The Athleisure-fication of Everything

H&M’s Surprise Profit, Would You Buy Lube From a Celebrity? ~/AAAHagA~/RgRmCO-eP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMxMDMyMyZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmQPnmomZFC9aO5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRmCO-eP0QWaHR0cHM6Ly9iaXQubHkvM3lXRm8ydlcFc3BjZXVCCmQPnmomZFC9aO5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ WHAT YOU NEED TO KNOW TODAY: FRIDAY, MARCH 31, 2023 - Athleisure’s [comfort-first approach to fashion is infiltrating all sorts of categories](~/AAAHagA~/RgRmCO-eP0S_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9wZWFrLWF0aGxlaXN1cmUtY29tZm9ydC1kcmVzc2luZy10cmVuZC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTAzMjMmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpkD55qJmRQvWjuUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~), from trousers to formalwear, even as the trend itself fades. - [H&M posted a surprise profit](~/AAAHagA~/RgRmCO-eP0TUaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3N1c3RhaW5hYmlsaXR5L2htLWNpcmN1bGFyLWVhcm5pbmdzLXNlbGxweS1wcm9maXQtcmVzYWxlLWVtaXNzaW9ucy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTAzMjMmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpkD55qJmRQvWjuUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) from cost-cutting and its upped stake in resale platform Sellpy. - [Christina Aguilera is the latest famous face to back a sexual wellness line](~/AAAHagA~/RgRmCO-eP0S8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS93b3VsZC15b3UtYnV5LWx1YmUtZnJvbS1hLWNlbGVicml0eS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTAzMjMmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpkD55qJmRQvWjuUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~), an emerging frontier for both beauty and celebrity branding. - [Sephora is partnering with Zappos to sell beauty products](~/AAAHagA~/RgRmCO-eP0SnaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9zZXBob3JhLXphcHBvcy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTAzMjMmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpkD55qJmRQvWjuUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) through the Amazon-owned e-commerce site. TOP STORIES [RETAIL](~/AAAHagA~/RgRmCO-eP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9yZXRhaWw_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTAzMjMmdXRtX3Rlcm09VUlMRFFGMldZSkJXQkMyNDVMTzU1QjJIVzQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdG9waWNXBXNwY2V1QgpkD55qJmRQvWjuUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [The Athleisure-fication of Everything](~/AAAHagA~/RgRmCO-eP0TvaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9wZWFrLWF0aGxlaXN1cmUtY29tZm9ydC1kcmVzc2luZy10cmVuZC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTAzMjMmdXRtX3Rlcm09VUlMRFFGMldZSkJXQkMyNDVMTzU1QjJIVzQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdGl0bGVXBXNwY2V1QgpkD55qJmRQvWjuUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Cathaleen Chen ~/AAAHagA~/RgRmCO-eP0TvaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9wZWFrLWF0aGxlaXN1cmUtY29tZm9ydC1kcmVzc2luZy10cmVuZC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTAzMjMmdXRtX3Rlcm09VUlMRFFGMldZSkJXQkMyNDVMTzU1QjJIVzQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfaW1hZ2VXBXNwY2V1QgpkD55qJmRQvWjuUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [Demand for leggings and sweats may have peaked, but the pandemic’s comfort-first aesthetic is hardly dead. It’s simply mutating into something else: a yet-to-be-named category that incorporates stretch and softness into a staggering number of fashion staples, from trousers to jumpsuits.](~/AAAHagA~/RgRmCO-eP0TtaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9wZWFrLWF0aGxlaXN1cmUtY29tZm9ydC1kcmVzc2luZy10cmVuZC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTAzMjMmdXRtX3Rlcm09VUlMRFFGMldZSkJXQkMyNDVMTzU1QjJIVzQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfZGVrVwVzcGNldUIKZA-eaiZkUL1o7lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRmCO-eP0TtaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9wZWFrLWF0aGxlaXN1cmUtY29tZm9ydC1kcmVzc2luZy10cmVuZC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTAzMjMmdXRtX3Rlcm09VUlMRFFGMldZSkJXQkMyNDVMTzU1QjJIVzQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfY3RhVwVzcGNldUIKZA-eaiZkUL1o7lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [SUSTAINABILITY](~/AAAHagA~/RgRmCO-eP0TNaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9zdXN0YWluYWJpbGl0eT91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMxMDMyMyZ1dG1fdGVybT01UDIyTDJVV0ZCRFVaT1hRNUJEVDNWM1lZVSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl90b3BpY1cFc3BjZXVCCmQPnmomZFC9aO5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [H&M Aims for Faster, Stronger, Circular Business](~/AAAHagA~/RgRmCO-eP4QEAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9zdXN0YWluYWJpbGl0eS9obS1jaXJjdWxhci1lYXJuaW5ncy1zZWxscHktcHJvZml0LXJlc2FsZS1lbWlzc2lvbnMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMzEwMzIzJnV0bV90ZXJtPTVQMjJMMlVXRkJEVVpPWFE1QkRUM1YzWVlVJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX3RpdGxlVwVzcGNldUIKZA-eaiZkUL1o7lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Sarah Kent ~/AAAHagA~/RgRmCO-eP4QEAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9zdXN0YWluYWJpbGl0eS9obS1jaXJjdWxhci1lYXJuaW5ncy1zZWxscHktcHJvZml0LXJlc2FsZS1lbWlzc2lvbnMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMzEwMzIzJnV0bV90ZXJtPTVQMjJMMlVXRkJEVVpPWFE1QkRUM1YzWVlVJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2ltYWdlVwVzcGNldUIKZA-eaiZkUL1o7lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [The Swedish fast fashion giant posted a surprise profit in the first quarter, in part due to its increased stake in resale platform Sellpy. It offers a glimpse at how the company hopes to decouple its growth from impact.](~/AAAHagA~/RgRmCO-eP4QCAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9zdXN0YWluYWJpbGl0eS9obS1jaXJjdWxhci1lYXJuaW5ncy1zZWxscHktcHJvZml0LXJlc2FsZS1lbWlzc2lvbnMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMzEwMzIzJnV0bV90ZXJtPTVQMjJMMlVXRkJEVVpPWFE1QkRUM1YzWVlVJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2Rla1cFc3BjZXVCCmQPnmomZFC9aO5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRmCO-eP4QCAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9zdXN0YWluYWJpbGl0eS9obS1jaXJjdWxhci1lYXJuaW5ncy1zZWxscHktcHJvZml0LXJlc2FsZS1lbWlzc2lvbnMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMzEwMzIzJnV0bV90ZXJtPTVQMjJMMlVXRkJEVVpPWFE1QkRUM1YzWVlVJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2N0YVcFc3BjZXVCCmQPnmomZFC9aO5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [BEAUTY](~/AAAHagA~/RgRmCO-eP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9iZWF1dHk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTAzMjMmdXRtX3Rlcm09Tk9CTENLTk9SSkFMM01BVVdVUkFIRVJPQkEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfdG9waWNXBXNwY2V1QgpkD55qJmRQvWjuUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Would You Buy Lube From a Celebrity?](~/AAAHagA~/RgRmCO-eP0TsaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS93b3VsZC15b3UtYnV5LWx1YmUtZnJvbS1hLWNlbGVicml0eS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTAzMjMmdXRtX3Rlcm09Tk9CTENLTk9SSkFMM01BVVdVUkFIRVJPQkEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfdGl0bGVXBXNwY2V1QgpkD55qJmRQvWjuUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Rachel Strugatz ~/AAAHagA~/RgRmCO-eP0TsaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS93b3VsZC15b3UtYnV5LWx1YmUtZnJvbS1hLWNlbGVicml0eS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTAzMjMmdXRtX3Rlcm09Tk9CTENLTk9SSkFMM01BVVdVUkFIRVJPQkEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfaW1hZ2VXBXNwY2V1QgpkD55qJmRQvWjuUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [Christina Aguilera is the co-founder and chief brand advisor of Playground, a line that specialises in sexual wellness – a space that’s emerging as the next frontier for celebrity branding.](~/AAAHagA~/RgRmCO-eP0TqaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS93b3VsZC15b3UtYnV5LWx1YmUtZnJvbS1hLWNlbGVicml0eS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTAzMjMmdXRtX3Rlcm09Tk9CTENLTk9SSkFMM01BVVdVUkFIRVJPQkEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfZGVrVwVzcGNldUIKZA-eaiZkUL1o7lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRmCO-eP0TqaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS93b3VsZC15b3UtYnV5LWx1YmUtZnJvbS1hLWNlbGVicml0eS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTAzMjMmdXRtX3Rlcm09Tk9CTENLTk9SSkFMM01BVVdVUkFIRVJPQkEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfY3RhVwVzcGNldUIKZA-eaiZkUL1o7lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [Sephora to Sell Its Beauty Brands with Zappos](~/AAAHagA~/RgRmCO-eP0TXaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9zZXBob3JhLXphcHBvcy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTAzMjMmdXRtX3Rlcm09QkdGSUlMT1VXWkgyNUlDSlRQNFFWVk42VEEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfdGl0bGVXBXNwY2V1QgpkD55qJmRQvWjuUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRmCO-eP0TVaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9zZXBob3JhLXphcHBvcy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTAzMjMmdXRtX3Rlcm09QkdGSUlMT1VXWkgyNUlDSlRQNFFWVk42VEEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfY3RhVwVzcGNldUIKZA-eaiZkUL1o7lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [Tapestry Invests in Alternative Leather Company Gen Phoenix](~/AAAHagA~/RgRmCO-eP0T8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3Mvc3VzdGFpbmFiaWxpdHkvdGFwZXN0cnktZ2VuLXBob2VuaXgtYWx0ZXJuYXRpdmUtbGVhdGhlci1pbnZlc3QvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMzEwMzIzJnV0bV90ZXJtPUM1WVFZSzMzSVpDNkRQRUFHM05EM0lGRFBRJnV0bV9jb250ZW50PXRvcF9zdG9yeV81X3RpdGxlVwVzcGNldUIKZA-eaiZkUL1o7lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRmCO-eP0T6aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3Mvc3VzdGFpbmFiaWxpdHkvdGFwZXN0cnktZ2VuLXBob2VuaXgtYWx0ZXJuYXRpdmUtbGVhdGhlci1pbnZlc3QvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMzEwMzIzJnV0bV90ZXJtPUM1WVFZSzMzSVpDNkRQRUFHM05EM0lGRFBRJnV0bV9jb250ZW50PXRvcF9zdG9yeV81X2N0YVcFc3BjZXVCCmQPnmomZFC9aO5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just 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