New Report: The Luxury Landscape for Chinese Consumers

Explore the new dynamics of China’s luxury shoppers   ~/AAAHagA~/RgRmkmGWP0TraHR0cHM6Ly9zaG9wLmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9wcm9kdWN0cy9keW5hbWljLWpvdXJuZXlzLWNoaW5hLWx1eHVyeS1zaG9wcGVycy1ob21lLWFicm9hZD9saWQ9MHE4ZGFpNHFwODcwJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUJvRkluc2lnaHRzX0NoaW5hX1JlcG9ydF9MYXVuY2hfMTMwNzIzJnV0bV9jb250ZW50PUluc2lnaHRzX0xhdW5jaFcFc3BjZXVCCmSmltyvZMtN_uRSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ Dear {NAME}, Chinese customers' spending on luxury fashion and beauty is set to surpass pre-pandemic levels, reaching roughly $131 billion by 2027, according to BoF Insights’ latest report. This unprecedented growth presents an array of untapped opportunities for global luxury brands and retailers in the years ahead. [Dynamic Journeys: China's Luxury Shoppers at Home and Abroad](~/AAAHagA~/RgRmkmGWP0TraHR0cHM6Ly9zaG9wLmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9wcm9kdWN0cy9keW5hbWljLWpvdXJuZXlzLWNoaW5hLWx1eHVyeS1zaG9wcGVycy1ob21lLWFicm9hZD9saWQ9ejV2b3QyaDhoc2xiJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUJvRkluc2lnaHRzX0NoaW5hX1JlcG9ydF9MYXVuY2hfMTMwNzIzJnV0bV9jb250ZW50PUluc2lnaHRzX0xhdW5jaFcFc3BjZXVCCmSmltyvZMtN_uRSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) leans into proprietary consumer research, expert interviews and third-party inputs to provide need-to-know analysis about this rapidly shifting market. With a particular focus on mainland China as well as Hong Kong, our comprehensive report offers exclusive insights that delve into: - Shifting shopping patterns: Explore the shift in Chinese luxury spending as shoppers pivot homewards, with two-thirds of purchases expected to occur within mainland China by 2027, compared with one-third in pre-pandemic times. We uncover the factors driving this change and reveal how brands can adapt their strategies to capture the domestic market. - Digital’s pivotal influence: Understand how Chinese digital platforms like WeChat, Douyin and Xiaohongshu are shaping the luxury shopping landscape in China. Gain insight into how the integration of digital and physical experiences can strengthen customer journeys. - Domestic travel’s growth dynamics: Explore how a new era for local travel and tourism are influencing luxury spending. Discover which destinations are at the top of travel wish lists, and understand how global luxury brands can capitalise on this travel surge. - International travel’s growth dynamics: Gain a comprehensive understanding of Chinese shoppers' global travel and shopping plans. Learn how culture- and nature-inspired experiences play a new role in their luxury shopping abroad. By purchasing this report, you'll have access to executive perspectives, nationally representative surveys, market sizing data, wholesale data, social media sentiment analysis and more. Don't miss out on this exclusive opportunity to gain a competitive edge with [Dynamic Journeys: China's Luxury Shoppers at Home and Abroad](~/AAAHagA~/RgRmkmGWP0TraHR0cHM6Ly9zaG9wLmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9wcm9kdWN0cy9keW5hbWljLWpvdXJuZXlzLWNoaW5hLWx1eHVyeS1zaG9wcGVycy1ob21lLWFicm9hZD9saWQ9YzU2aGlnM2E2YndkJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUJvRkluc2lnaHRzX0NoaW5hX1JlcG9ydF9MYXVuY2hfMTMwNzIzJnV0bV9jb250ZW50PUluc2lnaHRzX0xhdW5jaFcFc3BjZXVCCmSmltyvZMtN_uRSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) and unlock the full potential of your brand today. [BUY NOW](~/AAAHagA~/RgRmkmGWP0TraHR0cHM6Ly9zaG9wLmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9wcm9kdWN0cy9keW5hbWljLWpvdXJuZXlzLWNoaW5hLWx1eHVyeS1zaG9wcGVycy1ob21lLWFicm9hZD9saWQ9aWc2cjVrdmxydThlJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUJvRkluc2lnaHRzX0NoaW5hX1JlcG9ydF9MYXVuY2hfMTMwNzIzJnV0bV9jb250ZW50PUluc2lnaHRzX0xhdW5jaFcFc3BjZXVCCmSmltyvZMtN_uRSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) For a look at all research published by BoF Insights, please click [here](~/AAAHagA~/RgRmkmGWP0SwaHR0cHM6Ly9zaG9wLmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS8_bGlkPXkzeWxkMjh6NnhkMSZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1Cb0ZJbnNpZ2h0c19DaGluYV9SZXBvcnRfTGF1bmNoXzEzMDcyMyZ1dG1fY29udGVudD1JbnNpZ2h0c19MYXVuY2hXBXNwY2V1Qgpkppbcr2TLTf7kUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~). Should you have any questions about BoF Insights, or if you would like to suggest future topics for the team to research, please do not hesitate to reach out to our team at [insights@businessoffashion.com](mailto:insights@businessoffashion.com?subject=BoF%20Insights%20Enquiry). The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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