BoF's Year in Fashion | Technology Acceleration

The New Normal: Digital Is Set For a Step Change [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( YEAR IN FASHION THE UPFRONT The Business of Fashion will be taking a break between 24 December 2020 and 3 January 2021. In the meantime, explore our analysis from an unparalleled year for the global fashion industry. We wish you a happy holiday season and a great start to 2021. Dear BoF Community, Technology touches every single part of our lives, and it’s never been more important to success in the fashion industry as it is now. During the pandemic, e-commerce soared to new heights, and social media — driven, in part, by the rise of TikTok — dictated consumer behaviour and trends. Industry executives also learned to make better use of digital tools, from video streaming to data analytics. Fashion even embraced gaming. Analog may never die, but this year digital became more important than ever. Lauren Sherman, Chief Correspondent [Intelligence]( [The New Normal: Digital Is Set For a Step Change]( BY BoF Team and McKinsey & Company [Lockdowns and social distancing measures have made digital an urgent priority across the entire value chain but navigating the recovery will require sustained focus on scaling up and strengthening digital competencies, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.]( [BoF Professional]( [Why Is Everyone Betting on Farfetch?]( BY Lauren Sherman [The marketplace-turned-platform has emerged, finally, as the clear leader in the race to win luxury’s online shopper, with a path to profitability. What changed?]( Try BoF Professional for 30 days for $1/£1 [JOIN]( [Op Ed]( [Op-Ed | Dear Fashion, Amazon Isn't Going to Save You]( BY Lawrence Lenihan [Neither the e-commerce giant nor government is going to save fashion. The industry needs to save itself by embracing substantive, systemic change, argues Lawrence Lenihan.]( [News & Analysis]( [What the Farfetch-Alibaba-Richemont Mega-Deal Means for Luxury E-Commerce]( BY Chantal Fernandez [Farfetch has raised $1.15 billion from three of the industry’s biggest players. Cartier- and YNAP-owner Richemont says the luxury sector needs a neutral, shared online platform. Will the deal lead to further consolidation in online luxury?]( Try BoF Professional for 30 days for $1/£1 [JOIN]( [Fashion-Tech]( [How Shopify Conquered Fashion]( BY Chavie Lieber [The Canadian e-commerce platform is emerging as one of the pandemic's big winners. How will the company that made it possible for any brand to set up an online store use its newfound clout?]( Try BoF Professional for 30 days for $1/£1 [JOIN]( [BoF Professional]( [How 5 Very Different Brands Managed E-Commerce at the Height of the Pandemic]( BY Alexandra Mondalek [With physical shopping on hold for the foreseeable future, everyone from multi-brand retailers to luxury labels are retooling their online sales and marketing strategies to adapt to the challenges of the coronavirus pandemic.]( [Intelligence]( [Can Fashion Cash In on the Animal Crossing Craze?]( BY Chavie Lieber [The Nintendo Switch game, released in late March, has captured the attention of fashion enthusiasts waiting out the coronavirus pandemic. But it presents no clear way for fashion to monetise its popularity just yet.]( Try BoF Professional for 30 days for $1/£1 [JOIN]( [Intelligence]( [Will Fashion Ever Really Embrace Amazon?]( BY Chavie Lieber [Some brands see Amazon as the most-efficient way to find new customers — but selling via the e-commerce giant can be more trouble than it's worth. A careful and cautious strategy could set fashion brands ahead in 2020.]( Try BoF Professional for 30 days for $1/£1 [JOIN]( [BoF Professional]( [VOICES 2020: How Technology Is Shaping Culture and Consumption]( BY Chantal Fernandez [Session 3 of VOICES 2020 addressed how the pandemic spiked e-commerce activity and time spent online by consumers, escalating the importance of authentic, engaging online platforms and raising more questions about the value of physical products and spaces.]( Try BoF Professional for 30 days for $1/£1 [JOIN]( [Intelligence]( [Is Instagram Reels Better Than Tiktok? It Depends on Who You Ask.]( BY Alexandra Mondalek [Instagram’s answer to TikTok, Reels, has left brand marketers questioning which platform is best for them. But they don’t necessarily have to choose.]( Try BoF Professional for 30 days for $1/£1 [JOIN]( BoF CAREERS - FEATURED JOBS  [(Key) Account Manager (m/w/d)]( [Z](   Ansbach, Germany  [Social Media Director]( [Jing Daily](  New York, United States  [Client Development Manager]( [S]( McCartney](  London, United Kingdom [View All Jobs](  [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom