What Fashion Media Can Learn from China
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[Brookfield Properties Sept9-12](
THE UPFRONT
Dear BoF Community,
When news broke last week that Katie Grand was leaving her most recent creation, the Condé Nast-owned title LOVE, it was unfathomable to think that the super stylist behind some of the most influential magazines and images of fashion's past 30 years wouldn't launch something new ... at least at some point. As she shares in an exclusive interview with Tim Blanks, that time is now. Read on to hear more about [Grand's ambitious plans for The Perfect Magazine]( which you can already start following on [Instagram](.
Lauren Sherman, Chief Correspondent
TODAY'S MUST READ
[Tim's Take](
[Katie Grand's New Project: 'It's Not Just Another Magazine'](
BY Tim Blanks
[BoF Editor-at-Large Tim Blanks talks to the super-stylist and recently departed editor of LOVE about her surprising new project, The Perfect Magazine.](
LONDON, United Kingdom â Last Friday, Katie Grand quit LOVE, the magazine sheâd birthed and raised for 11 years. On Saturday morning, she leapt out of bed at 7am and started typing names into Instagram. Down the rabbit hole she went. Fifteen minutes later, she had it. The Perfect Magazine. By 7.20, sheâd got the Twitter handle, by 8am, TikTok. By the end of the day, sheâd nailed the URL, the domain name and YouTube: âBy Sunday, I was sat in my kitchen with Catherine Russell, my old publisher, now my new CMO, and my lawyer Amy and it was all happening.âÂ
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