Gucciâs Aesthetic Shift, Vetements without Demna Gvasalia
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[Simon (DD) - Sept 23, 2019](
THE UPFRONT
Dear BoF Community,
We are delighted to unveil the cover stars for our seventh annual BoF 500 print edition, featuring Dapper Dan, the underground Harlem couturier who was the first to fuse luxury iconography with street culture; South Sudan-born Adut Akech whose family fled a refugee camp in Kenya for Australia before she became one of the industryâs most in-demand models; Valentino designer Pierpaolo Piccioli who has championed black beauty with his creative vision; and the breakout rapper Chika who has caught the attention of the fashion world with her blistering freestyle raps imbued with activism. [Each of them talked to us in depth about how we can create a more inclusive fashion industry](. Meanwhile, yesterday in Milan, Gucci creative director Alessandro Michele signalled a major aesthetic shift at the house. Don't miss [Tim Blanks' take on the show]( as well as our [in-depth case study on the secrets to Gucci]( merchandising success. Plus, Angelo Flaccavento [shares his reflections on the entirety of a more reductionist Milan Fashion Week](.
Imran Amed, Editor in Chief
TODAY'S MUST READ
[Letter from the Editor](
[Dapper Dan, Adut Akech, Pierpaolo Piccioli and Chika Are Our #BoF500 Cover Stars](
BY Imran Amed
[For the seventh annual BoF 500, we spotlight the change agents who are helping to create a more inclusive fashion industry.](
TOP STORIES
[Ready-to-Wear Spring 2020](
[A New Seduction at Gucci](
BY Tim Blanks
[Change was definitely on the menu for Alessandro Michele this season, and the subtle shift delivered some interesting repercussions for the brand â sex and elegance â and possibly his most alluring and accessible collection yet.](
To access this article, become a BoF Professional Member [JOIN](
[Case Study](
[Will Gucciâs Aesthetic Shift Secure Future Success?](
BY Chantal Fernandez and Hannah Crump
[In the face of slowing growth, Alessandro Michele presented a cleaner Gucci in Milan yesterday. But the chaotic and wide-ranging collections of seasons past made business sense at a time when culture and trends are more fragmented and fast-moving than ever before. Read our latest in-depth Case Study to find out why.](
[Ready-to-Wear Spring 2020](
[In Milan, Less Trumps More](
BY Angelo Flaccavento
[From Prada to Gucci, reductionism, simplicity and focus are back in fashion.](
[This Week in Fashion](
[Can Vetements Survive Without Demna?](
BY BoF Team
[This week, Georgian designer Demna Gvasalia exited the subversive luxury streetwear label, raising questions about the future of the brand â and the state of fashion itself.](
To access this article, become a BoF Professional Member [JOIN](
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[MILAN FASHION WEEK](
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[Francesco Risso's show was a riot of beauty informed by his experience in the Amazon. The message it sent was that luxury can be redefined for the revolution.](
[From Earth to Heaven at Giorgio Armani](
[It was a reminder of how little effort it takes the designer to conjure up the Armani magic and strike the grace note he mastered decades ago.](
[Salvatore Ferragamoâs Sensual Restraint](
[A tighter edit would have helped, but there were also highlights which underscored an interesting tension between control and abandon.](
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