What You May Have Missed This Week

Fashion’s Retail Workers Are Bearing the Brunt of the Crisis [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( THE DAILY DIGEST WHAT YOU MAY HAVE MISSED THIS WEEK [This Week in Fashion]( [Fashion’s Retail Workers Are Bearing the Brunt of the Crisis]( BY Lauren Sherman [As the industry braces for an uncertain autumn and government support winds down for the unemployed, companies should make efforts to listen to and protect their store associates.]( Try BoF Professional for 30 days for $1/£1 [JOIN]( TOP STORIES [Intelligence]( [Who Needs Investors? 7 Tips for Bootstrapping Your Fashion Business]( BY Chantal Fernandez [For fashion entrepreneurs just starting out with little or no safety net, success will depend on the ability to creatively solve problems and the strength to block out the noise and focus on their customers.]( Try BoF Professional for 30 days for $1/£1 [JOIN]( [Intelligence]( [The Pandemic Changed the Way People Live. How Can Fashion Adapt?]( BY Cathaleen Chen [The world looks vastly different today as it did five months ago. Here’s what the fashion industry can do to remain relevant to consumers.]( Try BoF Professional for 30 days for $1/£1 [JOIN]( [Intelligence]( [Is Instagram Reels Better Than Tiktok? It Depends on Who You Ask.]( BY Alexandra Mondalek [Instagram’s answer to TikTok, Reels, has left brand marketers questioning which platform is best for them. But they don’t necessarily have to choose.]( Try BoF Professional for 30 days for $1/£1 [JOIN]( [Intelligence]( [Pre-Orders Are Becoming a Popular Tool for Fashion Brands. But Are They a Good Idea?]( BY Chantal Fernandez [Independent designers like Telfar are bringing pre-orders directly to their customers — online and outside of the traditional seasonal delivery schedule. BoF explores the pros and cons of the strategy, and how to talk to customers about waiting in a fast-fashion world.]( Try BoF Professional for 30 days for $1/£1 [JOIN]( [Intelligence]( [How to Salvage the Back-to-School Season]( BY Chavie Lieber [Even with Covid-19 keeping many students at home, there’s still room for fashion brands to take advantage of the key shopping season.]( Try BoF Professional for 30 days for $1/£1 [JOIN]( [Podcasts]( [The BoF Podcast: Rebuilding Lebanon’s Fashion Industry]( BY BoF Team [Elie Saab Jr, chief executive of Elie Saab Group, and Lebanese designers Roni Helou and Amine Jreissati speak about the urgent need for global solidarity in the face of crisis.]( [DAILY DIGEST Fashion News from Around the Web]( 1 [Three Young Designers on How They’re Adapting To Fashion’s New Normal]( [ANOTHER]( 2 [How Small Fashion Brands Can Make Their Goods in the US]( [INC.]( 3 [Martin Margiela Anticipated Fashion’s Future — and Its Failures]( [THE WASHINGTON POST]( 4 [What Will Happen To TikTok?]( [FAST COMPANY]( 5 [The Pandemic Diary of a Model Returning To Work]( [THE NEW YORK TIMES]( BoF CAREERS - FEATURED JOBS  [Production Manager]( [Orseund Iris](    New York, United States  [Partner Growth Coordinator - support our growth by delivering data-driven strategy!]( [M](   Warsaw, Poland  [Head of Press]( [Ralph & Russo](  London, United Kingdom [View All Jobs](  [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom