Marketing in the Coronavirus Era

Does Fashion Travel Too Much? [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( THE DAILY DIGEST ADVERTISEMENT [DDNL | Market A New Brand | March 2020]( THE UPFRONT Dear BoF Community, Marketing during the coronavirus pandemic is a delicate matter. Commerce hasn't stopped, but it can feel a little strange to ping consumers about the latest sneaker drop or capsule collection when they're mostly thinking about their health — and the health of their loved ones. What's more, brands that rely on music festivals and fashion shows to promote their products have seen one event after another cancelled or postponed. But even in these turbulent times, there are ways to communicate with customers. In today's must-read BoF Professional feature, [Alexandra Mondalek explains how](. Brian Baskin, News and Features Editor TODAY'S MUST READ [Intelligence]( [How to Talk to Customers During the Coronavirus Pandemic]( BY Alexandra Mondalek [Brands must look for creative, cost-efficient and sensitive ways to communicate during this difficult time.]( To access this article, become a BoF Professional Member [JOIN]( TOP STORIES [Intelligence]( [Does the Fashion Industry Need to Travel as Much as It Does?]( BY Tamison O'Connor [The escalating coronavirus pandemic has further exposed fashion's reliance on fuel, as mandatory travel bans require executives and creatives alike to rethink everything from staging far-flung events to hosting in-person meetings.]( To access this article, become a BoF Professional Member [JOIN]( [This Week in Fashion]( [How to Navigate the Coronavirus Crisis]( BY BoF Team [What does all this social and financial turmoil mean for fashion? BoF is here to guide you through the latest developments, deliver analysis you won't find anywhere else and share the human stories from our community.]( To access this article, become a BoF Professional Member [JOIN]( [Intelligence]( [How Divorce Became Big Business for Hard Luxury Brands]( BY Zoe Suen [Fine jewellery used to be all about the marriage proposal. But now, the likes of Bulgari and De Beers are serving consumers on the other side.]( [Sponsored feature]( [At Bulgari, Infusing Global Innovation with Local Heritage]( BY BoF Team [BoF sits down with Bulgari’s Chief Executive Jean-Christophe Babin to hear about how the digitally empowered global brand fosters personal relationship with every client, and equips its workforce with the tools for growth.]( [IN OTHER NEWS]( [Coronavirus Updates: More Stores Closed, LVMH Switches From Fragrance to Hand Sanitizer]( [LVMH to Manufacture Disinfectant Gel in French Factories to Help Prevent a Hand-Sanitizer Shortage]( [Fashion on Lockdown: What's Closed, What's Cancelled]( [DAILY DIGEST Fashion News from Around the Web]( 1 [Uncovering the State of Fashion]( [MCKINSEY & COMPANY]( 2 [What Tech and Metrics Do You Need for Omnichannel?]( [RETAIL DIVE]( 3 [The Changing Influence of Fashion Polymath Leaf Greener]( [JING DAILY]( 4 [The Enduring Power of Trunk Shows]( [FASHIONISTA]( 5 [Fast Fashion in the UK Might Be Starting to Die Out]( [DAZED](  [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom