What’s the Value of Viral Fashion?

Dior and Saint Laurent, Can Chinese Luxury Investors Get Back on Track? ~/AAAHagA~/RgRl4W-kP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDMyMyZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmP1pOr-YydceItSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRl4W-kP0S0aHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vYm9mLXByb2Zlc3Npb25hbC10ZWNobm9sb2d5LXN1bW1pdC0yMDIzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDMyMyZ1dG1fY29udGVudD1hZF9zbG90VwVzcGNldUIKY_Wk6v5jJ1x4i1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, MARCH 1, 2023 - Some brands are [rethinking viral fashion stunts](~/AAAHagA~/RgRl4W-kP0S5aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS93aGF0cy10aGUtdmFsdWUtb2YtdmlyYWwtZmFzaGlvbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMTAzMjMmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1Qgpj9aTq_mMnXHiLUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) despite their ability to drive buzz. - Tim Blanks [reports from Paris Fashion Week](~/AAAHagA~/RgRl4W-kP0ThaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3Jldmlld3MvZmFzaGlvbi13ZWVrL2NocmlzdGlhbi1kaW9yLXNhaW50LWxhdXJlbnQtcGFyaXMtcmVhZHktdG8td2Vhci1hdXR1bW4td2ludGVyLTIwMjMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwMzIzJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKY_Wk6v5jJ1x4i1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk): Dior and Saint Laurent. - [Chinese investment in international luxury brands](~/AAAHagA~/RgRl4W-kP0TDaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vYnJpZWZpbmdzL2NoaW5hL2Nhbi1jaGluZXNlLWx1eHVyeS1pbnZlc3RvcnMtZ2V0LWJhY2stb24tdHJhY2svP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwMzIzJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKY_Wk6v5jJ1x4i1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk)could make a gradual comeback. - Gen-Z underwear brand [Parade is set to enter 400 Target stores](~/AAAHagA~/RgRl4W-kP0SmaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9wYXJhZGUtdGFyZ2V0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDMyMyZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmP1pOr-YydceItSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~). - [Olaplex said it expects sales to fall in 2023](~/AAAHagA~/RgRl4W-kP4QhAmh0dHBzOi8vY2xpY2tzLmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9mL2EvbVJidE9UOG45VzAwdWhQbkxyVWhPZ35-L0FBQUhhZ0F-L1JnUmw0UGxZUDBUTmFIUjBjSE02THk5M2QzY3VZblZ6YVc1bGMzTnZabVpoYzJocGIyNHVZMjl0TDJGeWRHbGpiR1Z6TDJKbFlYVjBlUzl2YkdGd2JHVjRMV1Y0Y0dWamRITXRibVYwTFhOaGJHVnpMWFJ2TFdaaGJHd3RNVFV0Y0dWeVkyVnVkQzFwYmkweU1ESXpMejkxZEcxZmMyOTFjbU5sUFc1bGQzTnNaWFIwWlhKZlpHRnBiSGxrYVdkbGMzUW1kWFJ0WDIxbFpHbDFiVDFsYldGcGJDWjFkRzFmWTJGdGNHRnBaMjQ5UkdGcGJIbGZSR2xuWlhOMFh6QXhNRE15TXlaMWRHMWZZMjl1ZEdWdWREMXBiblJ5YjFjRmMzQmpaWFZDQ21QOFdIVC1ZN3dxck1aU0lXUnBZVzVoTG5CbFlYSnNRR0oxYzJsdVpYTnpiMlptWVhOb2FXOXVMbU52YlZnRUFBQUFKQX5-P3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwMzIzJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKY_Wk6v5jJ1x4i1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) as it struggles with increased competition and [negative press](~/AAAHagA~/RgRl4W-kP0S6aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9jYW4tb2xhcGxleC1yZWNsYWltLXRoZS1uYXJyYXRpdmUvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwMzIzJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKY_Wk6v5jJ1x4i1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk). TOP STORIES [LUXURY](~/AAAHagA~/RgRl4W-kP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9sdXh1cnk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMTAzMjMmdXRtX3Rlcm09NlJUTzdLWFZaWkhZM0RIUUpBTUZYT1pTQjQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdG9waWNXBXNwY2V1Qgpj9aTq_mMnXHiLUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [What’s the Value of Viral Fashion?](~/AAAHagA~/RgRl4W-kP0TpaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS93aGF0cy10aGUtdmFsdWUtb2YtdmlyYWwtZmFzaGlvbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMTAzMjMmdXRtX3Rlcm09NlJUTzdLWFZaWkhZM0RIUUpBTUZYT1pTQjQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdGl0bGVXBXNwY2V1Qgpj9aTq_mMnXHiLUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Robert Williams ~/AAAHagA~/RgRl4W-kP0TpaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS93aGF0cy10aGUtdmFsdWUtb2YtdmlyYWwtZmFzaGlvbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMTAzMjMmdXRtX3Rlcm09NlJUTzdLWFZaWkhZM0RIUUpBTUZYT1pTQjQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfaW1hZ2VXBXNwY2V1Qgpj9aTq_mMnXHiLUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [More than ever, the fashion industry is geared to generate buzz, but some brands are rethinking their dependence on marketing stunts.](~/AAAHagA~/RgRl4W-kP0TnaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS93aGF0cy10aGUtdmFsdWUtb2YtdmlyYWwtZmFzaGlvbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMTAzMjMmdXRtX3Rlcm09NlJUTzdLWFZaWkhZM0RIUUpBTUZYT1pTQjQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfZGVrVwVzcGNldUIKY_Wk6v5jJ1x4i1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRl4W-kP0TnaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS93aGF0cy10aGUtdmFsdWUtb2YtdmlyYWwtZmFzaGlvbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMTAzMjMmdXRtX3Rlcm09NlJUTzdLWFZaWkhZM0RIUUpBTUZYT1pTQjQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfY3RhVwVzcGNldUIKY_Wk6v5jJ1x4i1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [FASHION WEEK](~/AAAHagA~/RgRl4W-kP0TLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9mYXNoaW9uLXdlZWs_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMTAzMjMmdXRtX3Rlcm09M05ON1lUR0M2NUZXN0ZPR0pIVEtFNEpLWk0mdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1Qgpj9aTq_mMnXHiLUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Dior and Saint Laurent: Twilight of the Gods?](~/AAAHagA~/RgRl4W-kP4QRAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXZpZXdzL2Zhc2hpb24td2Vlay9jaHJpc3RpYW4tZGlvci1zYWludC1sYXVyZW50LXBhcmlzLXJlYWR5LXRvLXdlYXItYXV0dW1uLXdpbnRlci0yMDIzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDMyMyZ1dG1fdGVybT0zTk43WVRHQzY1Rlc3Rk9HSkhUS0U0SktaTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl90aXRsZVcFc3BjZXVCCmP1pOr-YydceItSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Tim Blanks ~/AAAHagA~/RgRl4W-kP4QRAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXZpZXdzL2Zhc2hpb24td2Vlay9jaHJpc3RpYW4tZGlvci1zYWludC1sYXVyZW50LXBhcmlzLXJlYWR5LXRvLXdlYXItYXV0dW1uLXdpbnRlci0yMDIzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDMyMyZ1dG1fdGVybT0zTk43WVRHQzY1Rlc3Rk9HSkhUS0U0SktaTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9pbWFnZVcFc3BjZXVCCmP1pOr-YydceItSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [Maria Grazia Chiuri and Anthony Vaccarello propose clothes for harder times, writes Tim Blanks.](~/AAAHagA~/RgRl4W-kP4QPAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXZpZXdzL2Zhc2hpb24td2Vlay9jaHJpc3RpYW4tZGlvci1zYWludC1sYXVyZW50LXBhcmlzLXJlYWR5LXRvLXdlYXItYXV0dW1uLXdpbnRlci0yMDIzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDMyMyZ1dG1fdGVybT0zTk43WVRHQzY1Rlc3Rk9HSkhUS0U0SktaTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9kZWtXBXNwY2V1Qgpj9aTq_mMnXHiLUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRl4W-kP4QPAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXZpZXdzL2Zhc2hpb24td2Vlay9jaHJpc3RpYW4tZGlvci1zYWludC1sYXVyZW50LXBhcmlzLXJlYWR5LXRvLXdlYXItYXV0dW1uLXdpbnRlci0yMDIzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDMyMyZ1dG1fdGVybT0zTk43WVRHQzY1Rlc3Rk9HSkhUS0U0SktaTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9jdGFXBXNwY2V1Qgpj9aTq_mMnXHiLUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [CHINA](~/AAAHagA~/RgRl4W-kP0TEaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9jaGluYT91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDMyMyZ1dG1fdGVybT1LS0xJQlFUVlBGREVaTVhCMlRPQVBGRjUySSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM190b3BpY1cFc3BjZXVCCmP1pOr-YydceItSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [Can Chinese Luxury Investors Get Back on Track?](~/AAAHagA~/RgRl4W-kP0T3aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9jaGluYS9jYW4tY2hpbmVzZS1sdXh1cnktaW52ZXN0b3JzLWdldC1iYWNrLW9uLXRyYWNrLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDMyMyZ1dG1fdGVybT1LS0xJQlFUVlBGREVaTVhCMlRPQVBGRjUySSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM190aXRsZVcFc3BjZXVCCmP1pOr-YydceItSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Tiffany Ap ~/AAAHagA~/RgRl4W-kP0T3aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9jaGluYS9jYW4tY2hpbmVzZS1sdXh1cnktaW52ZXN0b3JzLWdldC1iYWNrLW9uLXRyYWNrLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDMyMyZ1dG1fdGVybT1LS0xJQlFUVlBGREVaTVhCMlRPQVBGRjUySSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19pbWFnZVcFc3BjZXVCCmP1pOr-YydceItSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [After weathering the challenges of zero-Covid, the owners of international brands like Lanvin and Carven are betting on economic recovery in their home market.](~/AAAHagA~/RgRl4W-kP0T1aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9jaGluYS9jYW4tY2hpbmVzZS1sdXh1cnktaW52ZXN0b3JzLWdldC1iYWNrLW9uLXRyYWNrLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDMyMyZ1dG1fdGVybT1LS0xJQlFUVlBGREVaTVhCMlRPQVBGRjUySSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19kZWtXBXNwY2V1Qgpj9aTq_mMnXHiLUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRl4W-kP0T1aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9jaGluYS9jYW4tY2hpbmVzZS1sdXh1cnktaW52ZXN0b3JzLWdldC1iYWNrLW9uLXRyYWNrLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDMyMyZ1dG1fdGVybT1LS0xJQlFUVlBGREVaTVhCMlRPQVBGRjUySSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19jdGFXBXNwY2V1Qgpj9aTq_mMnXHiLUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [RETAIL](~/AAAHagA~/RgRl4W-kP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9yZXRhaWw_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMTAzMjMmdXRtX3Rlcm09WUtBQ0QyUTJTRkJXQk5JM01EWEZIQ09ERjQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfdG9waWNXBXNwY2V1Qgpj9aTq_mMnXHiLUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Parade Inks Target Partnership](~/AAAHagA~/RgRl4W-kP0TWaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9wYXJhZGUtdGFyZ2V0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDMyMyZ1dG1fdGVybT1ZS0FDRDJRMlNGQldCTkkzTURYRkhDT0RGNCZ1dG1fY29udGVudD10b3Bfc3RvcnlfNF90aXRsZVcFc3BjZXVCCmP1pOr-YydceItSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Cathaleen Chen [The direct-to-consumer underwear brand is now sold in 400 of the chain’s big-box stores nationwide — its second wholesale deal after Urban Outfitters.](~/AAAHagA~/RgRl4W-kP0TUaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9wYXJhZGUtdGFyZ2V0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDMyMyZ1dG1fdGVybT1ZS0FDRDJRMlNGQldCTkkzTURYRkhDT0RGNCZ1dG1fY29udGVudD10b3Bfc3RvcnlfNF9kZWtXBXNwY2V1Qgpj9aTq_mMnXHiLUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRl4W-kP0TUaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9wYXJhZGUtdGFyZ2V0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDMyMyZ1dG1fdGVybT1ZS0FDRDJRMlNGQldCTkkzTURYRkhDT0RGNCZ1dG1fY29udGVudD10b3Bfc3RvcnlfNF9jdGFXBXNwY2V1Qgpj9aTq_mMnXHiLUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Olaplex Expects Net Sales to Fall 15 Percent in 2023](~/AAAHagA~/RgRl4W-kP0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9vbGFwbGV4LWV4cGVjdHMtbmV0LXNhbGVzLXRvLWZhbGwtMTUtcGVyY2VudC1pbi0yMDIzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDMyMyZ1dG1fdGVybT1XT0dJVzIyVzVaQlVMRTNCRVRLUkZPQU9VUSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNV90aXRsZVcFc3BjZXVCCmP1pOr-YydceItSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRl4W-kP0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9vbGFwbGV4LWV4cGVjdHMtbmV0LXNhbGVzLXRvLWZhbGwtMTUtcGVyY2VudC1pbi0yMDIzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDMyMyZ1dG1fdGVybT1XT0dJVzIyVzVaQlVMRTNCRVRLUkZPQU9VUSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNV9jdGFXBXNwY2V1Qgpj9aTq_mMnXHiLUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRl4W-kP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwMzIzJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKY_Wk6v5jJ1x4i1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRl4W-kP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwMzIzJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKY_Wk6v5jJ1x4i1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) NEWS BRIEFS - [Warby Parker Beats Revenue Estimates, Narrows Losses](~/AAAHagA~/RgRl4W-kP0TuaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvZGlyZWN0LXRvLWNvbnN1bWVyL3dhcmJ5LXBhcmtlci1xNC0yMDIyLW5hcnJvd3MtbG9zc2VzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDMyMyZ1dG1fdGVybT1WSEMzWURHUERGQTdYTDdDWDY2UlRBTUc0WSZ1dG1fY29udGVudD1uZXdzYnJpZWZfMVcFc3BjZXVCCmP1pOr-YydceItSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - [Moncler Annual Sales Climb 25%, Beat Forecasts](~/AAAHagA~/RgRl4W-kP0TraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbHV4dXJ5L21vbmNsZXItYW5udWFsLXNhbGVzLWNsaW1iLTI1LWJlYXQtZm9yZWNhc3RzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDMyMyZ1dG1fdGVybT1PSEM1WlRZVUw1SE1CR0RJWTRCTzNHUkpWNCZ1dG1fY29udGVudD1uZXdzYnJpZWZfMlcFc3BjZXVCCmP1pOr-YydceItSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - [The Restory Faces Uncertain Future as Co-Founders Resign](~/AAAHagA~/RgRl4W-kP0T3aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbHV4dXJ5L3RoZS1yZXN0b3J5LWZhY2VzLXVuY2VydGFpbi1mdXR1cmUtYXMtY28tZm91bmRlcnMtcmVzaWduLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDMyMyZ1dG1fdGVybT1TS04yNkdERkdCQTZWQkFJSVU2WTVOTjU1SSZ1dG1fY29udGVudD1uZXdzYnJpZWZfM1cFc3BjZXVCCmP1pOr-YydceItSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) ADVERTISEMENT ~/AAAHagA~/RgRl4W-kP0QVaHR0cDovL2JpdC5seS8zeFhKeFRnVwVzcGNldUIKY_Wk6v5jJ1x4i1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk How AI Will Simplify Sizing for Apparel Brands Discover how AI can determine an apparel customer's best fit based on their actual body data quickly and accurately, to personalize the online retail experience and boost shopper confidence. In this new guide from Bold Metrics, learn how brands like Canada Goose and Men’s Wearhouse are leveraging body data to simplify sizing, boost conversion, and significantly reduce returns to improve sustainability efforts at scale — and why it's easier than you may think. [GET THE GUIDE](~/AAAHagA~/RgRl4W-kP0QVaHR0cDovL2JpdC5seS8zeFhKeFRnVwVzcGNldUIKY_Wk6v5jJ1x4i1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON ~/AAAHagA~/RgRl4W-kP0QeaHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9ib2YvVwVzcGNldUIKY_Wk6v5jJ1x4i1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk ~/AAAHagA~/RgRl4W-kP0QqaHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL2J1c2luZXNzb2ZmYXNoaW9uVwVzcGNldUIKY_Wk6v5jJ1x4i1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk ~/AAAHagA~/RgRl4W-kP0QXaHR0cHM6Ly90d2l0dGVyLmNvbS9Cb0ZXBXNwY2V1Qgpj9aTq_mMnXHiLUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ ~/AAAHagA~/RgRl4W-kP0QuaHR0cHM6Ly93d3cueW91dHViZS5jb20vdXNlci9CdXNpbmVzc29mRmFzaGlvblcFc3BjZXVCCmP1pOr-YydceItSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ~/AAAHagA~/RgRl4W-kP0Q0aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNlkxU1R0NlNHRG5QYzhBZER6R016blcFc3BjZXVCCmP1pOr-YydceItSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ~/AAAHagA~/RgRl4W-kP0RSaHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vZ2IvcG9kY2FzdC90aGUtYnVzaW5lc3Mtb2YtZmFzaGlvbi1wb2RjYXN0L2lkMTIyNTIwNDU4OFcFc3BjZXVCCmP1pOr-YydceItSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [CONTACT US](mailto:support@businessoffashion.com) [ETHICS POLICY](~/AAAHagA~/RgRl4W-kP0ScaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Fib3V0P3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwMzIzJnV0bV9jb250ZW50PWZvb3Rlcl9ldGhpY3MjZXRoaWNzVwVzcGNldUIKY_Wk6v5jJ1x4i1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [SPONSORSHIP & ADVERTISING](~/AAAHagA~/RgRl4W-kP0SWaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lZGlhP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwMzIzJnV0bV9jb250ZW50PWZvb3Rlcl9zcG9uc29yVwVzcGNldUIKY_Wk6v5jJ1x4i1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [JOB OPPORTUNITIES](~/AAAHagA~/RgRl4W-kP0SiaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NvbnRhY3Q_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMTAzMjMmdXRtX2NvbnRlbnQ9Zm9vdGVyX2pvYnMjd29yay13aXRoLXVzVwVzcGNldUIKY_Wk6v5jJ1x4i1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) This email was sent to {EMAIL} Update your [preferences](~/AAAHagA~/RgRl4W-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_Wk6v5jJ1x4i1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) or [unsubscribe](~/AAAHagA~/RgRl4W-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_Wk6v5jJ1x4i1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) from this list. All services provided are subject to our [Privacy Policy](~/AAAHagA~/RgRl4W-kP0SlaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2xlZ2FsP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwMzIzJnV0bV9jb250ZW50PWZvb3Rlcl9wcml2YWN5I3ByaXZhY3ktcG9saWN5VwVzcGNldUIKY_Wk6v5jJ1x4i1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk). The Business of Fashion Ltd The Business of Fashion, Soho Works 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom [businessoffashion.com](~/AAAHagA~/RgRl4W-kP0SOaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDMyMyZ1dG1fY29udGVudD1mb290ZXJfaG9tZVcFc3BjZXVCCmP1pOr-YydceItSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~)