The Best of BoF: Brand Marketing’s Comeback Year

BoF is away for its annual break until Jan. 4. In the meantime, we invite you to explore highlights of our news and analysis from the year. ~/AAAHagA~/RgRjrogsP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI5MTIyMSZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmG8LAPMYcliP75SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRjrogsP0QWaHR0cHM6Ly9iaXQubHkvM3FnbnRpSlcFc3BjZXVCCmG8LAPMYcliP75SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, DECEMBER 29, 2021 Dear BoF Community, In 2021, brands [recalibrated their marketing strategies](~/AAAHagA~/RgRjrogsP0TIaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci90YWtpbmctYnJhbmQtYnVpbGRpbmctb2ZmLXRoZS1iYWNrLWJ1cm5lci8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yOTEyMjEmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgphvCwDzGHJYj--Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) after the disruptions of the prior year forced companies to emphasise pure performance and sales-driven marketing. With the worst of the pandemic’s impact behind them, marketers were able to prioritise brand [positioning and other long-term](~/AAAHagA~/RgRjrogsP0TbaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy9tYXJrZXRpbmctcHIvdGhlLW5ldy1mb3VyLXBzLW9mLWR0Yy1tYXJrZXRpbmctZG93bmxvYWQtdGhlLWNhc2Utc3R1ZHkvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjkxMjIxJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKYbwsA8xhyWI_vlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) tactics that might not yield immediate sales but instead boost a brand’s overall image and longevity. Meanwhile, the changing social media landscape also challenged how brands think about reaching customers. [TikTok cemented itself](~/AAAHagA~/RgRjrogsP0TYaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vYXJ0aWNsZXMvbWFya2V0aW5nLXByL3RvLWhvbGQtZ2VuLXpzLWF0dGVudGlvbi1icmFuZHMtbmVlZC10by1zaG93LXNvbWUtcGVyc29uYWxpdHkvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjkxMjIxJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKYbwsA8xhyWI_vlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) as the Gen-Z whisperer, while [doubts](~/AAAHagA~/RgRjrogsP0TDaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9jYW4tYnJhbmRzLW1ha2UtaW5zdGFncmFtLWxlc3MtdG94aWMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjkxMjIxJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKYbwsA8xhyWI_vlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) over [Instagram’s effectiveness](~/AAAHagA~/RgRjrogsP0TJaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9maW5kaW5nLWZhc2hpb24tY29uc3VtZXJzLWJleW9uZC1pbnN0YWdyYW0vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjkxMjIxJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKYbwsA8xhyWI_vlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) loomed. Searching for a reset, some brands opted to [go dark on social media](~/AAAHagA~/RgRjrogsP0TEaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci90aGUtYXJ0LW9mLWdvaW5nLWRhcmstb24tc29jaWFsLW1lZGlhLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI5MTIyMSZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmG8LAPMYcliP75SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) altogether, a risky strategy that has yet to diminish the relevance of brands like Bottega Veneta. And while the pandemic’s continuation has still prevented a full return to in-person shopping and socialising, more brands experimented with new marketing channels, such as Balmain’s [bet on streaming television](~/AAAHagA~/RgRjrogsP0TQaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9iYWxtYWlucy1wbGFuLXRvLWNvbXBldGUtd2l0aC1sdXh1cnlzLW1lZ2EtYnJhbmRzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI5MTIyMSZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmG8LAPMYcliP75SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) and movies at home. Alexandra Mondalek, Senior Editorial Associate TOP STORIES [MARKETING & PR](~/AAAHagA~/RgRjrogsP0TLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9tYXJrZXRpbmctcHI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yOTEyMjEmdXRtX3Rlcm09T1c3TFJWVkJHWkVXSkFZUlJYUUw3SjRHTk0mdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdG9waWNXBXNwY2V1QgphvCwDzGHJYj--Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [The New Four Ps of DTC Marketing — Download the Case Study](~/AAAHagA~/RgRjrogsP4QLAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbWFya2V0aW5nLXByL3RoZS1uZXctZm91ci1wcy1vZi1kdGMtbWFya2V0aW5nLWRvd25sb2FkLXRoZS1jYXNlLXN0dWR5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI5MTIyMSZ1dG1fdGVybT1PVzdMUlZWQkdaRVdKQVlSUlhRTDdKNEdOTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV90aXRsZVcFc3BjZXVCCmG8LAPMYcliP75SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Alexandra Mondalek ~/AAAHagA~/RgRjrogsP4QLAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbWFya2V0aW5nLXByL3RoZS1uZXctZm91ci1wcy1vZi1kdGMtbWFya2V0aW5nLWRvd25sb2FkLXRoZS1jYXNlLXN0dWR5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI5MTIyMSZ1dG1fdGVybT1PVzdMUlZWQkdaRVdKQVlSUlhRTDdKNEdOTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9pbWFnZVcFc3BjZXVCCmG8LAPMYcliP75SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [The direct-to-consumer fashion and beauty space has flourished over the last decade, but the once fool-proof marketing rubric has aged in that time. BoF outlines how to update the DTC marketing playbook so brands can break through the saturated market.](~/AAAHagA~/RgRjrogsP4QJAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbWFya2V0aW5nLXByL3RoZS1uZXctZm91ci1wcy1vZi1kdGMtbWFya2V0aW5nLWRvd25sb2FkLXRoZS1jYXNlLXN0dWR5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI5MTIyMSZ1dG1fdGVybT1PVzdMUlZWQkdaRVdKQVlSUlhRTDdKNEdOTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9kZWtXBXNwY2V1QgphvCwDzGHJYj--Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRjrogsP4QJAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbWFya2V0aW5nLXByL3RoZS1uZXctZm91ci1wcy1vZi1kdGMtbWFya2V0aW5nLWRvd25sb2FkLXRoZS1jYXNlLXN0dWR5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI5MTIyMSZ1dG1fdGVybT1PVzdMUlZWQkdaRVdKQVlSUlhRTDdKNEdOTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9jdGFXBXNwY2V1QgphvCwDzGHJYj--Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) ~/AAAHagA~/RgRjrogsP4QJAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvbWFya2V0aW5nLXByL3RoZS1uZXctZm91ci1wcy1vZi1kdGMtbWFya2V0aW5nLWRvd25sb2FkLXRoZS1jYXNlLXN0dWR5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI5MTIyMSZ1dG1fdGVybT1PVzdMUlZWQkdaRVdKQVlSUlhRTDdKNEdOTSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9jdGFXBXNwY2V1QgphvCwDzGHJYj--Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [MARKETING & PR](~/AAAHagA~/RgRjrogsP0TLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9tYXJrZXRpbmctcHI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yOTEyMjEmdXRtX3Rlcm09WEZGQkdHWjZUNUQ2TkFWVkZBVktaR0ZSNEEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1QgphvCwDzGHJYj--Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [How Small Brands Get Big Media Attention](~/AAAHagA~/RgRjrogsP0T3aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9ob3ctc21hbGwtYnJhbmRzLWdldC1iaWctbWVkaWEtYXR0ZW50aW9uLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI5MTIyMSZ1dG1fdGVybT1YRkZCR0daNlQ1RDZOQVZWRkFWS1pHRlI0QSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl90aXRsZVcFc3BjZXVCCmG8LAPMYcliP75SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Alexandra Mondalek ~/AAAHagA~/RgRjrogsP0T3aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9ob3ctc21hbGwtYnJhbmRzLWdldC1iaWctbWVkaWEtYXR0ZW50aW9uLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI5MTIyMSZ1dG1fdGVybT1YRkZCR0daNlQ1RDZOQVZWRkFWS1pHRlI0QSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9pbWFnZVcFc3BjZXVCCmG8LAPMYcliP75SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [In a fashion media landscape that favours advertisers, small brands have to be creative to draw coverage, let alone a spot on a magazine cover.](~/AAAHagA~/RgRjrogsP0T1aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9ob3ctc21hbGwtYnJhbmRzLWdldC1iaWctbWVkaWEtYXR0ZW50aW9uLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI5MTIyMSZ1dG1fdGVybT1YRkZCR0daNlQ1RDZOQVZWRkFWS1pHRlI0QSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9kZWtXBXNwY2V1QgphvCwDzGHJYj--Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRjrogsP0T1aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9ob3ctc21hbGwtYnJhbmRzLWdldC1iaWctbWVkaWEtYXR0ZW50aW9uLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI5MTIyMSZ1dG1fdGVybT1YRkZCR0daNlQ1RDZOQVZWRkFWS1pHRlI0QSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9jdGFXBXNwY2V1QgphvCwDzGHJYj--Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [The Art of Going Dark on Social Media](~/AAAHagA~/RgRjrogsP0T0aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci90aGUtYXJ0LW9mLWdvaW5nLWRhcmstb24tc29jaWFsLW1lZGlhLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI5MTIyMSZ1dG1fdGVybT02Uk5XTUhJWlBOQ1EzUFhWREY1RjZFSkRIQSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM190aXRsZVcFc3BjZXVCCmG8LAPMYcliP75SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRjrogsP0TyaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci90aGUtYXJ0LW9mLWdvaW5nLWRhcmstb24tc29jaWFsLW1lZGlhLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI5MTIyMSZ1dG1fdGVybT02Uk5XTUhJWlBOQ1EzUFhWREY1RjZFSkRIQSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19jdGFXBXNwY2V1QgphvCwDzGHJYj--Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [What Makes the Perfect Influencer Collaboration?](~/AAAHagA~/RgRjrogsP0T-aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci93aGF0LW1ha2VzLXRoZS1wZXJmZWN0LWluZmx1ZW5jZXItY29sbGFib3JhdGlvbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yOTEyMjEmdXRtX3Rlcm09NVlFRk1NRk5BUkI1N0hVQ0lBUEFIWUlWNFUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfdGl0bGVXBXNwY2V1QgphvCwDzGHJYj--Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRjrogsP0T8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci93aGF0LW1ha2VzLXRoZS1wZXJmZWN0LWluZmx1ZW5jZXItY29sbGFib3JhdGlvbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yOTEyMjEmdXRtX3Rlcm09NVlFRk1NRk5BUkI1N0hVQ0lBUEFIWUlWNFUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfY3RhVwVzcGNldUIKYbwsA8xhyWI_vlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [How to Build an Influencer Marketing Team](~/AAAHagA~/RgRjrogsP0T4aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9ob3ctdG8tYnVpbGQtYW4taW5mbHVlbmNlci1tYXJrZXRpbmctdGVhbS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yOTEyMjEmdXRtX3Rlcm09RUlSUlk0VDdJUkNDM0JHNlFQTFpYS0xaQ0UmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzVfdGl0bGVXBXNwY2V1QgphvCwDzGHJYj--Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ 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TRIAL](~/AAAHagA~/RgRjrogsP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjkxMjIxJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKYbwsA8xhyWI_vlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) BoF CAREERS ~/AAAHagA~/RgRjrogsP0SkaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29yZ2FuaXNhdGlvbnMvZmlncz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI5MTIyMSZ1dG1fY29udGVudD1zcG9uc29yZWRfaW1hZ2VXBXNwY2V1QgphvCwDzGHJYj--Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ Discover Opportunities at Figs [Figs](~/AAAHagA~/RgRjrogsP0SaaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29yZ2FuaXNhdGlvbnMvZmlncz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI5MTIyMSZ1dG1fY29udGVudD1wcm9tb1cFc3BjZXVCCmG8LAPMYcliP75SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) are looking for a [Senior Director of Talent Acquisition](~/AAAHagA~/RgRjrogsP0TBaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzE3MjAyMy9zZW5pb3ItZGlyZWN0b3Itb2YtdGFsZW50LWFjcXVpc2l0aW9uLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI5MTIyMSZ1dG1fY29udGVudD1wcm9tb1cFc3BjZXVCCmG8LAPMYcliP75SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~), a [Video Editor](~/AAAHagA~/RgRjrogsP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzE4NDQyMy92aWRlby1lZGl0b3IvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjkxMjIxJnV0bV9jb250ZW50PXByb21vVwVzcGNldUIKYbwsA8xhyWI_vlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) and an [Ecommerce Producer](~/AAAHagA~/RgRjrogsP0SuaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzE4NTQzNy9wcm9kdWNlci1lY29tbWVyY2UvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjkxMjIxJnV0bV9jb250ZW50PXByb21vVwVzcGNldUIKYbwsA8xhyWI_vlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) at their head office in Santa Monica, California, as well as a [Chief of Staff](~/AAAHagA~/RgRjrogsP0SqaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzE4NTQzMy9jaGllZi1vZi1zdGFmZi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yOTEyMjEmdXRtX2NvbnRlbnQ9cHJvbW9XBXNwY2V1QgphvCwDzGHJYj--Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) in Los Angeles, and an [Executive Assistant](~/AAAHagA~/RgRjrogsP0SvaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NhcmVlcnMvam9iLzE5MDQxNi9leGVjdXRpdmUtYXNzaXN0YW50Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI5MTIyMSZ1dG1fY29udGVudD1wcm9tb1cFc3BjZXVCCmG8LAPMYcliP75SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) in Miami. Figs is a lifestyle brand taking on the $60 billion medical apparel industry by creating medical uniforms sold directly to professionals. It markets its scrubs as a hybrid of streetwear and performance gear and has raised over $75 million in funding and has over 130 employees. [VIEW JOBS](~/AAAHagA~/RgRjrogsP0SiaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29yZ2FuaXNhdGlvbnMvZmlncz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI5MTIyMSZ1dG1fY29udGVudD1zcG9uc29yZWRfY3RhVwVzcGNldUIKYbwsA8xhyWI_vlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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