New Case Study — How Dior Tripled Its Revenue in Four Years

Access BoF’s latest case study with our 30-day risk-free trial   ~/AAAHagA~/RgRk_DRMP0SuaHR0cDovL3d3dy5idXNpbmVzc29mZmFzaGlvbi5jb20vP2xpZD12cWQ0MzFkc29xajMmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FzZV9TdHVkeV8wODA5MjJfUmVnaXN0ZXJlZF9BY3RpdmVfRW5nYWdlZCZ1dG1fY29udGVudD1DYXNlX1N0dWR5VwVzcGNldUIKYxhMrxljw0O0-lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk ~/AAAHagA~/RgRk_DRMP4QNAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbHV4dXJ5L2NocmlzdGlhbi1kaW9yLXN0cmF0ZWd5LWx2bWgtcGlldHJvLWJlY2NhcmktbWFyaWEtZ3JhemlhLWNoaXVyaS1raW0tam9uZXMvP2xpZD1ob2RoaXc1MW5icmQmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FzZV9TdHVkeV8wODA5MjJfUmVnaXN0ZXJlZF9BY3RpdmVfRW5nYWdlZCZ1dG1fY29udGVudD1DYXNlX1N0dWR5VwVzcGNldUIKYxhMrxljw0O0-lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Dear {NAME}, How did a 75-year-old brand triple its revenues in just four years? In 2017, LVMH took full control of Christian Dior, kicking off a series of moves that would radically accelerate the business. Under a new CEO, Pietro Beccari, and designers Maria Grazia Chiuri and Kim Jones, Dior's business has grown rapidly as it overhauled its commercial offer, raced into e-commerce and rolled out immersive flagship experiences. Its newfound scale has created a virtuous cycle, allowing it to invest even more in spectacular runway shows and sprawling boutiques, all while multiplying estimated profits by a factor of seven. [BoF’s latest case study](~/AAAHagA~/RgRk_DRMP4QNAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbHV4dXJ5L2NocmlzdGlhbi1kaW9yLXN0cmF0ZWd5LWx2bWgtcGlldHJvLWJlY2NhcmktbWFyaWEtZ3JhemlhLWNoaXVyaS1raW0tam9uZXMvP2xpZD0wMTA5YWtrcjg4Z20mdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FzZV9TdHVkeV8wODA5MjJfUmVnaXN0ZXJlZF9BY3RpdmVfRW5nYWdlZCZ1dG1fY29udGVudD1DYXNlX1N0dWR5VwVzcGNldUIKYxhMrxljw0O0-lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk), penned by Paris-based correspondent Robert Williams, examines how Dior became one of luxury fashion’s fastest-growing and most profitable businesses, scaling from around €2.2 billion ($2.5 billion) in revenue in 2017 to €6.6 billion in 2021, according to estimates, putting the brand closer than ever to overtaking mega-brand rivals like Gucci, Hermès or even luxury titan Chanel. Download this in-depth case study to: - Understand Dior’s strategy for translating its signature codes into a diversified menu of hit products - Gain insight into the immersive flagship boutiques serving as a destination for a broad range of brand devotees - Unpack how the brand used collaborations and other major marketing moments to engage consumers and fuel Dior’s post-pandemic growth [READ NOW](~/AAAHagA~/RgRk_DRMP4QNAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbHV4dXJ5L2NocmlzdGlhbi1kaW9yLXN0cmF0ZWd5LWx2bWgtcGlldHJvLWJlY2NhcmktbWFyaWEtZ3JhemlhLWNoaXVyaS1raW0tam9uZXMvP2xpZD1lbHExNHA3b3pyNHImdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FzZV9TdHVkeV8wODA5MjJfUmVnaXN0ZXJlZF9BY3RpdmVfRW5nYWdlZCZ1dG1fY29udGVudD1DYXNlX1N0dWR5VwVzcGNldUIKYxhMrxljw0O0-lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk)   “Dior has... [become a] homegrown Chanel challenger.” — Luca Solca Bernstein luxury analyst   To read this case study, become a BoF Professional member today with our [30-day risk-free trial for just £1/$1/€1](~/AAAHagA~/RgRk_DRMP0TEaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzLz9saWQ9OTVoMTMxcDN3bnJqJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhc2VfU3R1ZHlfMDgwOTIyX1JlZ2lzdGVyZWRfQWN0aXZlX0VuZ2FnZWQmdXRtX2NvbnRlbnQ9Q2FzZV9TdHVkeVcFc3BjZXVCCmMYTK8ZY8NDtPpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~). 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