Fashion Media's Missed Opportunity

Moncler’s Pandemic Pivot [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( THE DAILY DIGEST ADVERTISEMENT [Bulgari | Nov 30-Dec 5, 2020 | DDNL]( THE UPFRONT Dear BoF Community, Could the celebrity editor be a thing of the past? In the age of Instagram, editors with strong personal brands and social media followings to match are finding it's easier, and far more lucrative, to build their profiles outside the confines of a traditional publisher. Magazines have been slow to respond, reluctant to give employees a cut of brand deals that were once exclusively theirs. But they're starting to change their thinking. Alexandra Mondalek takes you inside [what could become a fashion media brain drain]( publishers don’t recalibrate their approach. Elsewhere, two early-pandemic initiatives formed to fix the broken fashion system, [Rewiring Fashion and Dries Van Noten’s Forum, have joined forces](. Plus, [Moncler is bringing 'Genius' to China](. Our final day of VOICES starts with Session 4: REINVENTING RETAIL, where we will explore how forces accelerated by the pandemic are reshaping the retail landscape with Doug Stephens, starting at 10am New York, 3pm London, 11pm Shanghai. Ending the event, we will examine how we can all become the most authentic, healthy versions of ourselves in 2021 with Session 5: LIVE YOUR BEST LIFE. [Click here to watch now](. Brian Baskin, Deputy Editor TODAY'S MUST READ [BoF Professional]( [Fashion Media’s Missed Influencer Opportunity]( BY Alexandra Mondalek [Publishers have struggled with how to make branded content deals sweet enough for editors with growing social media followings.]( Try BoF Professional for 30 days for $1/£1 [JOIN]( TOP STORIES [BoF Professional]( [VOICES 2020: Fixing the Fashion System]( BY Robert Williams [Industry leaders including Remo Ruffini, Dries Van Noten and Harper’s Bazaar’s Samira Nasr offered ideas on how to solve some of fashion’s biggest problems, from outdated approaches to showing, delivering and discounting collections to the need for more meaningful inclusion.]( Try BoF Professional for 30 days for $1/£1 [JOIN]( [BoF Professional]( [VOICES 2020: How Technology Is Shaping Culture and Consumption]( BY Chantal Fernandez [Session 3 of VOICES 2020 addressed how the pandemic spiked e-commerce activity and time spent online by consumers, escalating the importance of authentic, engaging online platforms and raising more questions about the value of physical products and spaces.]( Try BoF Professional for 30 days for $1/£1 [JOIN]( [BoF Professional]( [Dries Van Noten’s ‘Forum’ and ‘Rewiring Fashion’ Join Forces to Rebuild the Fashion System]( BY Lauren Sherman [Two early-pandemic initiatives set out to solve some of the industry’s biggest problems, from rampant discounting to a warped fashion calendar. Now, they’re coming together.]( [BoF Professional]( [Moncler to Stage Genius Show in China in Pandemic Pivot]( BY Robert Williams [Speaking at VOICES 2020, Chairman and CEO Remo Ruffini called the move a ‘software update’ to the Italian skiwear brand’s marketing strategy, designed to harness momentum in the critical Chinese market.]( [BoF Professional]( [Hodinkee Raises $40 Million and Hires Mr Porter’s Toby Bateman as CEO]( BY Chantal Fernandez [The online destination for high-end new and vintage watch fans, founded by Benjamin Clymer in 2008, is aiming to scale its content-meets-commerce model in a challenging watches market.]( Try BoF Professional for 30 days for $1/£1 [JOIN]( NEWS BRIEFS - [Barneys New York to Return in 2021 After Pandemic Delays Revival]( - [UPS Turned Down Packages From Large Retailers Like Gap and Macy’s During Cyber Monday]( - [Zalando’s Cyber Week Sales Beat Last Year by More Than a Third]( - [Global Brands Uneasy as China’s New Export Law Takes Effect]( - [Nike’s Anti-Racism Ad Provokes Backlash in Japan]( - [France’s Interparfums Raises 2020 Revenue Forecast To Over €340 Million]( - [Bonmarché Files For Bankruptcy For Second Time This Year]( - [Elbaz’s New Venture, Sterling Ruby Join Paris Haute Couture Week]( BoF CAREERS - FEATURED JOBS  [Customer Success Manager - EMEA]( [JOOR](    London, United Kingdom  [Social Media Art Director]( [Deity New York](   New York, United States  [PROGRAM MANAGER]( [By Malene Birger](  Copenhagen, Denmark [View All Jobs](  [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom