How Fashion Brands Strike Gold Outside of NY and LA

Stella McCartney's Activists, H&M and Kung Fu [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( THE DAILY DIGEST ADVERTISEMENT [BoF Careers Find Your Place: July 24 - 27, 2019]( THE UPFRONT Dear BoF Community, As an industry, sometimes fashion can be a little myopic. Did you know there is a fashion company based in Edina, Minnesota that is set to reach $147 million in sales this year? Neither did I. We are all watching Everlane and Allbirds, but you should also know about Evereve, founded by husband and wife Mike and Megan Tamte, who just opened their 86th store in Louisville Kentucky. But building a successful brand outside of New York, London, Milan and Paris is not easy. So how do you do it? Today, BoF outlines how brands from Seattle to New Orleans to Minneapolis have managed to find national, and even international, success. [Read today’s lead story on fashion companies thriving outside traditional fashion capitals]( written by MC Nanda. Imran Amed, Editor in Chief TODAY'S MUST READ [Intelligence]( [How Fashion Brands Strike Gold Outside NY and LA]( BY M.C. Nanda [In the era of the so-called retail apocalypse, many brands outside of fashion capitals are still finding success. BoF outlines how brands from Seattle to New Orleans and Minneapolis have managed to do it. Â]( To access this article, become a BoF Professional Member [JOIN]( TOP STORIES [Intelligence]( [Stella McCartney Taps Anti-Consumption Activists to Sell More Clothes]( BY Sarah Kent [The eco-conscious label’s new campaign highlights the delicate balance brands and activists navigate when working together.]( [China Decoded]( [Why H&M Is Using Kung Fu to Boost Its Business]( BY Zoe Suen and Casey Hall [With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work?]( To access this article, become a BoF Professional Member [JOIN]( [News & Analysis]( [Sales Growth Eases at Kering's Star Gucci Brand]( BY Reuters [The slowdown, while expected, comes just as sales growth at rivals including LVMH's Louis Vuitton and Christian Dior brands leapt ahead of forecasts in the second quarter.]( [NEWS BITES]( [Sonia Rykiel to Liquidate After Judge Rejects Sale]( [Renzo Rosso’s OTB Increases Its Stake in Viktor & Rolf]( [Barneys Considers Bankruptcy Financing Plans With Wells Fargo]( [Amazon's Big Spending Dents Profit and Trims Forecast]( [Power Moves | Polimoda Names Head of Fashion Design, Victoria Beckham Appoints CFO]( [DAILY DIGEST Fashion News from Around the Web]( 1 [How to Get Markdowns Right]( [MCKINSEY & COMPANY]( 2 [Instagram Is Great for Models. It’s Also Good for Predators.]( [THE NEW YORK TIMES]( 3 [How Etsy Crafted an E-Commerce Comeback]( [FORTUNE]( 4 [First Asian CEO in LVMH Group Vows to Revive Fred]( [SOUTH CHINA MORNING POST]( 5 [Rejina Pyo: Meet the Woman Dressing the Top A-Listers]( [LONDON EVENING STANDARD]( [BoF CAREERS - FEATURED JOBS]( [Senior Merchandising Manager, Apparel]( [SPANX]( Atlanta, United States [Senior Public Affairs Manager]( [Global Fashion Agenda]( Copenhagen, Denmark [International Marketing Development Manager – Shu Uemura]( [L'Oréal Luxe]( Tokyo, Japan [View All Jobs](  [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom