How To Build Better Customer Relationships

A More Circular Fashion Industry Will Require a Collective Effort [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( THE DAILY DIGEST THE UPFRONT Dear BoF Community, Successful retailers forge bonds with their customers that go deeper than an individual transaction. Before the pandemic, those connections were often forged in stores, where friendly sales associates could work their magic. Creating those same ties with online shoppers isn't easy; what seemed charming in the store can come off as desperate or pushy over text and email. Cathaleen Chen has advice about [how to connect with your customers – without annoying them.]( Also, UK Prime Minister Boris Johnson has [reimposed strict lockdown measures]( as Covid-19 cases surge. Brian Baskin, Deputy Editor TODAY'S MUST READ [BoF Professional]( [How to Build a One-on-One Relationship With Your Customer]( BY Cathaleen Chen [Luxury retailers have long gone the extra mile to serve top-spending VIPs. Now, more brands are finding ways to scale personalised customer service. Here’s how to get it right.]( Try BoF Professional for 30 days for $1/£1 [JOIN]( TOP STORIES [Opinion]( [A More Circular Fashion Industry Will Require a Collective Effort]( BY Libbi Lee and Karl-Hendrik Magnus [As consumers become more engaged with sustainability issues, circularity could be the key that unlocks the door to a more sustainable future.]( [UK Is Back in Lockdown as Hospitals Face Breaking Point]( BY Bloomberg [Boris Johnson imposed a third coronavirus lockdown across England, with emergency measures starting immediately and lasting until at least February 15.]( [BoF Professional]( [Teen Vogue’s Lindsay Peoples Wagner Named The Cut’s New EIC]( BY Chantal Fernandez [The youngest leader of a Condé Nast title is returning to New York Magazine and succeeding Stella Bugbee.]( Try BoF Professional for 30 days for $1/£1 [JOIN]( NEWS BRIEFS - [Alexander Wang Further Denies Allegations]( - [UK Shopper Numbers Tumble 23.3% as COVID-19 Curbs Bite]( - [Brookfield Offers to Take Real Estate Arm Private]( - [As End To Pandemic Mask-Wearing Nears, South Koreans Scramble To Arrange Cosmetic Surgery]( - [Jack Ma’s Disappearance Becomes Subject of Social Media Speculation]( - [Pat McGrath Named Dame of the British Empire]( FEATURED JOBS  [Production Manager]( [Strathberry](  Edinburgh, United Kingdom  [eCommerce Coordinator]( [R](  Los Angeles, United States  [Designer Denim]( [PVH](  Amsterdam, The Netherlands [View All Jobs](  [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom