We Discuss Resale’s Greatest Challenge on #BoFLIVE

Join us on Thursday, April 7 at 17:00 BST   www.businessoffashion.com?utm_source=braze_marketing&utm_medium=email&utm_campaign=DLE_Launch_010422_Registered_Active_Engaged&utm_content= ~/AAAHagA~/RgRkKURjP0TGaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy90b3BpY3MvYm9mLWxpdmUtcmVzYWxlcy1ncmVhdGVzdC1jaGFsbGVuZ2UvP3V0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURMRV9MYXVuY2hfMDEwNDIyX1JlZ2lzdGVyZWRfQWN0aXZlX0VuZ2FnZWQmdXRtX2NvbnRlbnQ9VwVzcGNldUIKYkFkv0Zi4Y3NjFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [REGISTER NOW](~/AAAHagA~/RgRkKURjP0TGaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy90b3BpY3MvYm9mLWxpdmUtcmVzYWxlcy1ncmVhdGVzdC1jaGFsbGVuZ2UvP3V0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURMRV9MYXVuY2hfMDEwNDIyX1JlZ2lzdGVyZWRfQWN0aXZlX0VuZ2FnZWQmdXRtX2NvbnRlbnQ9VwVzcGNldUIKYkFkv0Zi4Y3NjFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) Dear {NAME}, Buying and selling secondhand fashion is more popular than ever: over half of consumers in major Western markets have tried resale before, according to research from BoF Insights. And yet, despite growing consumer interest, profitability remains elusive for many online platforms. What do the leaders in the space need to do to turn things around? Please join us on Thursday, April 7 at 17:00 BST to hear BoF’s Cathaleen Chen and Diana Lee, in conversation with chief correspondent Lauren Sherman, as they discuss the tactics resale platforms are using to achieve profitability, and whether or not they can work.     ADD THIS EVENT TO CALENDAR [Apple](~/AAAHagA~/RgRkKURjP0ShaHR0cHM6Ly93d3cuYWRkZXZlbnQuY29tL2V2ZW50L3BkMTMyNTA2MTYrYXBwbGU_dXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RExFX0xhdW5jaF8wMTA0MjJfUmVnaXN0ZXJlZF9BY3RpdmVfRW5nYWdlZCZ1dG1fY29udGVudD1XBXNwY2V1QgpiQWS_RmLhjc2MUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Google](~/AAAHagA~/RgRkKURjP0SiaHR0cHM6Ly93d3cuYWRkZXZlbnQuY29tL2V2ZW50L3BkMTMyNTA2MTYrZ29vZ2xlP3V0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURMRV9MYXVuY2hfMDEwNDIyX1JlZ2lzdGVyZWRfQWN0aXZlX0VuZ2FnZWQmdXRtX2NvbnRlbnQ9VwVzcGNldUIKYkFkv0Zi4Y3NjFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [Office 365](~/AAAHagA~/RgRkKURjP0SlaHR0cHM6Ly93d3cuYWRkZXZlbnQuY29tL2V2ZW50L3BkMTMyNTA2MTYrb2ZmaWNlMzY1P3V0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURMRV9MYXVuY2hfMDEwNDIyX1JlZ2lzdGVyZWRfQWN0aXZlX0VuZ2FnZWQmdXRtX2NvbnRlbnQ9VwVzcGNldUIKYkFkv0Zi4Y3NjFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [Outlook](~/AAAHagA~/RgRkKURjP0SjaHR0cHM6Ly93d3cuYWRkZXZlbnQuY29tL2V2ZW50L3BkMTMyNTA2MTYrb3V0bG9vaz91dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1ETEVfTGF1bmNoXzAxMDQyMl9SZWdpc3RlcmVkX0FjdGl2ZV9FbmdhZ2VkJnV0bV9jb250ZW50PVcFc3BjZXVCCmJBZL9GYuGNzYxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [Outlook.com](~/AAAHagA~/RgRkKURjP0SmaHR0cHM6Ly93d3cuYWRkZXZlbnQuY29tL2V2ZW50L3BkMTMyNTA2MTYrb3V0bG9va2NvbT91dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1ETEVfTGF1bmNoXzAxMDQyMl9SZWdpc3RlcmVkX0FjdGl2ZV9FbmdhZ2VkJnV0bV9jb250ZW50PVcFc3BjZXVCCmJBZL9GYuGNzYxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [Yahoo](~/AAAHagA~/RgRkKURjP0ShaHR0cHM6Ly93d3cuYWRkZXZlbnQuY29tL2V2ZW50L3BkMTMyNTA2MTYreWFob28_dXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RExFX0xhdW5jaF8wMTA0MjJfUmVnaXN0ZXJlZF9BY3RpdmVfRW5nYWdlZCZ1dG1fY29udGVudD1XBXNwY2V1QgpiQWS_RmLhjc2MUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) This #BoFLIVE is brought to you in partnership with [Paypal](~/AAAHagA~/RgRkKURjP0S-aHR0cHM6Ly93d3cucGF5cGFsLmNvbS91cy9lbnRlcnByaXNlL2J1c2luZXNzLXJvYWRtYXAvZWNvbW1lcmNlLXRyZW5kcy1lYm9vaz91dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1ETEVfTGF1bmNoXzAxMDQyMl9SZWdpc3RlcmVkX0FjdGl2ZV9FbmdhZ2VkJnV0bV9jb250ZW50PVcFc3BjZXVCCmJBZL9GYuGNzYxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~). ~/AAAHagA~/RgRkKURjP0S-aHR0cHM6Ly93d3cucGF5cGFsLmNvbS91cy9lbnRlcnByaXNlL2J1c2luZXNzLXJvYWRtYXAvZWNvbW1lcmNlLXRyZW5kcy1lYm9vaz91dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1ETEVfTGF1bmNoXzAxMDQyMl9SZWdpc3RlcmVkX0FjdGl2ZV9FbmdhZ2VkJnV0bV9jb250ZW50PVcFc3BjZXVCCmJBZL9GYuGNzYxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~   More on Retail & Sustainability ~/AAAHagA~/RgRkKURjP0TUaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3JlcG9ydHMvcmV0YWlsL3RoZS1mdXR1cmUtb2YtZmFzaGlvbi1yZXNhbGUtcmVwb3J0LWJvZi1pbnNpZ2h0cy8_dXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RExFX0xhdW5jaF8wMTA0MjJfUmVnaXN0ZXJlZF9BY3RpdmVfRW5nYWdlZCZ1dG1fY29udGVudD1XBXNwY2V1QgpiQWS_RmLhjc2MUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ BoF Insights offers a definitive guide to fashion resale, covering the evolution of the market, its growth and upside, consumer behaviours and recommendations for crafting a data-driven resale strategy. 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