How to Hook Gen-Z

The Rise of the Chief Supply Chain Officer ~/AAAHagA~/RgRjfws0P0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIzMTEyMSZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmGONIacYdOHzAZSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRjfws0P0QWaHR0cHM6Ly9iaXQubHkvM3FXUUc0MlcFc3BjZXVCCmGONIacYdOHzAZSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ WHAT YOU NEED TO KNOW TODAY: TUESDAY, NOVEMBER 23, 2021 - Brands have figured out how to go viral on TikTok, but [the real challenge](~/AAAHagA~/RgRjfws0P0TYaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vYXJ0aWNsZXMvbWFya2V0aW5nLXByL3RvLWhvbGQtZ2VuLXpzLWF0dGVudGlvbi1icmFuZHMtbmVlZC10by1zaG93LXNvbWUtcGVyc29uYWxpdHkvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjMxMTIxJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKYY40hpxh04fMBlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) lies in holding consumers’ attention. - [Fashion’s hottest new hires](~/AAAHagA~/RgRjfws0P0TVaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vYXJ0aWNsZXMvd29ya3BsYWNlLXRhbGVudC90aGUtY2hpZWYtc3VwcGx5LWNoYWluLW9mZmljZXItaXMtdGhlLW5ldy1jLXN1aXRlLXN0YXIvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjMxMTIxJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKYY40hpxh04fMBlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) are executives who can tackle the industry’s increasingly complicated supply chain challenges. - Influencer marketing platform [LTK has scored a $300 million investment](~/AAAHagA~/RgRjfws0P0ThaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvdGVjaG5vbG9neS9pbmZsdWVuY2VyLW1hcmtldGluZy1wbGF0Zm9ybS1sdGstdmFsdWVkLWF0LTItYmlsbGlvbi1hcy1zb2Z0YmFuay1pbnZlc3RzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjMxMTIxJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKYY40hpxh04fMBlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) from SoftBank that values the company at $2 billion. - [Big brands are betting on digital fashion](~/AAAHagA~/RgRjfws0P0S0aHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vdmlkZW9zL3RlY2hub2xvZ3kvZmFzaGlvbnMtbmV3LWRpZ2l0YWwtZnJvbnRpZXIvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjMxMTIxJnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKYY40hpxh04fMBlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk). But is it a bubble or the next big thing? - At VOICES 2021, hear inspiring life stories of struggle, resilience and triumph with Christian Louboutin, Sinéad Burke, Richard Christiansen, Roger Frampton, Mohsin Zaidi and Vanessa Kingori. [Register for the livestream now](~/AAAHagA~/RgRjfws0P0Q2aHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5icmFuZGxpdmUuY29tL3ZvaWNlcy0yMDIxL2VuVwVzcGNldUIKYY40hpxh04fMBlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk). TOP STORIES [MARKETING & PR](~/AAAHagA~/RgRjfws0P0TLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9tYXJrZXRpbmctcHI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMzExMjEmdXRtX3Rlcm09UFY0MzNSQUdOQkY1VEdLVjI1SFE0VUJEM0UmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdG9waWNXBXNwY2V1QgphjjSGnGHTh8wGUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [To Hold Gen-Z’s Attention, Brands Need to Show Some Personality](~/AAAHagA~/RgRjfws0P4QMAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9tYXJrZXRpbmctcHIvdG8taG9sZC1nZW4tenMtYXR0ZW50aW9uLWJyYW5kcy1uZWVkLXRvLXNob3ctc29tZS1wZXJzb25hbGl0eS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMzExMjEmdXRtX3Rlcm09UFY0MzNSQUdOQkY1VEdLVjI1SFE0VUJEM0UmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdGl0bGVXBXNwY2V1QgphjjSGnGHTh8wGUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By José Criales-Unzueta ~/AAAHagA~/RgRjfws0P4QMAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9tYXJrZXRpbmctcHIvdG8taG9sZC1nZW4tenMtYXR0ZW50aW9uLWJyYW5kcy1uZWVkLXRvLXNob3ctc29tZS1wZXJzb25hbGl0eS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMzExMjEmdXRtX3Rlcm09UFY0MzNSQUdOQkY1VEdLVjI1SFE0VUJEM0UmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfaW1hZ2VXBXNwY2V1QgphjjSGnGHTh8wGUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [Brands have figured out how to go viral on TikTok, but holding young consumers’ attention for longer than it takes to swipe to the next video remains a challenge. Fashion must take a cue from the platform’s most successful creators and build an online persona that doesn’t need to hop on the latest trend.](~/AAAHagA~/RgRjfws0P4QKAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9tYXJrZXRpbmctcHIvdG8taG9sZC1nZW4tenMtYXR0ZW50aW9uLWJyYW5kcy1uZWVkLXRvLXNob3ctc29tZS1wZXJzb25hbGl0eS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMzExMjEmdXRtX3Rlcm09UFY0MzNSQUdOQkY1VEdLVjI1SFE0VUJEM0UmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfZGVrVwVzcGNldUIKYY40hpxh04fMBlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRjfws0P4QKAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9tYXJrZXRpbmctcHIvdG8taG9sZC1nZW4tenMtYXR0ZW50aW9uLWJyYW5kcy1uZWVkLXRvLXNob3ctc29tZS1wZXJzb25hbGl0eS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMzExMjEmdXRtX3Rlcm09UFY0MzNSQUdOQkY1VEdLVjI1SFE0VUJEM0UmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfY3RhVwVzcGNldUIKYY40hpxh04fMBlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [WORKPLACE & TALENT](~/AAAHagA~/RgRjfws0P0TPaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy93b3JrcGxhY2UtdGFsZW50P3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjMxMTIxJnV0bV90ZXJtPUtSV0s0N09OVlZDVEhKWkxSSjNUSVo2UTNRJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX3RvcGljVwVzcGNldUIKYY40hpxh04fMBlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [The Chief Supply Chain Officer is the New C-Suite Star](~/AAAHagA~/RgRjfws0P4QJAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy93b3JrcGxhY2UtdGFsZW50L3RoZS1jaGllZi1zdXBwbHktY2hhaW4tb2ZmaWNlci1pcy10aGUtbmV3LWMtc3VpdGUtc3Rhci8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMzExMjEmdXRtX3Rlcm09S1JXSzQ3T05WVkNUSEpaTFJKM1RJWjZRM1EmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdGl0bGVXBXNwY2V1QgphjjSGnGHTh8wGUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Sheena Butler-Young ~/AAAHagA~/RgRjfws0P4QJAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy93b3JrcGxhY2UtdGFsZW50L3RoZS1jaGllZi1zdXBwbHktY2hhaW4tb2ZmaWNlci1pcy10aGUtbmV3LWMtc3VpdGUtc3Rhci8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMzExMjEmdXRtX3Rlcm09S1JXSzQ3T05WVkNUSEpaTFJKM1RJWjZRM1EmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfaW1hZ2VXBXNwY2V1QgphjjSGnGHTh8wGUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [Big brands are beefing up their executive ranks with experts who can ensure increasingly complex supply chains operate smoothly and sustainably.](~/AAAHagA~/RgRjfws0P4QHAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy93b3JrcGxhY2UtdGFsZW50L3RoZS1jaGllZi1zdXBwbHktY2hhaW4tb2ZmaWNlci1pcy10aGUtbmV3LWMtc3VpdGUtc3Rhci8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMzExMjEmdXRtX3Rlcm09S1JXSzQ3T05WVkNUSEpaTFJKM1RJWjZRM1EmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfZGVrVwVzcGNldUIKYY40hpxh04fMBlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRjfws0P4QHAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy93b3JrcGxhY2UtdGFsZW50L3RoZS1jaGllZi1zdXBwbHktY2hhaW4tb2ZmaWNlci1pcy10aGUtbmV3LWMtc3VpdGUtc3Rhci8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMzExMjEmdXRtX3Rlcm09S1JXSzQ3T05WVkNUSEpaTFJKM1RJWjZRM1EmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfY3RhVwVzcGNldUIKYY40hpxh04fMBlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just £1](~/AAAHagA~/RgRjfws0P0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjMxMTIxJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKYY40hpxh04fMBlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRjfws0P0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjMxMTIxJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKYY40hpxh04fMBlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) NEWS BRIEFS - [Influencer Marketing Platform LTK Valued at $2 billion as SoftBank Invests](~/AAAHagA~/RgRjfws0P4QMAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9uZXdzL3RlY2hub2xvZ3kvaW5mbHVlbmNlci1tYXJrZXRpbmctcGxhdGZvcm0tbHRrLXZhbHVlZC1hdC0yLWJpbGxpb24tYXMtc29mdGJhbmstaW52ZXN0cy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMzExMjEmdXRtX3Rlcm09RkdGWUNJNTRLWkRHVEpSUEZHREU1MkNESEUmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzFXBXNwY2V1QgphjjSGnGHTh8wGUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) - [CVC Invests in Forever 21 Owner at $13 Billion Enterprise Value](~/AAAHagA~/RgRjfws0P4QEAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9uZXdzL25ld3MtYW5hbHlzaXMvY3ZjLWludmVzdHMtaW4tZm9yZXZlci0yMS1vd25lci1hdC0xMy1iaWxsaW9uLWVudGVycHJpc2UtdmFsdWUvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjMxMTIxJnV0bV90ZXJtPUlaRlVCR1hHWUZEVlRCN0wzWFlDTFNQMzVZJnV0bV9jb250ZW50PW5ld3NicmllZl8yVwVzcGNldUIKYY40hpxh04fMBlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - [China Fines Alibaba, Tencent in Latest Antitrust Investigation](~/AAAHagA~/RgRjfws0P0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvY2hpbmEvY2hpbmEtZmluZXMtYWxpYmFiYS10ZW5jZW50LWluLWxhdGVzdC1hbnRpdHJ1c3QtaW52ZXN0aWdhdGlvbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMzExMjEmdXRtX3Rlcm09QUdQSVgzSlUySkdSN0xJVUFWSTRIVzdKRFUmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzNXBXNwY2V1QgphjjSGnGHTh8wGUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) - [Melbourne Fashion Week Aims to Boost Post-Lockdown Economy](~/AAAHagA~/RgRjfws0P4QHAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9uZXdzL2dsb2JhbC1tYXJrZXRzL21lbGJvdXJuZS1mYXNoaW9uLXdlZWstYWltcy10by1ib29zdC1jaXR5cy1wb3N0LWxvY2tkb3duLWVjb25vbXkvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjMxMTIxJnV0bV90ZXJtPVQ1RzdFSEE0SzVHR05DUllWUVlPUVNZUUhNJnV0bV9jb250ZW50PW5ld3NicmllZl80VwVzcGNldUIKYY40hpxh04fMBlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - 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Their priorities revolve around authenticity as well as ethical and sustainable production, and they respond better to hyper-localised retail strategies and technologically integrated touchpoints. Last week, Bulgari CEO Jean-Christophe Babin and McKinsey senior partner Aimee Kim discussed what is driving the female-identifying hard luxury consumer to purchase today. BoF shares key insights. [READ MORE](~/AAAHagA~/RgRjfws0P0TeaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL25ld3MtYW5hbHlzaXMvaW5kdXN0cnktaW5zaWdodHMtb24tZXZvbHZpbmctbHV4dXJ5LWNvbnN1bWVyLWJlaGF2aW91cj91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIzMTEyMSZ1dG1fY29udGVudD1zcG9uc29yZWRfY3RhVwVzcGNldUIKYY40hpxh04fMBlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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