Can Brands Deliver Deeper Meaning?

Angelo Flaccavento on Paris Men’s Fashion Week [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( THE DAILY DIGEST THE UPFRONT Dear BoF Community, Author and veteran consultant B. Joseph Pine II explains the history of economic progress as the multi-stage evolution of products from commodities to transformations, where the product is a better you. Now, as the pandemic forces people to confront their mortality, Lauren Sherman says [American consumers may be looking for something even more from brands: spiritual meaning](. Elsewhere, M.C. Nanda explores [the business of dressing the White House.]( Plus, [designers are ditching pandemic dressing in a big bang of creativity]( reports Angelo Flaccavento. In retail news, digital leaders are making plays for legacy brands, with [ASOS eying Topshop]( and [Boohoo looking to buy Debenhams]( Vikram Alexei Kansara, Editorial Director TODAY'S MUST READ [BoF Professional]( [The Age of the Enlightened Consumer]( BY Lauren Sherman [More than ever, consumers are looking for spiritual meaning from the products they buy.]( Try BoF Professional for 30 days for $1/£1 [JOIN]( TOP STORIES [BoF Professional]( [How Far Can the White House Boost a Fashion Brand?]( BY M.C. Nanda [Michelle Obama catapulted a new set of designers to stardom. With a new administration, what can brands and designers learn from dressing the White House?]( Try BoF Professional for 30 days for $1/£1 [JOIN]( [BoF Professional]( [In Paris, Fashion Is Ready for Reinvention]( BY Angelo Flaccavento [At the men’s fashion week that closed on Sunday, designers ditched pandemic dressing in a big bang of creativity, reports Angelo Flaccavento.]( Try BoF Professional for 30 days for $1/£1 [JOIN]( [The Week Ahead]( [The Plan to Bring Supreme to the Masses]( BY Brian Baskin [This week, everyone will be talking about VF Corp.’s plans for Supreme, Haute Couture Week in Paris and LVMH’s latest financial results. Get your BoF Professional Cheat Sheet.]( Try BoF Professional for 30 days for $1/£1 [JOIN]( [Fashion Show Review]( [Loewe’s Revelations]( BY Tim Blanks [The womenswear was straight-out beautiful, seductive even, while the menswear was a sublime exercise in awkwardness.]( [BoF Professional]( [At Dries Van Noten, Familiarity and the Future]( BY Tim Blanks [The Belgian designer gave menswear staples a sensual new life with one foot in the familiar and another in the post-Covid future, writes Tim Blanks.]( NEWS BRIEFS - [Report: Online Fashion Retailer Boohoo to Buy Debenhams Brand]( - [Report: Asos Is Front-Runner To Buy Topshop Brand]( - [CFDA and PVH Release Diversity, Equity and Inclusion Study]( - [‘Unstoppable’ Luxury Stocks Remind Some Investors of US Tech]( - [Dr. Martens Set To Go Public, Announce Cornerstone Investors]( - [Diamond Trade Is Roaring Back Thanks to Stuck-at-Home Shoppers]( BoF CAREERS - FEATURED JOBS  [Paid Social Media Specialist]( [A]( Fashion](  New York, United States  [Designer]( [Z](  Sydney, Australia  [Systems Manager]( [Manolo Blahnik](  London, United Kingdom [View All Jobs](  [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom