The New Problem Facing DTC Brands

How Retailers Convince Coveted Brands to Discount; Is Inflation Beaten? ~/AAAHagA~/RgRmvD40P0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyMyZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmTUNLnZZPd6rLFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRmvD40P0SYaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21hc3RlcmNsYXNzZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODIzJnV0bV9jb250ZW50PWFkX3Nsb3RXBXNwY2V1Qgpk1DS52WT3eqyxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ WHAT YOU NEED TO KNOW TODAY: MONDAY, AUGUST 14, 2023 - Brands like Olaplex and Allbirds that slashed online marketing costs are still [figuring out how to attract customers without those ads.](~/AAAHagA~/RgRmvD40P0TbaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci93aHktYnJhbmRzLWxpa2Utd2FyYnktcGFya2VyLW5lZWQtbW9yZS1icmFuZC1hd2FyZW5lc3MvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODIzJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZNQ0udlk93qssVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - A senior Nordstrom merchandiser explains [how the department store convinces brands like Birkenstock and La Mer to offer rare discounts.](~/AAAHagA~/RgRmvD40P0TMaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9ob3ctcmV0YWlsZXJzLWNvbnZpbmNlLWNvdmV0ZWQtYnJhbmRzLXRvLWdvLW9uLXNhbGUvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODIzJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZNQ0udlk93qssVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - The fashion industry is betting that recent progress towards [reducing inflation](~/AAAHagA~/RgRmvD40P0THaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9yZXRhaWwvaXMtaW5mbGF0aW9uLWJlYXRlbi1kZXBlbmRzLW9uLXdoZXJlLXlvdS1sb29rLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyMyZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmTUNLnZZPd6rLFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) will continue. - In-Seam, a platform for personal shoppers and stylists to serve their clients directly, [has raised $2 million in funding.](~/AAAHagA~/RgRmvD40P0TUaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL3BlcnNvbmFsLXNob3BwaW5nLXBsYXRmb3JtLWluLXNlYW0tc2VjdXJlcy0yLW1pbGxpb24taW4tZnVuZGluZy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNDA4MjMmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1Qgpk1DS52WT3eqyxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) TOP STORIES [DIRECT-TO-CONSUMER](~/AAAHagA~/RgRmvD40P0TRaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9kaXJlY3QtdG8tY29uc3VtZXI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNDA4MjMmdXRtX3Rlcm09SFhaVkVWNU9UWkNRWk9WSzRVRUhEWEdKWVkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdG9waWNXBXNwY2V1Qgpk1DS52WT3eqyxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Why Brand Awareness Is DTC’s New Challenge](~/AAAHagA~/RgRmvD40P4QLAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9kaXJlY3QtdG8tY29uc3VtZXIvd2h5LWJyYW5kcy1saWtlLXdhcmJ5LXBhcmtlci1uZWVkLW1vcmUtYnJhbmQtYXdhcmVuZXNzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyMyZ1dG1fdGVybT1IWFpWRVY1T1RaQ1FaT1ZLNFVFSERYR0pZWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV90aXRsZVcFc3BjZXVCCmTUNLnZZPd6rLFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Malique Morris ~/AAAHagA~/RgRmvD40P4QLAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9kaXJlY3QtdG8tY29uc3VtZXIvd2h5LWJyYW5kcy1saWtlLXdhcmJ5LXBhcmtlci1uZWVkLW1vcmUtYnJhbmQtYXdhcmVuZXNzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyMyZ1dG1fdGVybT1IWFpWRVY1T1RaQ1FaT1ZLNFVFSERYR0pZWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9pbWFnZVcFc3BjZXVCCmTUNLnZZPd6rLFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now, they need to figure out new ways to find customers.](~/AAAHagA~/RgRmvD40P4QJAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9kaXJlY3QtdG8tY29uc3VtZXIvd2h5LWJyYW5kcy1saWtlLXdhcmJ5LXBhcmtlci1uZWVkLW1vcmUtYnJhbmQtYXdhcmVuZXNzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyMyZ1dG1fdGVybT1IWFpWRVY1T1RaQ1FaT1ZLNFVFSERYR0pZWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9kZWtXBXNwY2V1Qgpk1DS52WT3eqyxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRmvD40P4QJAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9kaXJlY3QtdG8tY29uc3VtZXIvd2h5LWJyYW5kcy1saWtlLXdhcmJ5LXBhcmtlci1uZWVkLW1vcmUtYnJhbmQtYXdhcmVuZXNzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyMyZ1dG1fdGVybT1IWFpWRVY1T1RaQ1FaT1ZLNFVFSERYR0pZWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9jdGFXBXNwY2V1Qgpk1DS52WT3eqyxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [RETAIL](~/AAAHagA~/RgRmvD40P0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9yZXRhaWw_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNDA4MjMmdXRtX3Rlcm09UzZQQkNRVEJPTkFEUk1aNTdXRUdCVENIR00mdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1Qgpk1DS52WT3eqyxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [How Retailers Convince Coveted Brands to Go on Sale](~/AAAHagA~/RgRmvD40P0T8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9ob3ctcmV0YWlsZXJzLWNvbnZpbmNlLWNvdmV0ZWQtYnJhbmRzLXRvLWdvLW9uLXNhbGUvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODIzJnV0bV90ZXJtPVM2UEJDUVRCT05BRFJNWjU3V0VHQlRDSEdNJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX3RpdGxlVwVzcGNldUIKZNQ0udlk93qssVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Sheena Butler-Young ~/AAAHagA~/RgRmvD40P0T8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9ob3ctcmV0YWlsZXJzLWNvbnZpbmNlLWNvdmV0ZWQtYnJhbmRzLXRvLWdvLW9uLXNhbGUvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODIzJnV0bV90ZXJtPVM2UEJDUVRCT05BRFJNWjU3V0VHQlRDSEdNJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2ltYWdlVwVzcGNldUIKZNQ0udlk93qssVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [Consumers can find discounts from countless retailers year round. Getting sought-after labels to join the fray is just one way the merchandiser’s job has grown more complex.](~/AAAHagA~/RgRmvD40P0T6aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9ob3ctcmV0YWlsZXJzLWNvbnZpbmNlLWNvdmV0ZWQtYnJhbmRzLXRvLWdvLW9uLXNhbGUvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODIzJnV0bV90ZXJtPVM2UEJDUVRCT05BRFJNWjU3V0VHQlRDSEdNJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2Rla1cFc3BjZXVCCmTUNLnZZPd6rLFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRmvD40P0T6aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9ob3ctcmV0YWlsZXJzLWNvbnZpbmNlLWNvdmV0ZWQtYnJhbmRzLXRvLWdvLW9uLXNhbGUvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODIzJnV0bV90ZXJtPVM2UEJDUVRCT05BRFJNWjU3V0VHQlRDSEdNJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2N0YVcFc3BjZXVCCmTUNLnZZPd6rLFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [RETAIL](~/AAAHagA~/RgRmvD40P0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9yZXRhaWw_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNDA4MjMmdXRtX3Rlcm09NEJQUkRDNkJSWkVQWk9VVUM2Q09FNEhRRlkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfdG9waWNXBXNwY2V1Qgpk1DS52WT3eqyxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Is Inflation Beaten? Depends on Where You Look](~/AAAHagA~/RgRmvD40P0T3aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9yZXRhaWwvaXMtaW5mbGF0aW9uLWJlYXRlbi1kZXBlbmRzLW9uLXdoZXJlLXlvdS1sb29rLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyMyZ1dG1fdGVybT00QlBSREM2QlJaRVBaT1VVQzZDT0U0SFFGWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM190aXRsZVcFc3BjZXVCCmTUNLnZZPd6rLFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Brian Baskin ~/AAAHagA~/RgRmvD40P0T3aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9yZXRhaWwvaXMtaW5mbGF0aW9uLWJlYXRlbi1kZXBlbmRzLW9uLXdoZXJlLXlvdS1sb29rLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyMyZ1dG1fdGVybT00QlBSREM2QlJaRVBaT1VVQzZDT0U0SFFGWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19pbWFnZVcFc3BjZXVCCmTUNLnZZPd6rLFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [This week will bring more readings on consumer prices from Japan, the UK and Eurozone, plus a financial update from Tapestry, fresh off its acquisition of Capri. That, plus what else to watch for in the coming days.](~/AAAHagA~/RgRmvD40P0T1aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9yZXRhaWwvaXMtaW5mbGF0aW9uLWJlYXRlbi1kZXBlbmRzLW9uLXdoZXJlLXlvdS1sb29rLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyMyZ1dG1fdGVybT00QlBSREM2QlJaRVBaT1VVQzZDT0U0SFFGWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19kZWtXBXNwY2V1Qgpk1DS52WT3eqyxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRmvD40P0T1aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9yZXRhaWwvaXMtaW5mbGF0aW9uLWJlYXRlbi1kZXBlbmRzLW9uLXdoZXJlLXlvdS1sb29rLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyMyZ1dG1fdGVybT00QlBSREM2QlJaRVBaT1VVQzZDT0U0SFFGWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19jdGFXBXNwY2V1Qgpk1DS52WT3eqyxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRmvD40P0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODIzJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZNQ0udlk93qssVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRmvD40P0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODIzJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZNQ0udlk93qssVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) NEWS BRIEFS - [Li-Ning First Half Profit Slips 3%](~/AAAHagA~/RgRmvD40P0TfaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvY2hpbmEvbGktbmluZy1maXJzdC1oYWxmLXByb2ZpdC1zbGlwcy0zLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyMyZ1dG1fdGVybT1KNVJWTzU0WFpSQUJYQ1dPSVZQTUlYN1E2RSZ1dG1fY29udGVudD1uZXdzYnJpZWZfMVcFc3BjZXVCCmTUNLnZZPd6rLFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - [Personal Shopping Platform In-Seam Secures $2 Million in Funding](~/AAAHagA~/RgRmvD40P0T-aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL3BlcnNvbmFsLXNob3BwaW5nLXBsYXRmb3JtLWluLXNlYW0tc2VjdXJlcy0yLW1pbGxpb24taW4tZnVuZGluZy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNDA4MjMmdXRtX3Rlcm09VFVLUUxMSDRKVkI2Tks1TzZQSlY2M1lIWE0mdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzJXBXNwY2V1Qgpk1DS52WT3eqyxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) ADVERTISEMENT ~/AAAHagA~/RgRmvD40P0QWaHR0cHM6Ly9iaXQubHkvM3M2RVZlY1cFc3BjZXVCCmTUNLnZZPd6rLFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ 2023's Best Practices in Apparel Sizing Learn why apparel brands and retailers can benefit enormously from a meaningful AI sizing strategy to scale their business, attract and retain more customers, increase AOV and conversion, and significantly reduce return rates while making a positive impact on sustainability goals. This guide provides an actionable outline around crafting an AI sizing strategy, the steps to implement it, and the metrics for success. [GET THE GUIDE](~/AAAHagA~/RgRmvD40P0QWaHR0cHM6Ly9iaXQubHkvM3M2RVZlY1cFc3BjZXVCCmTUNLnZZPd6rLFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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