Luxury E-Commerce's Next Decade

Fashion's Humanitarian Crisis [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( THE DAILY DIGEST ADVERTISEMENT [DDNL | BoFLive | March2020]( THE UPFRONT Dear BoF Community, The story of luxury e-commerce can be neatly divided into two chapters: in the beginning, there was Net-a-Porter, which dominated the space for most of the 2000s. After the financial crisis, the online market for $1,000 dresses and $400 shoes exploded, giving rise to now-familiar names such as MatchesFashion, Moda Operandi and marketplaces like Farfetch. But as the sector enters its third decade, the biggest e-commerce players have lost control of the narrative. With so many online retailers pushing the same brands, Net-a-Porter and its rivals are locked in an unwinnable race to the bottom. Luxury e-commerce is ripe for disruption yet again, and the coronavirus pandemic may end up being the catalyst. In BoF's latest Case Study, Lauren Sherman plots the next wave of luxury e-commerce. [You can download the full report here.]( Today on #BoFLive, don't miss Editor-in-Chief Imran Amed's[conversation]( Omoyemi Akerele, founder and executive director of Style House Files, or our latest BoF Professional event, where Lauren will [dig deep]( with senior correspondent Sarah Kent and yours truly into what's happening with fashion's supply chain. Brian Baskin, News and Features Editor TODAY'S MUST READ [Case Study]( [Case Study: The Next Wave of Luxury E-Commerce]( BY Lauren Sherman [Online luxury retail is now 20 years old. But after two decades of innovation, once-groundbreaking multi-brand giants face significant changes in consumer behaviour — and a growing, diverse stable of competitors — just as the coronavirus epidemic turns the world upside down. What happens now?]( TOP STORIES [Intelligence]( [Fashion's Humanitarian Crisis]( BY Sarah Kent and M.C. Nanda [As western brands grapple with the financial implications of efforts to contain the Covid-19 pandemic, workers within the industry’s supply chain face a grim reality of unemployment, hunger and disease.]( To access this article, become a BoF Professional Member [JOIN]( [Tim's Take]( [A.P.C.’s Jean Touitou: ‘I’m Ready for a War’]( BY Tim Blanks [The French designer talks to Tim Blanks about how he’s navigating the crisis are why the coronavirus can’t kill fashion.]( [Intelligence]( [Fashion Executives Braced for Pain, But Optimistic Long-Term, Says BoF Survey]( BY Sarah Kent [Senior industry managers have a nearly unanimously bleak outlook on how the Covid-19 pandemic will affect business performance, but long-term most are optimistic their companies will rebound, according to a survey conducted by The Business of Fashion.]( [IN OTHER NEWS]( [Keeping Track of Fashion's Layoffs]( [Migrant Workers in India Face Police Backlash After Defying Covid-19 Lockdown]( [DAILY DIGEST Fashion News from Around the Web]( 1 [Our Situation is Apocalyptic: Bangladesh Garment Workers Face Ruin]( [THE NEW YORK TIMES]( 2 [Reinventing the Direct-to-Consumer Business Model]( [HARVARD BUSINESS REVIEW]( 3 [Amazon Workers Face High Risks and Few Options]( [WIRED]( 4 [How Businesses Could Emerge Better After Covid-19]( [FAST COMPANY]( 5 [Americans Are Sewing Homemade Masks to Fight Coronavirus]( [VOX]( [BoF CAREERS - FEATURED JOBS]( [Safety Manager]( [Zalando]( Olsztynek, Poland [UX Designer]( [Theory]( New York, United States [Digital Strategy Director]( [The Communications Store]( London, United Kingdom [View All Jobs](  [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom