkyMyZ1dG1fdGVybT03WUtVTlBEVVZWREdOR0tNUDVTNURaS1FVTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9jdGFXBXNwY2V1Qgpk9di39mTb8YI9Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) ~/AAAHagA~/RgRm2TzYP4QGAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9tYXJrZXRpbmctcHIvYW5pbmUtYmluZy1rYXRlLW1vc3Mtd29tZW5zd2Vhci1jYW1wYWlnbi1pbmZsdWVuY2VyLWJyYW5kLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA1MDkyMyZ1dG1fdGVybT03WUtVTlBEVVZWREdOR0tNUDVTNURaS1FVTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9jdGFXBXNwY2V1Qgpk9di39mTb8YI9Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [Luxury Retailers Are Following the Money to India’s New Affluent](~/AAAHagA~/RgRm2TzYP4QMAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9uZXdzL2dsb2JhbC1tYXJrZXRzL2x1eHVyeS1yZXRhaWxlcnMtYXJlLWZvbGxvd2luZy10aGUtbW9uZXktdG8taW5kaWFzLW5ldy1hZmZsdWVudC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNTA5MjMmdXRtX3Rlcm09M1pZS0VQSjNCNUVTUE1ITkdDVkNGRk1WREEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfdGl0bGVXBXNwY2V1Qgpk9di39mTb8YI9Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRm2TzYP4QKAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9uZXdzL2dsb2JhbC1tYXJrZXRzL2x1eHVyeS1yZXRhaWxlcnMtYXJlLWZvbGxvd2luZy10aGUtbW9uZXktdG8taW5kaWFzLW5ldy1hZmZsdWVudC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNTA5MjMmdXRtX3Rlcm09M1pZS0VQSjNCNUVTUE1ITkdDVkNGRk1WREEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfY3RhVwVzcGNldUIKZPXYt_Zk2_GCPVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRm2TzYP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDUwOTIzJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZPXYt_Zk2_GCPVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRm2TzYP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDUwOTIzJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZPXYt_Zk2_GCPVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) NEWS BRIEFS - [L’Occitane Halts Trading in Hong Kong as Take-Private Bets Swell](~/AAAHagA~/RgRm2TzYP0T-aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvYmVhdXR5L2xvY2NpdGFuZS1oYWx0cy10cmFkaW5nLWluLWhvbmcta29uZy1hcy10YWtlLXByaXZhdGUtYmV0cy1zd2VsbC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wNTA5MjMmdXRtX3Rlcm09VUU0Q1Y2U05KUkROUENBQVpTSkdZS0xOREUmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzFXBXNwY2V1Qgpk9di39mTb8YI9Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) - [Director Purchases Fuel Surge in Watches of Switzerland Shares](~/AAAHagA~/RgRm2TzYP0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbHV4dXJ5L2RpcmVjdG9yLXB1cmNoYXNlcy1mdWVsLXN1cmdlLWluLXdhdGNoZXMtb2Ytc3dpdHplcmxhbmQtc2hhcmVzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA1MDkyMyZ1dG1fdGVybT1RS1lHVUhJSjJWQlMzRkZVUlZRVU1USEs1SSZ1dG1fY29udGVudD1uZXdzYnJpZWZfMlcFc3BjZXVCCmT12Lf2ZNvxgj1SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) PARTNER CONTENT ~/AAAHagA~/RgRm2TzYP0T-aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3N1c3RhaW5hYmlsaXR5L3N1cGltYS1jb3R0b24tYW5udWFsLWRlc2lnbi1jb21wZXRpdGlvbi1jaGFtcGlvbnMtbmV4dC1nZW5lcmF0aW9uLW9mLWZhc2hpb24tdGFsZW50Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA1MDkyMyZ1dG1fY29udGVudD1zcG9uc29yZWRfaW1hZ2VXBXNwY2V1Qgpk9di39mTb8YI9Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ The 16th Annual Supima Design Competition Shines a Light on the Next Generation of Fashion Designers The annual Supima Design Competition returns for its 16th edition, showcasing the work of eight graduating designers from leading fashion schools across the US. The competitors work with innovative, sustainable materials supplied by the non-profit organisation, Supima. "In the hands of these newly graduated designers, cotton becomes a blank canvas. We see them approaching the fabrics with such creativity and innovation," says Buxton Midyette, VP of marketing and promotions at Supima. The competition offers a platform for next generation talent to demonstrate their skills and designs at both New York and Paris fashion weeks, along with a prize of $10,000. A panel of esteemed judges will determine the winner, which includes Jeremy Scott, designer and former creative director of Moschino, and event host this year. [READ MORE](~/AAAHagA~/RgRm2TzYP0T8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3N1c3RhaW5hYmlsaXR5L3N1cGltYS1jb3R0b24tYW5udWFsLWRlc2lnbi1jb21wZXRpdGlvbi1jaGFtcGlvbnMtbmV4dC1nZW5lcmF0aW9uLW9mLWZhc2hpb24tdGFsZW50Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzA1MDkyMyZ1dG1fY29udGVudD1zcG9uc29yZWRfY3RhVwVzcGNldUIKZPXYt_Zk2_GCPVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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