Amazon's Other Luxury Play

What Happened to Hood by Air? [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( THE DAILY DIGEST ADVERTISEMENT [Lineapelle | DDNL | Jan27 to Feb 1 | 2020]( THE UPFRONT Dear BoF Community, Fashion brands love to talk about customer acquisition strategies and their tricks for reeling in curious consumers on Instagram or Google. But customer retention is a thornier subject. At a time when shoppers have access to an infinite selection via their smartphones, convincing them to return to a particular brand or retailer again and again is proving difficult for buzzy start-ups and venerable mass-market chains alike. [In today's must-read BoF Professional feature]( Cathaleen Chen talked to brands that have figured out how to convert new customers into loyal ones. And don't miss MC Nanda's[illuminating report]( VRSNL, a very under-the-radar luxury site operated by Amazon-owned shoe retailer Zappos, and Chantal Fernandez and Robert Cordero’s interview with [Hood By Air designer]( Shayne Oliver. Brian Baskin, News and Features Editor TODAY'S MUST READ [Intelligence]( [How to Get Your Customer to Come Back]( BY Cathaleen Chen [In an era when 'customer lifetime value' is one of the most important measurements of retail success, these tactics will help build loyalty.]( To access this article, become a BoF Professional Member [JOIN]( TOP STORIES [Intelligence]( [What Happened to Hood By Air?]( BY Robert Cordero and Chantal Fernandez [Shayne Oliver speaks to BoF about the rise and fall of Hood By Air, how the American fashion system thwarts creativity and his plans to relaunch his brand.]( [News & Analysis]( [Amazon Has a Secret Luxury Fashion Site]( BY M.C. Nanda [VRSNL, operated by Amazon’s Zappos subsidiary, has been quietly selling coveted items like Bottega Veneta’s “Pouch” bag for months.Â]( To access this article, become a BoF Professional Member [JOIN]( [The Business of Beauty]( [Can Coty Win the Clean Beauty Arms Race?]( BY Rachel Strugatz [The beauty conglomerate, which just purchased a 51 percent stake in Kylie Cosmetics, wants big brands like Calvin Klein and CoverGirl to join the “clean” beauty movement.]( To access this article, become a BoF Professional Member [JOIN]( LESSON OF THE DAY [Intelligence]( [Why It Bags Are Making a Comeback]( BY Chantal Fernandez [Yesterday’s viral status symbols, including the Dior Saddle and Fendi Baguette, are relaunching with Instagram-friendly marketing techniques and familiar silhouettes. Why now?]( To access this article, become a BoF Professional Member [JOIN]( [IN OTHER NEWS]( [MatchesFashion Names New CEO]( [Under Armour Forecasts Surprise Fall in 2020 Sales]( [Hudson's Bay Appoints President to Lead Saks Off-Price Stores]( [DAILY DIGEST Fashion News from Around the Web]( 1 [How Amazon Is Causing Us to Drown in Trademarks]( [THE NEW YORK TIMES]( 2 [How Ambush’s Yoon Ahn Built a Global Business]( [SOUTH CHINA MORNING POST]( 3 [Why Amazon Is Betting on Stores]( [QUARTZ]( 4 [Can Retailers Combat Consumer Desire for Counterfeits?]( [RETAIL DIVE]( 5 [Inside the Fall of Softbank-Backed Start-Up Brandless]( [AXIOS]( [BoF CAREERS - FEATURED JOBS]( [Communications Manager]( [Bella Freud]( London, United Kingdom [Retail Director]( [Axel Arigato]( London, United Kingdom [Executive Assistant - PR]( [Tory Burch]( Los Angeles, United States [View All Jobs](  [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom