Newsletter Subject

New Case Study — How to Take the Friction Out of Commerce

From

businessoffashion.com

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hello@comms.businessoffashion.com

Sent On

Tue, Dec 13, 2022 12:03 PM

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Member Exclusive — Join Now and Save 25%   ~/AAAHagA~/RgRleu77P0SuaHR0cDovL3d3dy5idXNpbmVz

Member Exclusive — Join Now and Save 25%   ~/AAAHagA~/RgRleu77P0SuaHR0cDovL3d3dy5idXNpbmVzc29mZmFzaGlvbi5jb20vP2xpZD1qdzYwbnhqcnJ5M2gmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FzZV9TdHVkeV8xMzEyMjJfUmVnaXN0ZXJlZF9BY3RpdmVfRW5nYWdlZCZ1dG1fY29udGVudD1DYXNlX1N0dWR5VwVzcGNldUIKY5L7aZhjHybOZ1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk ~/AAAHagA~/RgRleu77P0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy90ZWNobm9sb2d5L2ZyaWN0aW9ubGVzcy1jb21tZXJjZS1zaG9wcGluZy1vbmxpbmUtc3RvcmVzLXB1cmNoYXNlLWpvdXJuZXkvP2xpZD03dHc4bGtkanFiN3QmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FzZV9TdHVkeV8xMzEyMjJfUmVnaXN0ZXJlZF9BY3RpdmVfRW5nYWdlZCZ1dG1fY29udGVudD1XBXNwY2V1QgpjkvtpmGMfJs5nUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ Dear {NAME}, In a tough economic environment, fashion brands and retailers need to work even harder for every sale. This includes making the buying process as friction-free as possible to keep shoppers engaged right through to purchase. It’s easier said than done — the industry is reportedly losing billions of dollars annually due to shoppers’ frustration with things like having to fill out too many form fields online, mobile-unfriendly screens or long queues in stores. BoF’s latest case study by Technology Correspondent Marc Bain looks at the tools and services companies can use to smooth the final stages of a customer journey, from mobile-friendly, one-click checkout, to buy now, pay later services, to self-checkout in stores. While each solution does not promise to solve all checkout challenges, they can help boost measures like conversion rates and order values while reducing abandoned carts and creating a better shopping experience. To read this case study, [become a BoF Professional member and save 25% on the cost of membership until December 20](~/AAAHagA~/RgRleu77P0S6aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzLz9saWQ9cDJtZzN2Y29mbjVwJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhc2VfU3R1ZHlfMTMxMjIyX1JlZ2lzdGVyZWRfQWN0aXZlX0VuZ2FnZWQmdXRtX2NvbnRlbnQ9VwVzcGNldUIKY5L7aZhjHybOZ1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk). Membership includes full access to all BoF Professional content including news, analysis, our case studies collection, masterclasses and digital live events. [READ NOW](~/AAAHagA~/RgRleu77P0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy90ZWNobm9sb2d5L2ZyaWN0aW9ubGVzcy1jb21tZXJjZS1zaG9wcGluZy1vbmxpbmUtc3RvcmVzLXB1cmNoYXNlLWpvdXJuZXkvP2xpZD00ZXFvMGdlcmYxeDQmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FzZV9TdHVkeV8xMzEyMjJfUmVnaXN0ZXJlZF9BY3RpdmVfRW5nYWdlZCZ1dG1fY29udGVudD1XBXNwY2V1QgpjkvtpmGMfJs5nUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~)   Sample analysis from the case study: ~/AAAHagA~/RgRleu77P0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy90ZWNobm9sb2d5L2ZyaWN0aW9ubGVzcy1jb21tZXJjZS1zaG9wcGluZy1vbmxpbmUtc3RvcmVzLXB1cmNoYXNlLWpvdXJuZXkvP2xpZD1xdWJlY25tczBoODEmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FzZV9TdHVkeV8xMzEyMjJfUmVnaXN0ZXJlZF9BY3RpdmVfRW5nYWdlZCZ1dG1fY29udGVudD1XBXNwY2V1QgpjkvtpmGMfJs5nUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~   ~/AAAHagA~/RgRleu77P0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy90ZWNobm9sb2d5L2ZyaWN0aW9ubGVzcy1jb21tZXJjZS1zaG9wcGluZy1vbmxpbmUtc3RvcmVzLXB1cmNoYXNlLWpvdXJuZXkvP2xpZD12c3Buc2s4eDhwd3QmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FzZV9TdHVkeV8xMzEyMjJfUmVnaXN0ZXJlZF9BY3RpdmVfRW5nYWdlZCZ1dG1fY29udGVudD1XBXNwY2V1QgpjkvtpmGMfJs5nUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [READ NOW](~/AAAHagA~/RgRleu77P0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy90ZWNobm9sb2d5L2ZyaWN0aW9ubGVzcy1jb21tZXJjZS1zaG9wcGluZy1vbmxpbmUtc3RvcmVzLXB1cmNoYXNlLWpvdXJuZXkvP2xpZD02dGV4cGJjaHF0bzImdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FzZV9TdHVkeV8xMzEyMjJfUmVnaXN0ZXJlZF9BY3RpdmVfRW5nYWdlZCZ1dG1fY29udGVudD1XBXNwY2V1QgpjkvtpmGMfJs5nUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~)   ~/AAAHagA~/RgRleu77P0S7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3Byb2Zlc3Npb25hbD9saWQ9aHF0NTAxdng3a2VkJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhc2VfU3R1ZHlfMTMxMjIyX1JlZ2lzdGVyZWRfQWN0aXZlX0VuZ2FnZWQmdXRtX2NvbnRlbnQ9Q2FzZV9TdHVkeVcFc3BjZXVCCmOS-2mYYx8mzmdSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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