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Dior's Strategic Archive, Yoox Net-a-Porter, Victoria Beckham

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businessoffashion.com

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Mon, Feb 13, 2017 05:35 AM

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How to Reach China's Elusive Millennials, Samantha Cameron Launches Cefinn, Instagram Beauty Boys TH

How to Reach China's Elusive Millennials, Samantha Cameron Launches Cefinn, Instagram Beauty Boys [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( THE DAILY DIGEST SPONSORED BY [Best Companies (Tourquoise) - Feb (13-19) 2016]( TODAY'S MUST READ [BoF Exclusive | Marking 70 Years of Dior with a New Strategic Archive]( BY Osman Ahmed [As Dior celebrates its 70th anniversary, BoF gains exclusive access to a new archive conceived to sustain the meaning — and might — of the multi-billion-dollar brand.]( [Read more]( TOP STORIES [Fashion’s New Female Gaze: Movement or Myth?]( BY Dan Thawley [That young women photographers like Harley Weir, Petra Collins and Coco Capitán are being grouped together — prompting debate over the emergence of a new “female gaze” — is simultaneously positive and unnerving.]( [Read more]( [The Decline of the Liberal West Poses Major Threat to Fashion]( BY Helena Pike [A turn away from the liberalism that has underpinned political and economic policy in the US and Europe for over 50 years has serious consequences for the global fashion industry.]( [Read more]( [Victoria Beckham: Conscious of the Body, Rather than Body-Conscious]( BY Tim Blanks [The career dressing she offered was simple, but unfailingly effective — and something any woman can aspire to as “real."]( [Read more]( [Can Boohoo Overcome Nasty Gal’s Mistakes?]( BY BoF Team [If it plays its cards right, Boohoo could accelerate its American ambitions and learn from Nasty Gal’s success in brand and online community building.]( [Read more]( [Video | Angelica Cheung: How to Reach the Elusive Chinese Millennial]( BY BoF Team [These consumers are not easily influenced by preaching, explained the Vogue China editor-in-chief on the VOICES stage.]( [Read more]( NEWS BRIEFS [Macy's Shares Could Rise by 50 Percent in a Sale]( [A potential sale, particularly one with a spinoff of the company's real estate assets, could boost Macy's stock to $45 to $50, according to a report this weekend.]( [Trump Aide Says Endorsement of Ivanka's Brand Was 'Lighthearted']( [Stephen Miller said Trump adviser Kellyanne Conway was making a "lighthearted, flippant" comment when she urged Americans to buy Ivanka Trump's products.]( [DAILY DIGEST Fashion News from Around the Web]( 1 ['We Will Become a Ferrari' - Federico Marchetti on his Yoox Net-a-Porter Ambitions]( ["Our luxury shoppers tend to be immune, they were worried for a bit and then thought, 'I’m going to buy Prada bag, who cares’.”]( Daily Telegraph]( 2 [Samantha Cameron: Picking Up The Threads]( ["For the past few years - as only close friends knew - the dining room at 11 Downing Street doubled as an impromptu atelier."]( Vogue]( 3 [Once Poverty-Stricken, China’s “Taobao Villages” Have Found a Lifeline Making Trinkets for the Internet]( ["Daiji township, a dusty collection of villages in China’s central heartland plains, is an unlikely candidate to be one of the country’s leading e-commerce hubs."]( 4 [Instagram Beauty Boys Are the New Face of Makeup]( ["With millions of followers on Instagram and YouTube, the stars of a new movement that celebrates makeup for men are being signed up by the big brands."]( Guardian]( 5 [Miles Cahn, Co-Founder of Coach Handbags, Dies at 95]( ["Mr. Cahn and his wife, Lillian Cahn, founded Coach in 1961 after buying a small wallet manufacturer on West 34th Street and renaming it."]( New York Times]( FROM THE ARCHIVE [How Carolina Herrera Built a Billion-Dollar Brand With Staying Power]( BY Lauren Sherman [Celebrating 35 years in business, Carolina Herrera has quietly outpaced many of her contemporaries, building a globally recognised brand that is projected to generate $1.2 billion in retail sales in 2016. She says her secret is consistency — and persistent curiosity.]( [Read more]( [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( [BoF CAREERS - FEATURED JOBS]( [Accessories Designer]( [Kering]( London, United Kingdom [Brand Marketing Coordinator]( [Aesop]( New York, United States [People & Culture Partner]( [Lululemon Athletica]( London, United Kingdom [Senior Menswear Product Developer]( [J.W.Anderson]( London, United Kingdom [HEAD OF PR AND MARKETING, ATELIER SWAROVSKI]( [Swarovski]( London, United Kingdom [Associate Manager, Global e-Commerce]( [Coach]( New York, United States [View All Jobs]( The Best Companies to Work for in Fashion The Business of Fashion is working on a new careers initiative and we need your help.   [Have Your Say]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom

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