Building a Fashion Label Outside the System

When the Customer Isn't Right [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( THE DAILY DIGEST ADVERTISEMENT [Sky Diamond | DAILY DIGEST | JULY 14,15,16 2020]( THE UPFRONT Dear BoF Community, The Vampire’s Wife has grown threefold in the past two years on the back of former model Susie Cave’s bewitching retro-glam dresses, a gang of ultra-cool friends and a drops-driven, direct-to-consumer marketing strategy. Now, the label has announced an unexpected new investor: Interscope Records founder Jimmy Iovine. Lauren Sherman examines the success and future of [a label that has thrived outside the traditional fashion system](. Elsewhere, Chavie Lieber examines the [thorny issue of mandating mask-wearing in stores](. Vikram Alexei Kansara, Editorial Director TODAY'S MUST READ [News & Analysis]( [The Vampire’s Wife Plots Expansion Plan With a Surprising Investor]( BY Lauren Sherman [Jimmy Iovine and his wife, model and actress Liberty Ross, have taken a majority stake in designer Susie Cave's flourishing dress line. Can one of the music industry’s most legendary talent scouts help build a successful fashion business?]( To access this article, become a BoF Professional Member [JOIN]( TOP STORIES [Intelligence]( [What Happens When Shoppers Refuse to Wear Masks?]( BY Chavie Lieber [Fashion brands are getting dragged into a war with shoppers over wearing masks and other Covid-19 shopping precautions. Here's how they should respond.]( To access this article, become a BoF Professional Member [JOIN]( [Tim's Take]( [Miuccia Prada on Her Final Collection Before Raf Simons Officially Enters the Fold]( BY Tim Blanks [The designer discusses creating, collaborating — and what it means to have ‘fun’ — in quarantine. BoF’s Tim Blanks draws his own conclusions.]( [Podcasts]( [The BoF Podcast: Amber Valletta Says, ‘I Don’t Want to Work in an Industry That Is the Same as Before’]( BY BoF Team [The supermodel, actress and environmental activist talks to BoF Editor-at-Large Tim Blanks about why the fashion industry cannot return to ‘business as normal.’]( [News & Analysis]( [Live Blog: London Fashion Week Returns, Factories in the UK and US Have Become Virus Hotspots]( BY BoF Team [Follow our live blog for continuous updates from the frontlines of fashion.]( [IN OTHER NEWS]( [Burberry To Cut Jobs at Headquarters]( [Brunello Cucinelli Expects Sales to Fall 10 Percent in 2020 as it Writes Down $34 Million in Excess Inventory]( [Swatch Group Posts Its First Half Year Loss]( [DAILY DIGEST Fashion News from Around the Web]( 1 [In Pandemic Era, Private Equity-Owned Retail Is as Vulnerable as Ever]( [RETAIL DIVE]( 2 [The Brands and People Shaping Youth Culture]( [HIGHSNOBIETY]( 3 [Can Covid-19 Offer an Opportunity to Remake the Fashion Industry?]( [THE TIMES]( 4 [Woke Capitalism Is Still Capitalism]( [THE ATLANTIC]( 5 [The Black Photographer Making History at Vanity Fair]( [THE NEW YORK TIMES](  [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom