Unlocked For You: The Marketing Metrics That Matter in 2022

Our Most-Read BoF Professional Exclusive This Month ~/AAAHagA~/RgRj069CP0S3aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzLz9jb3Vwb249dm9pY2VzMjAyMSZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1NZW1iZXJVcGRhdGVfMjUwMTIyX1JPVU5EVVBfUmVnaXN0cmFudHMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKYeFCKvFhzyMr3VIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Dear {NAME}, As the global fashion industry begins to find its feet again, 2022 comes with the opportunity to unlock new brand-building and money-making growth drivers. In the midst of this opportunity, marketers are confronting a hard truth: the data and analytics they’ve long relied on to measure campaign success and inform future decisions may not be as reliable as they once thought. In our most-read BoF Professional Exclusive this month, learn about The Marketing Metrics That Matter in 2022 and how doubts over the reliability of advertising data are forcing marketers to think smarter about how they measure success. As a valued member of the BoF community, we’ve unlocked [The Marketing Metrics that Matter in 2022](~/AAAHagA~/RgRj069CP0TQaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci90aGUtbWFya2V0aW5nLW1ldHJpY3MtdGhhdC1tYXR0ZXItaW4tMjAyMi8_dXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249TWVtYmVyVXBkYXRlXzI1MDEyMl9ST1VORFVQX1JlZ2lzdHJhbnRzJnV0bV9jb250ZW50PVcFc3BjZXVCCmHhQirxYc8jK91SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) for you for the next 7 days. Enjoy unlimited access to all BoF Professional content with our 30-day risk-free trial for just £1/$1/€1. BoF Professional members enjoy the following benefits: - Stay one step ahead with unrivalled daily analysis and advice you won’t find anywhere else - Ensure you’re always well informed with essential members-only email briefings - Understand the trending topics beyond the headlines with our case studies on key business opportunities - Catch-up on BoF Professional on the go via our newly updated BoF Professional iOS app - Discover on-demand courses and masterclasses to drive continuous learning and development - Find inspiration and connect with the global BoF Professional community through regular digital live events, including #BoFLive, BoF Professional Summits and VOICES, our annual gathering for big thinkers [START TRIAL](~/AAAHagA~/RgRj069CP0SlaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzLz91dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1NZW1iZXJVcGRhdGVfMjUwMTIyX1JPVU5EVVBfUmVnaXN0cmFudHMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKYeFCKvFhzyMr3VIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) “BoF helps in getting information on what is going on in the industry, which helps me to a huge extent in making decisions at the workplace.” — BoF Community Member, October 2021 Recent BoF Professional Exclusives ~/AAAHagA~/RgRj069CP0TQaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci90aGUtbWFya2V0aW5nLW1ldHJpY3MtdGhhdC1tYXR0ZXItaW4tMjAyMi8_dXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249TWVtYmVyVXBkYXRlXzI1MDEyMl9ST1VORFVQX1JlZ2lzdHJhbnRzJnV0bV9jb250ZW50PVcFc3BjZXVCCmHhQirxYc8jK91SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ Unlocked For You The Marketing Metrics That Matter in 2022 ~/AAAHagA~/RgRj069CP0TcaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy9tYXJrZXRpbmctcHIvZmFzaGlvbi10ZWNobm9sb2d5LWdhbWluZy12YW5zLWJhbGVuY2lhZ2EtYmVuZWZpdC8_dXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249TWVtYmVyVXBkYXRlXzI1MDEyMl9ST1VORFVQX1JlZ2lzdHJhbnRzJnV0bV9jb250ZW50PVcFc3BjZXVCCmHhQirxYc8jK91SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ Case Study How to Seize Fashion’s Gaming Opportunity ~/AAAHagA~/RgRj069CP0TPaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3RlY2hub2xvZ3kvd2hhdC1tZXRhYmlya2lucy1zYXktYWJvdXQtdmlydHVhbC1mYXNoaW9uLz91dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1NZW1iZXJVcGRhdGVfMjUwMTIyX1JPVU5EVVBfUmVnaXN0cmFudHMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKYeFCKvFhzyMr3VIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Technology What ‘MetaBirkins’ Say About Virtual Fashion ~/AAAHagA~/RgRj069CP0SxaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9jYW4tc2hlaW4tY2hhbmdlLz91dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1NZW1iZXJVcGRhdGVfMjUwMTIyX1JPVU5EVVBfUmVnaXN0cmFudHMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKYeFCKvFhzyMr3VIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Retail Can Shein Change? www.businessoffashion.com/professional?utm_source=braze_marketing&utm_medium=email&utm_campaign=MemberUpdate_250122_ROUNDUP_Registrants&utm_content= The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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