The Silver Lining for Fashion-Tech

Recession-Proof Beauty [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( THE DAILY DIGEST ADVERTISEMENT [DDNL | Market A New Brand | March 2020]( THE UPFRONT Dear BoF Community The deadly coronavirus is causing human suffering and economic damage on a massive scale. But there has been unmistakable upside for software companies like Zoom, the maker of a popular video-conferencing tool, which has seen its share price shoot up even as global markets have crashed. In fashion, which digital tools are poised to become more important as the industry is forced to adapt to new ways of working? Chavie Lieber’s [must-read BoF Professional feature]( lays out the landscape. And don’t miss Sarah Brown’s latest column on how [beauty brands are raising the bar in essentials]( like toothpaste and deodorant, which could become even more crucial to sales if we enter a global recession. Vikram Alexei Kansara, Editorial Director TODAY'S MUST READ [Intelligence]( [The Fashion-Tech Companies Getting a Boost As Covid-19 Takes Hold]( BY Chavie Lieber [As businesses pivot to remote working and e-commerce, specialist digital platforms catering to the fashion industry seem set to grow.]( To access this article, become a BoF Professional Member [JOIN]( TOP STORIES [Inside Beauty]( [Why Basics Like Toothpaste and Deodorant Are More Important to the Beauty Industry Than Ever]( BY Sarah Brown [From razor blades to tampons, companies are raising the bar in essentials, set to become even more important to brands as a global recession sets in, writes Sarah Brown.]( To access this article, become a BoF Professional Member [JOIN]( [Intelligence]( [What China’s Economic Disruption Spells for the Global Fashion Industry]( BY Zoe Suen [Companies are reeling from the coronavirus’ impact on the Chinese economy, but shockwaves await from markets closer to home.]( To access this article, become a BoF Professional Member [JOIN]( [News & Analysis]( [Fashion and Beauty Factories Are Shifting to Make Masks, Sanitiser and Other Pandemic Essentials]( BY Lauren Sherman [Manufacturers in Italy, France and beyond — including LVMH and Coty — are pivoting their production lines to create in-demand hydroalcoholic gel and masks. But what are the implications for the workers?]( To access this article, become a BoF Professional Member [JOIN]( [News & Analysis]( [Coronavirus Live Blog: Inditex Writes Off €300 Million in Inventory, Largest US Mall Operator Shutters]( BY BoF Team [Brands are scrambling to adapt to escalating containment efforts, as the industry braces for painful economic fallout. Follow our live blog for continuous updates.]( [IN OTHER NEWS]( [Prada Reports 2.7% Rise in Full-Year Sales, Flags Future Hit From Coronavirus]( [Tencent Sees WeChat Usage Surge]( [French Amazon Workers Protest in Coronavirus Pushback]( [DAILY DIGEST Fashion News from Around the Web]( 1 [Retailers Brace for the Impact of Coronavirus]( [RETAILDIVE]( 2 [Asia’s Generation Z Comes of Age]( [MCKINSEY & COMPANY]( 3 [The Coronavirus Crisis Is What Amazon Was Made For]( [QUARTZ]( 4 [Should Chinese Idols and KOLs Try to Help Fight Covid-19?]( [JING DAILY]( 5 [Deciem Fuelled the Skincare Boom. Then It Almost Went Bust.]( [VOX]( [BoF CAREERS - FEATURED JOBS]( [Design Director]( [HODINKEE]( New York, United States [Social Media Executive]( [Pringle of Scotland]( London, United Kingdom [APAC PR Manager]( [Shopify]( Singapore, Singapore [View All Jobs](  [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom