Inform Your Growth Strategy with BoF Case Studies

Explore 30+ case studies covering Retail, Marketing, Tech and more     Dear {NAME}, If you’re looking to use the summer holiday season as a time dedicated to your professional knowledge-building, BoF Professional All-Access membership gives you access to our unique collection of more than 30 case studies exploring the challenges and opportunities confronting the fashion and beauty industries, as told through the real-life experiences of top industry players. Each case study draws on extensive interviews to share lessons, advice and inspiration, giving you rich insight into today’s trending topics, from how to build a profitable DTC brand and unpacking generative AI to exploring the best-in-class strategies of some of luxury’s leading heritage brands. BoF case studies are created exclusively for BoF Professional All-Access Members. To enjoy unlimited access to our entire case study collection, plus news, analysis, masterclasses and digital live events, [join BoF Professional with our 30-day risk-free trial](~/AAAHagA~/RgRmompBP0S0aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzLz9saWQ9MWwwaXNiZHd4dmVqJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhc2VfU3R1ZGllc19Db2xsZWN0aW9uX1N1bW1lcl8yNTA3MjMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZLdB5b9k8km7qVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) for just £1/$1/€1.   Technology ~/AAAHagA~/RgRmompBP0TzaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy90ZWNobm9sb2d5L2dlbmVyYXRpdmUtYWktcGxheWJvb2stbWFjaGluZS1sZWFybmluZy1lbWVyZ2luZy10ZWNobm9sb2d5Lz9saWQ9NHg4NHlnM3BtZDI5JnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhc2VfU3R1ZGllc19Db2xsZWN0aW9uX1N1bW1lcl8yNTA3MjMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZLdB5b9k8km7qVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk The Complete Playbook for Generative AI in Fashion In this case study, early adopters and experts unpack the opportunities and challenges of putting gen AI to use to design products, create content, and better connect with customers. ~/AAAHagA~/RgRmompBP0T1aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy90ZWNobm9sb2d5L2ZyaWN0aW9ubGVzcy1jb21tZXJjZS1zaG9wcGluZy1vbmxpbmUtc3RvcmVzLXB1cmNoYXNlLWpvdXJuZXkvP2xpZD05ZjBmenN3emI4dG4mdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FzZV9TdHVkaWVzX0NvbGxlY3Rpb25fU3VtbWVyXzI1MDcyMyZ1dG1fY29udGVudD1XBXNwY2V1Qgpkt0Hlv2TySbupUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ How to Take the Friction Out of Commerce Tools and services are helping fashion and beauty players stem the billions of dollars they reportedly lose due to abandoned carts. In this case study, BoF zeros in on the checkout stage.   Beauty ~/AAAHagA~/RgRmompBP0ThaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy9iZWF1dHkvZWxmLWJlYXV0eS1icmFuZC1zdHJhdGVneS1jb3NtZXRpY3Mtc2tpbi1jYXJlLz9saWQ9M2swcmhxcDJ2YTB2JnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhc2VfU3R1ZGllc19Db2xsZWN0aW9uX1N1bW1lcl8yNTA3MjMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZLdB5b9k8km7qVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Inside Beauty’s Biggest Disruptor E.l.f. has rapidly become one of the most profitable beauty businesses. This case study unpacks the pillars underpinning E.l.f.’s strategy that other beauty companies can adapt for their own businesses. ~/AAAHagA~/RgRmompBP0T3aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy9iZWF1dHkvaG93LXRvLWJ1aWxkLWluZGVwZW5kZW50LWJlYXV0eS1icmFuZC1za2luLWNhcmUtZnJhZ3JhbmNlLWhhaXItY2FyZS8_bGlkPXpkaXIwd3F3bXg5ciZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1DYXNlX1N0dWRpZXNfQ29sbGVjdGlvbl9TdW1tZXJfMjUwNzIzJnV0bV9jb250ZW50PVcFc3BjZXVCCmS3QeW_ZPJJu6lSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ How to Build an Independent Beauty Brand From fragrance to skin care to hair care, independent brands are making their mark. This case study lays bare what it takes to stand out and grow by examining lessons from three indie start-ups.   Retail / Direct-to-Consumer ~/AAAHagA~/RgRmompBP0TkaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy9yZXRhaWwvbWFya2Rvd25zLWludmVudG9yeS1tYW5hZ2VtZW50LXNhbGVzLWRpc2NvdW50aW5nLz9saWQ9NW1ia2I0dHNvdGhvJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhc2VfU3R1ZGllc19Db2xsZWN0aW9uX1N1bW1lcl8yNTA3MjMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZLdB5b9k8km7qVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk The Complete Guide to Managing Markdowns Offloading excess merchandise has never been more complex and critical for brands and retailers. BoF unpacks best practices at every stage, from planning to liquidation. ~/AAAHagA~/RgRmompBP4QFAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvZGlyZWN0LXRvLWNvbnN1bWVyL2hvdy10by1idWlsZC1wcm9maXRhYmxlLWR0Yy1icmFuZC1tYXJpbmUtbGF5ZXItdHJpbm55LWxvbmRvbi1tZXVuZGllcy8_bGlkPWRhcnAxcG93ZXoxbCZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1DYXNlX1N0dWRpZXNfQ29sbGVjdGlvbl9TdW1tZXJfMjUwNzIzJnV0bV9jb250ZW50PVcFc3BjZXVCCmS3QeW_ZPJJu6lSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ How to Build a Profitable DTC Brand Pioneering DTC brands offer a blueprint for achieving both top- and bottom-line growth. BoF identifies the pillars of profitability that other DTC brands can apply themselves.   Luxury ~/AAAHagA~/RgRmompBP0TnaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy9sdXh1cnkvaGVybWVzLWxlYXRoZXItZ29vZHMtc3RyYXRlZ3ktaGFuZGJhZ3MtYmlya2luLWtlbGx5Lz9saWQ9ejAxZ2xxbTlsMmQxJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhc2VfU3R1ZGllc19Db2xsZWN0aW9uX1N1bW1lcl8yNTA3MjMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZLdB5b9k8km7qVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Inside Hermès’ Best-in-Class Leather Goods Strategy BoF explores how the French luxury house’s approach to supply chain, design, communications and retail has powered blockbuster demand for iconic bags like the Birkin and Kelly. ~/AAAHagA~/RgRmompBP0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy9sdXh1cnkvY2hyaXN0aWFuLWRpb3Itc3RyYXRlZ3ktbHZtaC1waWV0cm8tYmVjY2FyaS1tYXJpYS1ncmF6aWEtY2hpdXJpLWtpbS1qb25lcy8_bGlkPWhkOHF3ZDVyOG1lZSZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1DYXNlX1N0dWRpZXNfQ29sbGVjdGlvbl9TdW1tZXJfMjUwNzIzJnV0bV9jb250ZW50PVcFc3BjZXVCCmS3QeW_ZPJJu6lSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ Inside the $7 Billion Dior Phenomenon BoF explores how the brand tripled its revenue through radical business transformation, encompassing everything from embracing e-commerce to investing in flagships.   Interested in learning more? 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