Adidas After Yeezy

China’s Streetwear Scene, Supreme Opening Chicago Store ~/AAAHagA~/RgRlTxuBP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEwMTEyMiZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmNQgZZsYxyi3DJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRlTxuBP0QWaHR0cHM6Ly9iaXQubHkvM3lOQUZrN1cFc3BjZXVCCmNQgZZsYxyi3DJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ WHAT YOU NEED TO KNOW TODAY: THURSDAY, NOVEMBER 10, 2022 - [Adidas is betting new CEO Bjørn Gulden](~/AAAHagA~/RgRlTxuBP0S9aHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vYnJpZWZpbmdzL2NoaW5hL2NoaW5hcy1zdHJlZXR3ZWFyLXBvd2VyLXBsYXllcnMtcmV2ZWFsZWQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTAxMTIyJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKY1CBlmxjHKLcMlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk), and a partnership with Fear of God’s Jerry Lorenzo, can help the brand move past Yeezy. - [China’s streetwear scene is heating up](~/AAAHagA~/RgRlTxuBP0TBaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9jaGluYS9jaGluYXMtc3RyZWV0d2Vhci1wb3dlci1wbGF5ZXJzLXJldmVhbGVkLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEwMTEyMiZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmNQgZZsYxyi3DJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~), attracting global consumers and major brand collaborations. - This week on The Debrief, BoF’s Lauren Sherman and Diana Pearl [discuss the state of influencer marketing](~/AAAHagA~/RgRlTxuBP0TDaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vcG9kY2FzdHMvbWVkaWEvdGhlLWRlYnJpZWYtdGhlLXN0YXRlLW9mLXRoZS1pbmZsdWVuY2VyLWVjb25vbXkvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTAxMTIyJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKY1CBlmxjHKLcMlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk). - Plus, join us at BoF VOICES 2022 to meet the [global pioneers who are shifting the industry’s status quo](~/AAAHagA~/RgRlTxuBP0TWaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vYXJ0aWNsZXMvdm9pY2VzL2JvZi12b2ljZXMtMjAyMi1wZWFrLWFueGlldHktaW4tYW4tdW5zdGVhZHktd29ybGQtdGhlLXdpZGVyLXdvcmxkLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEwMTEyMiZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmNQgZZsYxyi3DJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~). Register for the livestream. TOP STORIES [RETAIL](~/AAAHagA~/RgRlTxuBP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9yZXRhaWw_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMDExMjImdXRtX3Rlcm09QkgzTUVXTk5LUkVJUkczR09JQURYTFk2TEkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdG9waWNXBXNwY2V1QgpjUIGWbGMcotwyUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Can Adidas Move On From Yeezy?](~/AAAHagA~/RgRlTxuBP0TgaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9hZGlkYXMteWVlenkta2FueWUtd2VzdC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMDExMjImdXRtX3Rlcm09QkgzTUVXTk5LUkVJUkczR09JQURYTFk2TEkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdGl0bGVXBXNwY2V1QgpjUIGWbGMcotwyUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Daniel-Yaw Miller ~/AAAHagA~/RgRlTxuBP0TgaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9hZGlkYXMteWVlenkta2FueWUtd2VzdC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMDExMjImdXRtX3Rlcm09QkgzTUVXTk5LUkVJUkczR09JQURYTFk2TEkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfaW1hZ2VXBXNwY2V1QgpjUIGWbGMcotwyUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [Top of incoming CEO Bjørn Gulden’s in-tray will be dealing with unsold Yeezy inventory and reversing the brand’s steep decline in China.](~/AAAHagA~/RgRlTxuBP0TeaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9hZGlkYXMteWVlenkta2FueWUtd2VzdC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMDExMjImdXRtX3Rlcm09QkgzTUVXTk5LUkVJUkczR09JQURYTFk2TEkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfZGVrVwVzcGNldUIKY1CBlmxjHKLcMlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRlTxuBP0TeaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9hZGlkYXMteWVlenkta2FueWUtd2VzdC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMDExMjImdXRtX3Rlcm09QkgzTUVXTk5LUkVJUkczR09JQURYTFk2TEkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfY3RhVwVzcGNldUIKY1CBlmxjHKLcMlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [CHINA](~/AAAHagA~/RgRlTxuBP0TEaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9jaGluYT91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEwMTEyMiZ1dG1fdGVybT1RSllQMk9aS041QlVMQk5HVDVKWU5TR0tZQSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl90b3BpY1cFc3BjZXVCCmNQgZZsYxyi3DJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [Inside China’s Burgeoning Streetwear Scene](~/AAAHagA~/RgRlTxuBP0TxaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9jaGluYS9jaGluYXMtc3RyZWV0d2Vhci1wb3dlci1wbGF5ZXJzLXJldmVhbGVkLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEwMTEyMiZ1dG1fdGVybT1RSllQMk9aS041QlVMQk5HVDVKWU5TR0tZQSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl90aXRsZVcFc3BjZXVCCmNQgZZsYxyi3DJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Daniel-Yaw Miller ~/AAAHagA~/RgRlTxuBP0TxaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9jaGluYS9jaGluYXMtc3RyZWV0d2Vhci1wb3dlci1wbGF5ZXJzLXJldmVhbGVkLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEwMTEyMiZ1dG1fdGVybT1RSllQMk9aS041QlVMQk5HVDVKWU5TR0tZQSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9pbWFnZVcFc3BjZXVCCmNQgZZsYxyi3DJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [The country’s streetwear market is heating up, attracting both global consumers and major brand collaborations.](~/AAAHagA~/RgRlTxuBP0TvaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9jaGluYS9jaGluYXMtc3RyZWV0d2Vhci1wb3dlci1wbGF5ZXJzLXJldmVhbGVkLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEwMTEyMiZ1dG1fdGVybT1RSllQMk9aS041QlVMQk5HVDVKWU5TR0tZQSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9kZWtXBXNwY2V1QgpjUIGWbGMcotwyUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRlTxuBP0TvaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9jaGluYS9jaGluYXMtc3RyZWV0d2Vhci1wb3dlci1wbGF5ZXJzLXJldmVhbGVkLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEwMTEyMiZ1dG1fdGVybT1RSllQMk9aS041QlVMQk5HVDVKWU5TR0tZQSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9jdGFXBXNwY2V1QgpjUIGWbGMcotwyUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [VOICES](~/AAAHagA~/RgRlTxuBP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy92b2ljZXM_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMDExMjImdXRtX3Rlcm09TFQzUFg1MjNPTkRRTEFSWk40TkFPM1RNWVEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfdG9waWNXBXNwY2V1QgpjUIGWbGMcotwyUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [BoF VOICES 2022 | Session 2: Back to ‘Reality’ for the Fashion Industry](~/AAAHagA~/RgRlTxuBP4QKAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy92b2ljZXMvYm9mLXZvaWNlcy0yMDIyLXBlYWstYW54aWV0eS1pbi1hbi11bnN0ZWFkeS13b3JsZC10aGUtd2lkZXItd29ybGQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTAxMTIyJnV0bV90ZXJtPUxUM1BYNTIzT05EUUxBUlpONE5BTzNUTVlRJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX3RpdGxlVwVzcGNldUIKY1CBlmxjHKLcMlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By BoF Team ~/AAAHagA~/RgRlTxuBP4QKAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy92b2ljZXMvYm9mLXZvaWNlcy0yMDIyLXBlYWstYW54aWV0eS1pbi1hbi11bnN0ZWFkeS13b3JsZC10aGUtd2lkZXItd29ybGQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTAxMTIyJnV0bV90ZXJtPUxUM1BYNTIzT05EUUxBUlpONE5BTzNUTVlRJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX2ltYWdlVwVzcGNldUIKY1CBlmxjHKLcMlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [Register now for the VOICES 2022 livestream, as we examine the opportunities and challenges ahead for the global fashion system.](~/AAAHagA~/RgRlTxuBP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy92b2ljZXMvYm9mLXZvaWNlcy0yMDIyLXBlYWstYW54aWV0eS1pbi1hbi11bnN0ZWFkeS13b3JsZC10aGUtd2lkZXItd29ybGQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTAxMTIyJnV0bV90ZXJtPUxUM1BYNTIzT05EUUxBUlpONE5BTzNUTVlRJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX2Rla1cFc3BjZXVCCmNQgZZsYxyi3DJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRlTxuBP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy92b2ljZXMvYm9mLXZvaWNlcy0yMDIyLXBlYWstYW54aWV0eS1pbi1hbi11bnN0ZWFkeS13b3JsZC10aGUtd2lkZXItd29ybGQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTAxMTIyJnV0bV90ZXJtPUxUM1BYNTIzT05EUUxBUlpONE5BTzNUTVlRJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX2N0YVcFc3BjZXVCCmNQgZZsYxyi3DJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRlTxuBP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTAxMTIyJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKY1CBlmxjHKLcMlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRlTxuBP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTAxMTIyJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKY1CBlmxjHKLcMlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) NEWS BRIEFS - [Amazon Becomes World’s First Public Company to Lose $1 Trillion in Market Value](~/AAAHagA~/RgRlTxuBP4QQAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9uZXdzL3RlY2hub2xvZ3kvYW1hem9uLWJlY29tZXMtd29ybGRzLWZpcnN0LXB1YmxpYy1jb21wYW55LXRvLWxvc2UtMS10cmlsbGlvbi1pbi1tYXJrZXQtdmFsdWUvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTAxMTIyJnV0bV90ZXJtPUU0S1VNSUFUSzVHTTVFVTRHUUsyTk00VVdFJnV0bV9jb250ZW50PW5ld3NicmllZl8xVwVzcGNldUIKY1CBlmxjHKLcMlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - [Supreme Opening Chicago Store](~/AAAHagA~/RgRlTxuBP0TcaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL3N1cHJlbWUtb3BlbmluZy1jaGljYWdvLXN0b3JlLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEwMTEyMiZ1dG1fdGVybT1INjRXQk9KVUs1RkVWSk41WExSQVlOUlUyNCZ1dG1fY29udGVudD1uZXdzYnJpZWZfMlcFc3BjZXVCCmNQgZZsYxyi3DJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - [Capri Cuts Sales Forecast on Slow China Recovery](~/AAAHagA~/RgRlTxuBP0TvaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbHV4dXJ5L2NhcHJpLWN1dHMtc2FsZXMtZm9yZWNhc3Qtb24tc2xvdy1jaGluYS1yZWNvdmVyeS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMDExMjImdXRtX3Rlcm09UEFVQzNNRk9JRkJGUkhTTlFFRldGT1NSNFkmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzNXBXNwY2V1QgpjUIGWbGMcotwyUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) - [Adidas Slashes 2022 Outlook After Kanye West Split](~/AAAHagA~/RgRlTxuBP0T1aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvdG9waWNzL2FkaWRhcy1zbGFzaGVzLWVhcm1pbmdzLW91dGxvb2stc3BsaXQta2FueWUtd2VzdC15ZWV6eS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMDExMjImdXRtX3Rlcm09V1pGNUJGMkpHVkhFSkQySk5HU0xKUVo1UEkmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzRXBXNwY2V1QgpjUIGWbGMcotwyUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) MULTIMEDIA [PODCAST](~/AAAHagA~/RgRlTxuBP0TBaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3BvZGNhc3RzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTAxMTIyJnV0bV90ZXJtPVBMTEZGWDdVU1ZITUxKQlVIVUVUSlRVWVJJJnV0bV9jb250ZW50PW11bHRpbWVkaWFfMV90b3BpY1cFc3BjZXVCCmNQgZZsYxyi3DJSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [The Debrief | The State of the Influencer Economy](~/AAAHagA~/RgRlTxuBP0T4aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3BvZGNhc3RzL21lZGlhL3RoZS1kZWJyaWVmLXRoZS1zdGF0ZS1vZi10aGUtaW5mbHVlbmNlci1lY29ub215Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEwMTEyMiZ1dG1fdGVybT1QTExGRlg3VVNWSE1MSkJVSFVFVEpUVVlSSSZ1dG1fY29udGVudD1tdWx0aW1lZGlhXzFfdGl0bGVXBXNwY2V1QgpjUIGWbGMcotwyUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Lauren Sherman and Diana Pearl ~/AAAHagA~/RgRlTxuBP0T4aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3BvZGNhc3RzL21lZGlhL3RoZS1kZWJyaWVmLXRoZS1zdGF0ZS1vZi10aGUtaW5mbHVlbmNlci1lY29ub215Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEwMTEyMiZ1dG1fdGVybT1QTExGRlg3VVNWSE1MSkJVSFVFVEpUVVlSSSZ1dG1fY29udGVudD1tdWx0aW1lZGlhXzFfaW1hZ2VXBXNwY2V1QgpjUIGWbGMcotwyUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ PARTNER CONTENT ~/AAAHagA~/RgRlTxuBP0TgaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9sdXh1cnkvYm9mLWxpdmUtdGhlLWZ1dHVyZS1vZi1jdXN0b21lci1lbmdhZ2VtZW50LWluLWx1eHVyeS1lLWNvbW1lcmNlLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEwMTEyMiZ1dG1fY29udGVudD1zcG9uc29yZWRfaW1hZ2VXBXNwY2V1QgpjUIGWbGMcotwyUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ The Future of Customer Engagement in Luxury E-Commerce In a recent BoF Live event, Kristin Maa, senior vice president of growth at Saks Fifth Avenue, joined Lydia Pang, chief executive and co-founder of digital strategy studio Mørning, discussed the new winning strategies for companies to attract and, critically, engage luxury consumers online. “I think the future of luxury engagement is going to be about customisation that is dictated by the consumer, so a customer being able to express themselves, give feedback and have more control and input in the way they experience brands, rather than brands pushing a narrative,” said Maa. [READ MORE](~/AAAHagA~/RgRlTxuBP0TeaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9sdXh1cnkvYm9mLWxpdmUtdGhlLWZ1dHVyZS1vZi1jdXN0b21lci1lbmdhZ2VtZW50LWluLWx1eHVyeS1lLWNvbW1lcmNlLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEwMTEyMiZ1dG1fY29udGVudD1zcG9uc29yZWRfY3RhVwVzcGNldUIKY1CBlmxjHKLcMlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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