Case Study — The Complete Playbook for Generative AI in Fashion

Examples from Zalando, Revolve, Casablanca, Salesforce and More   ~/AAAHagA~/RgRmdtmjP0TvaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy90ZWNobm9sb2d5L2dlbmVyYXRpdmUtYWktcGxheWJvb2stbWFjaGluZS1sZWFybmluZy1lbWVyZ2luZy10ZWNobm9sb2d5Lz9saWQ9a2VsaHhjYWVtdGR1JnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1vbnRobHlfUm91bmR1cF8yMjA2MjNfUmVnaXN0ZXJlZCZ1dG1fY29udGVudD1XBXNwY2V1Qgpki6NUlGQ6jtm_Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ Dear {NAME}, For months now, there's been no shortage of headlines announcing the disruptive potential of generative AI, spurred by news like Microsoft’s $10 billion investment in OpenAI, the company behind ChatGPT, and Google's rush to incorporate the technology into its products. Amid all this buzz, a variety of industries have been trying to take advantage of generative AI’s content-creating capabilities, including fashion. In our latest case study, The Complete Playbook for Generative AI in Fashion, BoF’s Technology Correspondent Marc Bain unpacks the hype around this emerging technology and explores its opportunities, challenges and risks in multiple parts of fashion’s value chain. Using in-depth research into early adopters ranging from Revolve to Zalando to Salesforce, this case study showcases the current state of play in generative AI for product design, visual content creation, copywriting and customer experience to understand why many experts say its flexibility and variety of uses could help it become one of the most consequential technologies in decades for fashion. [DOWNLOAD NOW](~/AAAHagA~/RgRmdtmjP0TvaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy90ZWNobm9sb2d5L2dlbmVyYXRpdmUtYWktcGxheWJvb2stbWFjaGluZS1sZWFybmluZy1lbWVyZ2luZy10ZWNobm9sb2d5Lz9saWQ9MnBneTNpMnF1eDQ3JnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1vbnRobHlfUm91bmR1cF8yMjA2MjNfUmVnaXN0ZXJlZCZ1dG1fY29udGVudD1XBXNwY2V1Qgpki6NUlGQ6jtm_Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) To read this case study and more, [join BoF Professional with our 30-day risk free trial](~/AAAHagA~/RgRmdtmjP0SwaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzLz9saWQ9MHdkY3lhYm14Z3BuJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1vbnRobHlfUm91bmR1cF8yMjA2MjNfUmVnaXN0ZXJlZCZ1dG1fY29udGVudD1XBXNwY2V1Qgpki6NUlGQ6jtm_Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) for just £1/$1/€1.   More From BoF Professional ~/AAAHagA~/RgRmdtmjP0TsaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy90ZWNobm9sb2d5L21hc3RlcmNsYXNzLXRoZS1jb21wbGV0ZS1wbGF5Ym9vay1mb3ItZ2VuZXJhdGl2ZS1haS1pbi1mYXNoaW9uLz9saWQ9djBydjI0dTlrM2M4JnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1vbnRobHlfUm91bmR1cF8yMjA2MjNfUmVnaXN0ZXJlZCZ1dG1fY29udGVudD1XBXNwY2V1Qgpki6NUlGQ6jtm_Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ Masterclass — The Complete Playbook for Generative AI in Fashion Join us on Tuesday, July 11 at 16:00 BST/11:00 EDT for our next BoF Professional Masterclass as BoF's Marc Bain, along with a panel of experts, unpack our latest case study on generative AI. ~/AAAHagA~/RgRmdtmjP0TTaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9zaG9wcGluZy1ldmVudHMtcGFydGllcy1icmFuZC1tYXJrZXRpbmcvP2xpZD1vbWlhdjAzMmRscG0mdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249TW9udGhseV9Sb3VuZHVwXzIyMDYyM19SZWdpc3RlcmVkJnV0bV9jb250ZW50PVcFc3BjZXVCCmSLo1SUZDqO2b9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ Shopping Events Are Back. Here’s How to Make the Most of Them As digital advertising costs climb, fashion brands are embracing events like in-store happy hours, trunk shows and parties in various formats to generate brand awareness and drive sales. ~/AAAHagA~/RgRmdtmjP0T2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3N1c3RhaW5hYmlsaXR5L2V1LWV1cm9wZS1lbmQtZmFzdC1mYXNoaW9uLXN1c3RhaW5hYmlsaXR5LXJlZ3VsYXRpb24tZHVlLWRpbGlnZW5jZS8_bGlkPWk0NjMxaXpjMWl4ayZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1Nb250aGx5X1JvdW5kdXBfMjIwNjIzX1JlZ2lzdGVyZWQmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZIujVJRkOo7Zv1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Will Europe ‘End Fast Fashion’? The EU parliament has backed recommendations to toughen proposed measures to tackle the excessive production and consumption of fashion. ~/AAAHagA~/RgRmdtmjP4QwAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9sdXh1cnkvd2hhdHMtbmV4dC1mb3ItdGlmZmFueS11bmRlci1sdm1oLz9saWQ9ZzRpdjR6d211MTM2JnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1vbnRobHlfUm91bmR1cF8yMjA2MjNfUmVnaXN0ZXJlZCZ1dG1fY29udGVudD0jOn46dGV4dD1Gb2xsb3dpbmclMjB0aGUlMjByZW9wZW5pbmclMjBvZiUyMGl0cyxhcmNoaXZhbCUyMGpld2VsbGVyeSUyQyUyMGZvb2QlMjBhbmQlMjBob3NwaXRhbGl0eS5XBXNwY2V1Qgpki6NUlGQ6jtm_Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ What’s Next for Tiffany Under LVMH? After Beyoncé campaigns and a sweeping renovation of its New York flagship, CEO Anthony Ledru is planning to push the brand upmarket on multiple fronts. 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