Newsletter Subject

The Antidote to Cultural Appropriation

From

businessoffashion.com

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newsletters@email.businessoffashion.com

Sent On

Sat, Apr 16, 2022 05:07 AM

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Fashion Shows Hit the Road, Using AI to Set Prices ~/AAAHagA~/RgRkPNQLP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3

Fashion Shows Hit the Road, Using AI to Set Prices ~/AAAHagA~/RgRkPNQLP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE2MDQyMiZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmJMC09aYoNQSABSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRkPNQLP0QYaHR0cHM6Ly9zdGhydS5jby8zTkZWd2VRVwVzcGNldUIKYkwLT1pig1BIAFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk WHAT YOU NEED TO KNOW TODAY: SATURDAY, APRIL 16, 2022 - Brands from Dior to Balenciaga are [doubling down on destination shows](~/AAAHagA~/RgRkPNQLP0TcaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy90aGlzLXdlZWstaW4tZmFzaGlvbi90aGUtc3RyYXRlZ2llcy1iZWhpbmQtZGVzdGluYXRpb24tc2hvd3MtYmlnLWNvbWViYWNrLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE2MDQyMiZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmJMC09aYoNQSABSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~). - BoF Professional analysis now unlocked for non-members: Retailers are using artificial intelligence to find [price points that maximise profits](~/AAAHagA~/RgRkPNQLP4QpAmh0dHBzOi8vY2xpY2tzLmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9mL2EvYUozNnhzRDlUN3Jfc1hXWWR3RHhCQX5-L0FBQUhhZ0F-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_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNjA0MjImdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpiTAtPWmKDUEgAUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) without scaring off customers. - Plus, on this weeks The BoF Podcast activist Seno Tsuha and social entrepreneur Rebecca Hui suggest a [kinder alternative to cultural appropriation](~/AAAHagA~/RgRkPNQLP0TIaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3BvZGNhc3RzL3dvcmtwbGFjZS10YWxlbnQvYW4tYW50aWRvdGUtdG8tY3VsdHVyYWwtYXBwcm9wcmlhdGlvbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNjA0MjImdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpiTAtPWmKDUEgAUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~). - How can fashion brands [find success on TikTok](~/AAAHagA~/RgRkPNQLP0RSaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5icmFuZGxpdmUuY29tL25ldy1mcm9udGllcnMtaW4tZmFzaGlvbi1hbmQtdGVjaG5vbG9neS9lblcFc3BjZXVCCmJMC09aYoNQSABSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~)? Join us at The Times Center, New York on May 4, 2022 for our next [BoF Professional Summit](~/AAAHagA~/RgRkPNQLP0RSaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5icmFuZGxpdmUuY29tL25ldy1mcm9udGllcnMtaW4tZmFzaGlvbi1hbmQtdGVjaG5vbG9neS9lblcFc3BjZXVCCmJMC09aYoNQSABSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~). 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BoF breaks down why brands from Dior to Balenciaga are doubling down on off-piste activations.](~/AAAHagA~/RgRkPNQLP4QKAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9icmllZmluZ3MvdGhpcy13ZWVrLWluLWZhc2hpb24vdGhlLXN0cmF0ZWdpZXMtYmVoaW5kLWRlc3RpbmF0aW9uLXNob3dzLWJpZy1jb21lYmFjay8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNjA0MjImdXRtX3Rlcm09Uk9LRktJNERKUkJDN001T0hEVjRSVEFNVlEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfZGVrVwVzcGNldUIKYkwLT1pig1BIAFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRkPNQLP4QKAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9icmllZmluZ3MvdGhpcy13ZWVrLWluLWZhc2hpb24vdGhlLXN0cmF0ZWdpZXMtYmVoaW5kLWRlc3RpbmF0aW9uLXNob3dzLWJpZy1jb21lYmFjay8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNjA0MjImdXRtX3Rlcm09Uk9LRktJNERKUkJDN001T0hEVjRSVEFNVlEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfY3RhVwVzcGNldUIKYkwLT1pig1BIAFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [TECHNOLOGY](~/AAAHagA~/RgRkPNQLP0TJaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy90ZWNobm9sb2d5P3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTYwNDIyJnV0bV90ZXJtPUJSWU9ZUVpNQk5BMkRERzVCV0RTS1BEWUJNJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX3RvcGljVwVzcGNldUIKYkwLT1pig1BIAFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [Fashion’s New Approach to Setting Prices](~/AAAHagA~/RgRkPNQLP0T0aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3RlY2hub2xvZ3kvZmFzaGlvbnMtbmV3LWFwcHJvYWNoLXRvLXNldHRpbmctcHJpY2VzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE2MDQyMiZ1dG1fdGVybT1CUllPWVFaTUJOQTJEREc1QldEU0tQRFlCTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM190aXRsZVcFc3BjZXVCCmJMC09aYoNQSABSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Marc Bain [Artificial intelligence is replacing intuition when it comes to determining what shoppers will pay.](~/AAAHagA~/RgRkPNQLP0TyaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3RlY2hub2xvZ3kvZmFzaGlvbnMtbmV3LWFwcHJvYWNoLXRvLXNldHRpbmctcHJpY2VzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE2MDQyMiZ1dG1fdGVybT1CUllPWVFaTUJOQTJEREc1QldEU0tQRFlCTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19kZWtXBXNwY2V1QgpiTAtPWmKDUEgAUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRkPNQLP0TyaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3RlY2hub2xvZ3kvZmFzaGlvbnMtbmV3LWFwcHJvYWNoLXRvLXNldHRpbmctcHJpY2VzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE2MDQyMiZ1dG1fdGVybT1CUllPWVFaTUJOQTJEREc1QldEU0tQRFlCTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19jdGFXBXNwY2V1QgpiTAtPWmKDUEgAUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRkPNQLP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTYwNDIyJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKYkwLT1pig1BIAFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRkPNQLP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTYwNDIyJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKYkwLT1pig1BIAFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) NEWS BRIEFS - [Flipkart Pumps $116 Million Into Its Myntra Fashion Platform](~/AAAHagA~/RgRkPNQLP4QCAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9uZXdzL2dsb2JhbC1tYXJrZXRzL2ZsaXBrYXJ0LXB1bXBzLTExNi1taWxsaW9uLWludG8taXRzLW15bnRyYS1mYXNoaW9uLXBsYXRmb3JtLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE2MDQyMiZ1dG1fdGVybT1aUlpHQUFPVE5aSFNMQ1haVlBEUk81RlBCNCZ1dG1fY29udGVudD1uZXdzYnJpZWZfMVcFc3BjZXVCCmJMC09aYoNQSABSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - [RM Williams Owner Invests $20 Million in Plant-Based Leather Maker](~/AAAHagA~/RgRkPNQLP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9uZXdzL3N1c3RhaW5hYmlsaXR5L3JtLXdpbGxpYW1zLW93bmVyLWludmVzdHMtMjAtbWlsbGlvbi1pbi1wbGFudC1iYXNlZC1sZWF0aGVyLW1ha2VyLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE2MDQyMiZ1dG1fdGVybT0zTTNETlpHN1RGQlJUSk5KS0xPTDdHREtLQSZ1dG1fY29udGVudD1uZXdzYnJpZWZfMlcFc3BjZXVCCmJMC09aYoNQSABSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) ADVERTISEMENT ~/AAAHagA~/RgRkPNQLP0QYaHR0cHM6Ly9zdGhydS5jby8zS2FlRVFkVwVzcGNldUIKYkwLT1pig1BIAFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Meet the Brands Reshaping Retail It’s here: Sailthru’s 2022 Retail Personalisation Index. This is the industry’s largest study on the modern marketing and personalisation capabilities of today’s top retail and e-commerce leaders. Sailthru has analysed more than 500 brands and surveyed 5,000 consumers to reveal the top 100 brands leading the way in marketing personalisation. Get your copy to learn how brands like Thrive Market, Sephora, DSW, and more are reshaping the retail experience. [LEARN MORE](~/AAAHagA~/RgRkPNQLP0QYaHR0cHM6Ly9zdGhydS5jby8zS2FlRVFkVwVzcGNldUIKYkwLT1pig1BIAFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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