The Last E-Commerce Hurdle

Did Digital Couture Week Work? [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( THE DAILY DIGEST THE UPFRONT Dear BoF Community, For many fashion brands, e-commerce has been a saviour during the pandemic; online shopping is expected to outpace physical retail even as stores begin to reopen. But as nervous as many consumers are to once again shop in real life — especially in certain areas of the US, where the coronavirus spread is not yet under control — there are others, especially older shoppers, who still simply refuse to click-to-buy online. What can retailers do to convince them? [Brian Baskin has some recommendations](. In other news, don't miss Angelo Flaccavento's take on [the couture week that wasn't]( and Sarah Kent's analysis of [the troubles facing fast fashion retailer Boohoo](. Lauren Sherman, Executive Editor TODAY'S MUST READ [Intelligence]( [How to Reach Customers Who Still Don't Like Shopping for Clothes Online]( BY Brian Baskin [Millions of consumers — particularly older ones — say they may not shop in stores until there’s a coronavirus vaccine. Many aren't big fans of e-commerce, either. Here’s how to keep them spending.]( To access this article, become a BoF Professional Member [JOIN]( TOP STORIES [Opinion]( [Did Digital Couture Week Work?]( BY Angelo Flaccavento [This season's Haute Couture Week was basically video week. Modern? Sort of. There was a lot of MTV to the proceedings, if without the creative energy and anarchy, writes Angelo Flaccavento.]( To access this article, become a BoF Professional Member [JOIN]( [News & Analysis]( [Why Boohoo’s Remarkable Run Came to a Crashing Halt]( BY Sarah Kent [The British fast fashion juggernaut’s ambitions to build an empire that could compete with the giants behind Zara and H&M was gaining ground this year. But allegations of poor working conditions in its factories have raised questions about its future.]( To access this article, become a BoF Professional Member [JOIN]( [Intelligence]( [What Happened to Brooks Brothers]( BY Derek Guy [The inside story of how the brand that invented the American suit found itself filing for bankruptcy.]( To access this article, become a BoF Professional Member [JOIN]( [IN OTHER NEWS]( [Live Blog: Jacquemus Will Stage Paris Show This Month]( [Levi Strauss Warns of Weak Sales Growth in Second Half of 2020]( [DAILY DIGEST Fashion News from Around the Web]( 1 [Beware of Bargains at Shopping Malls]( [THE WALL STREET JOURNAL]( 2 [Fashion’s Racism and Classism Are Finally Out of Style]( [THE ATLANTIC]( 3 [A Coronavirus Consultant Shares How She Advises Businesses on Reopening]( [VOX]( 4 [How High Can Amazon Stock Go?]( [FAST COMPANY]( 5 [A Fashion Model For the Moment]( [THE NEW YORK TIMES]( BoF CAREERS - FEATURED JOBS  [Associate Art Director]( [B]( Republic](    San Francisco, United States  [Diversity & Inclusion Project Manager]( [Vestiaire Collective](   Paris, France  [International Category Manager]( [Liberty](  London, United Kingdom [View All Jobs](  [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom