New Case Study — The Complete Guide to Managing Markdowns

Top BoF Professional Exclusives This Month   ~/AAAHagA~/RgRmBU9dP0SjaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz9saWQ9M2FtM3kyMWF5YWdmJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1vbnRobHlfUm91bmR1cF8yODAzMjNfUmVnX0FjdGl2ZV9FbmdhZ2VkJnV0bV9jb250ZW50PVcFc3BjZXVCCmQPXcoiZEpzSTxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ~/AAAHagA~/RgRmBU9dP0ToaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy9yZXRhaWwvbWFya2Rvd25zLWludmVudG9yeS1tYW5hZ2VtZW50LXNhbGVzLWRpc2NvdW50aW5nLz9saWQ9OWZwMHJwNnRjaGs3JnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1vbnRobHlfUm91bmR1cF8yODAzMjNfUmVnX0FjdGl2ZV9FbmdhZ2VkJnV0bV9jb250ZW50PVcFc3BjZXVCCmQPXcoiZEpzSTxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ Dear {NAME}, It’s more critical than ever for fashion brands and retailers to control how quickly their inventory moves. That’s easier said than done, given the multiple and often complex decisions that need to be made to shift inventory, from how much to produce to how to offload overstock before the next season begins. The consequences of getting any part of the process wrong can be dire, as countless mall retailers have learned in the past two decades. Sales and promotions are always the most tactically optimal approach, but timing and frequency require careful consideration. In our latest case study [The Complete Guide to Managing Markdowns](~/AAAHagA~/RgRmBU9dP0ToaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy9yZXRhaWwvbWFya2Rvd25zLWludmVudG9yeS1tYW5hZ2VtZW50LXNhbGVzLWRpc2NvdW50aW5nLz9saWQ9M2o2bHB1Nnp6a25rJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1vbnRobHlfUm91bmR1cF8yODAzMjNfUmVnX0FjdGl2ZV9FbmdhZ2VkJnV0bV9jb250ZW50PVcFc3BjZXVCCmQPXcoiZEpzSTxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~), Cathaleen Chen, BoF’s Retail Correspondent, breaks down the entire inventory and markdown process, sharing best practices at each stage, from planning to liquidation. To read this case study and more, join BoF Professional with our 30-day risk free trial for just £1/$1/€1. [READ NOW](~/AAAHagA~/RgRmBU9dP0ToaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy9yZXRhaWwvbWFya2Rvd25zLWludmVudG9yeS1tYW5hZ2VtZW50LXNhbGVzLWRpc2NvdW50aW5nLz9saWQ9NmRpcmJyZW9xMDczJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1vbnRobHlfUm91bmR1cF8yODAzMjNfUmVnX0FjdGl2ZV9FbmdhZ2VkJnV0bV9jb250ZW50PVcFc3BjZXVCCmQPXcoiZEpzSTxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [Register now](~/AAAHagA~/RgRmBU9dP0TjaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9yZXRhaWwvYm9mLWxpdmUtdGhlLWNvbXBsZXRlLWd1aWRlLXRvLW1hbmFnaW5nLW1hcmtkb3ducy8_bGlkPTI0bG56Y2YydWd6eCZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1Nb250aGx5X1JvdW5kdXBfMjgwMzIzX1JlZ19BY3RpdmVfRW5nYWdlZCZ1dG1fY29udGVudD1XBXNwY2V1QgpkD13KImRKc0k8Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) for the #BoFLIVE Masterclass on Thursday, 13 April at 16:00 BST / 11:00 EDT as we discuss the key insights from the case study with Cathaleen and special guests.   Top Member-Exclusives This Month ~/AAAHagA~/RgRmBU9dP0TjaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9yZXRhaWwvYm9mLWxpdmUtdGhlLWNvbXBsZXRlLWd1aWRlLXRvLW1hbmFnaW5nLW1hcmtkb3ducy8_bGlkPW5zNmtzbTNsYzV5ciZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1Nb250aGx5X1JvdW5kdXBfMjgwMzIzX1JlZ19BY3RpdmVfRW5nYWdlZCZ1dG1fY29udGVudD1XBXNwY2V1QgpkD13KImRKc0k8Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ Thursday, 13 April 16:00 BST / 11:00 EDT Join our #BoFLIVE Masterclass on Thursday, 13 April as we discuss the key insights from the The Complete Guide to Managing Markdowns case study. ~/AAAHagA~/RgRmBU9dP0TUaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS93aGF0cy10aGUtdmFsdWUtb2YtdmlyYWwtZmFzaGlvbi8_bGlkPW56ZThtY3VvcWZmOSZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1Nb250aGx5X1JvdW5kdXBfMjgwMzIzX1JlZ19BY3RpdmVfRW5nYWdlZCZ1dG1fY29udGVudD1XBXNwY2V1QgpkD13KImRKc0k8Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ What’s the Value of Viral Fashion? More than ever, the fashion industry is geared to generate buzz, but some brands are rethinking their dependence on marketing stunts. ~/AAAHagA~/RgRmBU9dP0TqaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC90cmFpbC1ydW5uaW5nLW1hcmtldC1ib29tLXplZ25hLW5vcmRhLWludmVzdG1lbnQtYXNpY3MvP2xpZD13ejJ6NjFjNmhpeXAmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249TW9udGhseV9Sb3VuZHVwXzI4MDMyM19SZWdfQWN0aXZlX0VuZ2FnZWQmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZA9dyiJkSnNJPFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk The Niche Sport Driving Sneaker Sales Brands, retailers and investors are betting on trail running, the fast-growing endurance sport, to become activewear’s next big category. ~/AAAHagA~/RgRmBU9dP4QJAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9ldmVudHMvdGVjaG5vbG9neS9wcm9mZXNzaW9uYWwtdGVjaG5vbG9neS1zdW1taXQtbGVhcm5pbmctYXJ0aWZpY2lhbC1pbnRlbGxpZ2VuY2Utd2ViMy1pbXBhY3QtZmFzaGlvbi8_bGlkPWE0eTU1ejdqN3RtOSZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1Nb250aGx5X1JvdW5kdXBfMjgwMzIzX1JlZ19BY3RpdmVfRW5nYWdlZCZ1dG1fY29udGVudD1XBXNwY2V1QgpkD13KImRKc0k8Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ How AI and Web3 Are Shaping Fashion’s Future BoF welcomed business leaders, technologists and creative innovators to share their insights on the pivotal technologies shaping the fashion industry. 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