The Truth About ‘Vegan Leather’

How DTC Brands Embraced Wholesale, The Business Risks of Climate Change ~/AAAHagA~/RgRlQevbP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMxMTAyMiZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmNQ22ZfYxRnpiVSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRlQevbP0QaaHR0cHM6Ly9hZHMuYW1hem9uLzNSc0dET1BXBXNwY2V1QgpjUNtmX2MUZ6YlUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ WHAT YOU NEED TO KNOW TODAY: MONDAY, OCTOBER 31, 2022 - [Materials labelled “vegan leather”](~/AAAHagA~/RgRlQevbP0TnaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vYXJ0aWNsZXMvc3VzdGFpbmFiaWxpdHkvdmVnYW4tbGVhdGhlci1wbGFzdGljLW15Y2VsaXVtLW11c2hyb29tLWlubm92YXRpb24tbWF0ZXJpYWwtc3VzdGFpbmFiaWxpdHkvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMzExMDIyJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKY1DbZl9jFGemJVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) and “plant-based” risk misleading consumers. - More new [brands are embracing wholesale retail](~/AAAHagA~/RgRlQevbP0TJaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vYXJ0aWNsZXMvZGlyZWN0LXRvLWNvbnN1bWVyL2FsbGJpcmRzLWR0Yy1zdGFydHVwcy13aG9sZXNhbGUtc3RyYXRlZ3kvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMzExMDIyJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKY1DbZl9jFGemJVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) from the get-go, in a reversal from the DTC boom. - For fashion, [climate change is a real business risk](~/AAAHagA~/RgRlQevbP0TbaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vYXJ0aWNsZXMvc3VzdGFpbmFiaWxpdHkvY2xpbWF0ZS1jaGFuZ2UtZ2xvYmFsLXdhcm1pbmctZW1pc3Npb25zLWZhc2hpb24tc3VzdGFpbmFiaWxpdHkvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMzExMDIyJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKY1DbZl9jFGemJVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk), not just a marketing opportunity. - As [holiday shopping kicks into high gear](~/AAAHagA~/RgRlQevbP0TKaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vYnJpZWZpbmdzL3JldGFpbC90aGUtaG9saWRheS1zaG9wcGluZy1zZWFzb24tbWVldHMtaW5mbGF0aW9ucy1idXp6c2F3Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMxMTAyMiZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmNQ22ZfYxRnpiVSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~), forecasters are predicting the worsening economy will bite. - BoF Professional analysis now unlocked for non-members: [How Shai Eisenman’s Bubble Broke Through With Gen-Z](~/AAAHagA~/RgRlQevbP0TLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9ob3ctc2hhaS1laXNlbm1hbnMtYnViYmxlLWJyb2tlLXRocm91Z2gtd2l0aC1nZW4tei8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTEwMjImdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpjUNtmX2MUZ6YlUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) TOP STORIES [SUSTAINABILITY](~/AAAHagA~/RgRlQevbP0TNaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9zdXN0YWluYWJpbGl0eT91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMxMTAyMiZ1dG1fdGVybT1QUFdHMk5MUjNKQURGRVpYTUtTT0JJWjNNUSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV90b3BpY1cFc3BjZXVCCmNQ22ZfYxRnpiVSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [The Truth About ‘Vegan Leather’](~/AAAHagA~/RgRlQevbP4QbAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9zdXN0YWluYWJpbGl0eS92ZWdhbi1sZWF0aGVyLXBsYXN0aWMtbXljZWxpdW0tbXVzaHJvb20taW5ub3ZhdGlvbi1tYXRlcmlhbC1zdXN0YWluYWJpbGl0eS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTEwMjImdXRtX3Rlcm09UFBXRzJOTFIzSkFERkVaWE1LU09CSVozTVEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdGl0bGVXBXNwY2V1QgpjUNtmX2MUZ6YlUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Sarah Kent ~/AAAHagA~/RgRlQevbP4QbAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9zdXN0YWluYWJpbGl0eS92ZWdhbi1sZWF0aGVyLXBsYXN0aWMtbXljZWxpdW0tbXVzaHJvb20taW5ub3ZhdGlvbi1tYXRlcmlhbC1zdXN0YWluYWJpbGl0eS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTEwMjImdXRtX3Rlcm09UFBXRzJOTFIzSkFERkVaWE1LU09CSVozTVEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfaW1hZ2VXBXNwY2V1QgpjUNtmX2MUZ6YlUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [Leather alternatives have been boosted as eco-innovation and dismissed as mere plastic, but the truth is more complicated than that and demands clearer marketing to avoid misleading consumers.](~/AAAHagA~/RgRlQevbP4QZAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9zdXN0YWluYWJpbGl0eS92ZWdhbi1sZWF0aGVyLXBsYXN0aWMtbXljZWxpdW0tbXVzaHJvb20taW5ub3ZhdGlvbi1tYXRlcmlhbC1zdXN0YWluYWJpbGl0eS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTEwMjImdXRtX3Rlcm09UFBXRzJOTFIzSkFERkVaWE1LU09CSVozTVEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfZGVrVwVzcGNldUIKY1DbZl9jFGemJVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRlQevbP4QZAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9zdXN0YWluYWJpbGl0eS92ZWdhbi1sZWF0aGVyLXBsYXN0aWMtbXljZWxpdW0tbXVzaHJvb20taW5ub3ZhdGlvbi1tYXRlcmlhbC1zdXN0YWluYWJpbGl0eS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTEwMjImdXRtX3Rlcm09UFBXRzJOTFIzSkFERkVaWE1LU09CSVozTVEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfY3RhVwVzcGNldUIKY1DbZl9jFGemJVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [DIRECT-TO-CONSUMER](~/AAAHagA~/RgRlQevbP0TRaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9kaXJlY3QtdG8tY29uc3VtZXI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTEwMjImdXRtX3Rlcm09VUJTUjNINklOWkJVN0tRUUVWNk1ST1FFMlEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1QgpjUNtmX2MUZ6YlUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Why the New Guard of Digital Brands Are Embracing Wholesale](~/AAAHagA~/RgRlQevbP0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci9hbGxiaXJkcy1kdGMtc3RhcnR1cHMtd2hvbGVzYWxlLXN0cmF0ZWd5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMxMTAyMiZ1dG1fdGVybT1VQlNSM0g2SU5aQlU3S1FRRVY2TVJPUUUyUSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl90aXRsZVcFc3BjZXVCCmNQ22ZfYxRnpiVSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Malique Morris ~/AAAHagA~/RgRlQevbP0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci9hbGxiaXJkcy1kdGMtc3RhcnR1cHMtd2hvbGVzYWxlLXN0cmF0ZWd5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMxMTAyMiZ1dG1fdGVybT1VQlNSM0g2SU5aQlU3S1FRRVY2TVJPUUUyUSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9pbWFnZVcFc3BjZXVCCmNQ22ZfYxRnpiVSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [When even Glossier and Allbirds are signing deals with multi-brand retailers, it’s clear the go-it-alone era is over. Here’s how some new brands are building wholesale into their business plan from the get-go.](~/AAAHagA~/RgRlQevbP0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci9hbGxiaXJkcy1kdGMtc3RhcnR1cHMtd2hvbGVzYWxlLXN0cmF0ZWd5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMxMTAyMiZ1dG1fdGVybT1VQlNSM0g2SU5aQlU3S1FRRVY2TVJPUUUyUSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9kZWtXBXNwY2V1QgpjUNtmX2MUZ6YlUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRlQevbP0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci9hbGxiaXJkcy1kdGMtc3RhcnR1cHMtd2hvbGVzYWxlLXN0cmF0ZWd5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMxMTAyMiZ1dG1fdGVybT1VQlNSM0g2SU5aQlU3S1FRRVY2TVJPUUUyUSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9jdGFXBXNwY2V1QgpjUNtmX2MUZ6YlUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [SUSTAINABILITY](~/AAAHagA~/RgRlQevbP0TNaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9zdXN0YWluYWJpbGl0eT91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzMxMTAyMiZ1dG1fdGVybT1YR0pNTFlTQUpWR1JQSTVNU0FLRllVNDc1NCZ1dG1fY29udGVudD10b3Bfc3RvcnlfM190b3BpY1cFc3BjZXVCCmNQ22ZfYxRnpiVSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [Fashion’s Climate Challenge: From Marketing to Risk Mitigation](~/AAAHagA~/RgRlQevbP4QPAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9zdXN0YWluYWJpbGl0eS9jbGltYXRlLWNoYW5nZS1nbG9iYWwtd2FybWluZy1lbWlzc2lvbnMtZmFzaGlvbi1zdXN0YWluYWJpbGl0eS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTEwMjImdXRtX3Rlcm09WEdKTUxZU0FKVkdSUEk1TVNBS0ZZVTQ3NTQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfdGl0bGVXBXNwY2V1QgpjUNtmX2MUZ6YlUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Sarah Kent and Rachel Deeley ~/AAAHagA~/RgRlQevbP4QPAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9zdXN0YWluYWJpbGl0eS9jbGltYXRlLWNoYW5nZS1nbG9iYWwtd2FybWluZy1lbWlzc2lvbnMtZmFzaGlvbi1zdXN0YWluYWJpbGl0eS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTEwMjImdXRtX3Rlcm09WEdKTUxZU0FKVkdSUEk1TVNBS0ZZVTQ3NTQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfaW1hZ2VXBXNwY2V1QgpjUNtmX2MUZ6YlUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [As the UN warns the world is on track for dangerous levels of warming, companies must treat climate change as a real business risk, not just a marketing opportunity.](~/AAAHagA~/RgRlQevbP4QNAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9zdXN0YWluYWJpbGl0eS9jbGltYXRlLWNoYW5nZS1nbG9iYWwtd2FybWluZy1lbWlzc2lvbnMtZmFzaGlvbi1zdXN0YWluYWJpbGl0eS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTEwMjImdXRtX3Rlcm09WEdKTUxZU0FKVkdSUEk1TVNBS0ZZVTQ3NTQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfZGVrVwVzcGNldUIKY1DbZl9jFGemJVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRlQevbP4QNAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9zdXN0YWluYWJpbGl0eS9jbGltYXRlLWNoYW5nZS1nbG9iYWwtd2FybWluZy1lbWlzc2lvbnMtZmFzaGlvbi1zdXN0YWluYWJpbGl0eS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTEwMjImdXRtX3Rlcm09WEdKTUxZU0FKVkdSUEk1TVNBS0ZZVTQ3NTQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfY3RhVwVzcGNldUIKY1DbZl9jFGemJVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [RETAIL](~/AAAHagA~/RgRlQevbP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9yZXRhaWw_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTEwMjImdXRtX3Rlcm09S0hVNU9ZR09RNUIzNUYySTZJTllEWkk0UkkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfdG9waWNXBXNwY2V1QgpjUNtmX2MUZ6YlUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [The Holiday Shopping Season Meets Inflation’s Buzzsaw](~/AAAHagA~/RgRlQevbP0T-aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9yZXRhaWwvdGhlLWhvbGlkYXktc2hvcHBpbmctc2Vhc29uLW1lZXRzLWluZmxhdGlvbnMtYnV6enNhdy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTEwMjImdXRtX3Rlcm09S0hVNU9ZR09RNUIzNUYySTZJTllEWkk0UkkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfdGl0bGVXBXNwY2V1QgpjUNtmX2MUZ6YlUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Brian Baskin [Consumers are expected to shop earlier and spend less as they adjust their behaviour in the face of rising prices. That, plus what else to watch for this week.](~/AAAHagA~/RgRlQevbP0T8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9yZXRhaWwvdGhlLWhvbGlkYXktc2hvcHBpbmctc2Vhc29uLW1lZXRzLWluZmxhdGlvbnMtYnV6enNhdy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTEwMjImdXRtX3Rlcm09S0hVNU9ZR09RNUIzNUYySTZJTllEWkk0UkkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfZGVrVwVzcGNldUIKY1DbZl9jFGemJVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRlQevbP0T8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9yZXRhaWwvdGhlLWhvbGlkYXktc2hvcHBpbmctc2Vhc29uLW1lZXRzLWluZmxhdGlvbnMtYnV6enNhdy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTEwMjImdXRtX3Rlcm09S0hVNU9ZR09RNUIzNUYySTZJTllEWkk0UkkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfY3RhVwVzcGNldUIKY1DbZl9jFGemJVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [BEAUTY](~/AAAHagA~/RgRlQevbP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9iZWF1dHk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTEwMjImdXRtX3Rlcm09TllWSU9HRUE1TkhDVEc1SzdDVU00MkZYWEkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzVfdG9waWNXBXNwY2V1QgpjUNtmX2MUZ6YlUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [How Shai Eisenman’s Bubble Broke Through With Gen-Z](~/AAAHagA~/RgRlQevbP0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9ob3ctc2hhaS1laXNlbm1hbnMtYnViYmxlLWJyb2tlLXRocm91Z2gtd2l0aC1nZW4tei8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTEwMjImdXRtX3Rlcm09TllWSU9HRUE1TkhDVEc1SzdDVU00MkZYWEkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzVfdGl0bGVXBXNwY2V1QgpjUNtmX2MUZ6YlUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Sheena Butler-Young [In the just two years, the beauty brand’s accessible pricing, crafty marketing and ingredient line-up have gotten the cohort’s attention.](~/AAAHagA~/RgRlQevbP0T5aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9ob3ctc2hhaS1laXNlbm1hbnMtYnViYmxlLWJyb2tlLXRocm91Z2gtd2l0aC1nZW4tei8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTEwMjImdXRtX3Rlcm09TllWSU9HRUE1TkhDVEc1SzdDVU00MkZYWEkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzVfZGVrVwVzcGNldUIKY1DbZl9jFGemJVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRlQevbP0T5aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9ob3ctc2hhaS1laXNlbm1hbnMtYnViYmxlLWJyb2tlLXRocm91Z2gtd2l0aC1nZW4tei8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8zMTEwMjImdXRtX3Rlcm09TllWSU9HRUE1TkhDVEc1SzdDVU00MkZYWEkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzVfY3RhVwVzcGNldUIKY1DbZl9jFGemJVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRlQevbP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMzExMDIyJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKY1DbZl9jFGemJVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRlQevbP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMzExMDIyJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKY1DbZl9jFGemJVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) ADVERTISEMENT ~/AAAHagA~/RgRlQevbP0QaaHR0cHM6Ly9hZHMuYW1hem9uLzNSc0dET1BXBXNwY2V1QgpjUNtmX2MUZ6YlUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ Amazon Ads for Fashion Brands Fashion is an ever-changing industry, and today's brands face a shifting landscape of customer preferences and shopping trends. Whether you're seeking to drive brand awareness or sales, or if you’re in the business of fashion, learn about the advertising solutions we can offer, on and off Amazon. [LEARN MORE](~/AAAHagA~/RgRlQevbP0QaaHR0cHM6Ly9hZHMuYW1hem9uLzNSc0dET1BXBXNwY2V1QgpjUNtmX2MUZ6YlUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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